Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How does google know if rich snippet reviews are fake?
-
According to: https://developers.google.com/structured-data/rich-snippets/reviews - all someone has to do is add in some html code and write the review. How does google do any validation on whether these reviews are legitimate or not?
-
Hi Lingke!
Good feedback from everyone here. I just wanted to be sure to throw into the mix that fact that John Mueller specifically stated last December that Google does not want markup on on-site testimonials:
https://productforums.google.com/forum/#!topic/webmasters/wY1vF2RRos4/discussion
More on this here:
-
My guess is that Google is getting better and better at detecting false review data. There is a lot of academic research around this area, particularly in accounting fraud, where patterns created by humans to appear random do a poor job of actually representing standard data. A popular example of this is called Benford's Law where leading digits of certain data sets (like electricity bills) are more likely to be lower digits (starting with the number 1, for example). When people try and fake the data, they don't tend to follow this law.
Google has huge data sets on validated reviews and known-fraudulent reviews. If there is a way to detect unbelievable reviews, you got to believe Google is working on it.
That being said, this is probably the best reason not to start posting fake reviews... it's illegal.
-
The answer here is "no" Google has no idea if they are fake or not. Google may be able to tell if the reviews are duplicated on other sites (as it can do with other content) and so could in theory not rank the pages with the duplicate content/reviews. A common recommendation we give to a small business is to not copy reviews from other sites for this reason, and usually reprinting reviews are a violation of the TOS of the review site. I would speculate that Google could look at the overall reputation/authority of a site to see if they display snippets, but that it really only a guess on my part.
The only thing that Google can validate, to a degree, are the reviews that come through Google+ type profiles. They can do things like see if a profile was created, gave a single positive review and then the user never logs in again. That would obviously be a suspect pattern and there are for sure other examples. I have seen Google sometimes do things like look at a business, see if it has a validated Google Local profile and if they do, Google will pull in reviews from review sites and display them in the Google local cards. There is a bit of validation there as the business has taken the time to verify itself in Google Local.
That said, I would say many users can tell a fake review a mile away. We bring focus groups onto a review site I help with and they can tell when things look "off". I would not waste my time with fake ones for that reason alone.
Also, if you do have legitimate reviews, you do need to make sure the markup is correct if you want the snippets to show in the SERPs. If your markup is not valid the snippets will not show up. The Rich Snippets testing tool can help with this
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to fix site breadcrumbs on mobile google search
For past one month, I have been doing some research on how to fix this issue on my website but all my efforts didn't work out I really need help on this issue because I'm worried about this I was hoping that Google will cache or understand the structure of my site and correct the error the breadcrumb is working correctly on desktop but not shown on mobile. For Example take a look at : https://www.xclusivepop.com/omah-lay-bad-influence/
White Hat / Black Hat SEO | | Ericrodrigo0 -
Does google sandbox aged domains too?
Hello, i have a question. Recently i bought a domain from godaddy auction which is 23 years old and have DA 37 PA 34 Before bidding i check out the domain on google using this query to make sure if pages of this website are showing or not (site:mydomain.com) only home page was indexed on google. Further i check the domain on archive web the domain was last active in 2015. And then it parked for long about 4 years. So now my question does google consider these type of domain as new or will sandboxed them if i try to rebuild them and rank for other niche keywords ? Because its been 4 weeks i have been building links to my domain send several profile and social signals to my domain. My post is indexed on google but not showing in any google serp result.
White Hat / Black Hat SEO | | Steven231 -
Why is this site ranked #1 in Google with such a low DA (is DA not important anymore?)
Hi Guys, Would you mind helping me with the below please? I would like to get your view on it and why Google ranks a really new domain name #1 with super low domain authority? Or is Domain Authority useless now in Google? It seems like from the last update that John Mueller said that they do not use Domain Authority so is Moz Domain Authority tool not to take seriously or am I missing something? There is a new rehab in Thailand called https://thebeachrehab.com/ (Domain authority 13)It's ranked #1 in Google.co.th for these phrases: drug rehab thailand but also for addiction rehab thailand. So when checking the backlink profile it got merely 21 backlinks from really low DA sites (and some of those are really spammy or not related). Now there are lots of sites in this industry here which have a lot higher domain authority and have been around for years. The beach rehab is maybe only like 6 months old. Here are three domains which have been around for many years and have much higher DA and also more relevant content. These are just 3 samples of many others... <cite class="iUh30">https://www.thecabinchiangmai.com (Domain Authority 52)</cite>https://www.hope-rehab-center-thailand.com/ (Domain Authority 40)https://www.dararehab.com (Domain Authority 32) These three sites got lots of high DA backlinks (DA 90++) from strong media links like time.com, theguardian.com, telegraph.co.uk etc. (especially thecabinchiangmai.com) but the other 2 got lots of solid backlinks from really high DA sites. So when looking at the content, thebeachrehab.com has less content as well. Can anyone have a look and let me know your thoughts why Google picks a brand new site, with DA 13 and little content in the top compared to competition? I do not see the logic in this? Cheers
White Hat / Black Hat SEO | | igniterman75
John0 -
Does Google and Other Search Engine crawl meta tags if we call it using react .js ?
We have a site which is having only one url and all other pages are its components. not different pages. Whichever pages we click it will open show that with react .js . Meta title and meta description also will change accordingly. Will it be good or bad for SEO for using this "react .js" ? Website: http://www.mantistechnologies.com/
White Hat / Black Hat SEO | | RobinJA0 -
My indexed site URL removed from google search without get any message or Manual Actions???
On Agust 2 or 3.. I'm not sure about the exact date...
White Hat / Black Hat SEO | | newwaves
The main URL of my website https://new-waves.net/ had been completely removed from Google search results! without getting any messages or Manual Actions on search console ?? but I'm still can find some of my site subpages in search results and on Google local maps results when I tried to check it on google
info:new-waves.net >> no results
site:new-waves.net >> only now I can see the main URL in results because I had submitted it again and again to google but it might be deleted again today or tomorrow as that happen before last few days
100% of all ranked keywords >> my site URL new-waves.net had been completely removed from all results! but I'm still can see it on maps on some results I never get any penalties to my site on Google search console. I noticed some drops on some keywords before that happens (in June and July) but it all of it was related to web design keywords for local Qatar, but all other keywords that related to SEO and digital marketing were not have any changes and been on top My site was ranked number 1 on google search results for "digital marketing qatar" and some other keywords, but the main URL had been removed from 100% of all search results. but you can still see it on the map only. I just tried to submit it again to Google and to index it through google search console tool but still not get any results, Recently, based on google console, I found some new links but I have no idea how it been added to links of my website:
essay-writing-hub.com - 9,710
tiverton-market.co.uk - 252
facianohaircare.com - 48
prothemes.biz - 44
worldone.pw - 2
slashdot.org - 1
onwebmarketing.com - 1 the problem is that all my high PR real links deleted from google console as well although it still have my site link and it could be recognized by MOZ and other sites! Can any one help to know what is the reason?? and how can I solve this issue without losing my previous ranked keywords? Can I submit a direct message to google support or customer service to know the reason or get help on this issue? Thanks & Regards0 -
Interesting case of IP-wide Google Penalty, what is the most likely cause?
Dear SEOMOZ Community, Our portfolio of around 15 internationalized web pages has received a significant, as it seems IP-wide, Google penalty starting November 2010 and have yet to recover from it. We have undergone many measure to lift the penalty including reconsideration requests wo/ luck and am now hoping the SEOMoz community can give us some further tips. We are very interested in the community's help and judgement what else we can try to uplift the penalty. As quick background information, The sites in question offers sports results data and is translated for several languages. Each market, equals language, has its own tld domain using the central keyword, e.g. <keyword_spanish>.es <keyword_german>.de <keyword_us>.com</keyword_us></keyword_german></keyword_spanish> The content is highly targeted around the market, which means there are no duplicate content pages across the domains, all copy is translated, content reprioritized etc. however the core results content in the body of the pages obviously needs to stay to 80% the same A SEO agency of ours has been using semi-automated LinkBuilding tools in mid of 2010 to acquire link partnerships There are some promotional one-way links to sports-betting and casino positioned on the page The external linking structure of the pages is very keyword and main-page focused, i.e. 90% of the external links link to the front page with one particular keyword All sites have a strong domain authority and have been running under the same owner for over 5 years As mentioned, we have experienced dramatic ranking losses across all our properties starting in November 2010. The applied penalties are indisputable given that rankings dropped for the main keywords in local Google search engines from position 3 to position 350 after the sites have been ranked in the top 10 for over 5 years. A screenshot of the ranking history for one particular domain is attached. The same behavior can be observed across domains. Our questions are: Is there something like an IP specific Google penalty that can apply to web properties across an IP or can we assume Google just picked all pages registered at Google Webmaster? What is the most likely cause for our penalty given the background information? Given the drops started already in November 2010 we doubt that the Panda updates had any correlation t this issue? What are the best ways to resolve our issues at this point? We have significant history data available such as tracking records etc. Our actions so far were reducing external links, on page links, and C-class internal links Are there any other factors/metrics we should look at to help troubleshooting the penalties? After all this time wo/ resolution, should we be moving on two new domains and forwarding all content as 301s to the new pages? Are the things we need to try first? Any help is greatly appreciated. SEOMoz rocks. /T cxK29.png
White Hat / Black Hat SEO | | tomypro0 -
Will Google Penalize Content put in a Div with a Scrollbar?
I noticed Moosejaw was adding quite a bit of content to the bottom of category pages via a div tag that makes use of a scroll bar. Could a site be penalized by Google for this technique? Example: http://www.moosejaw.com/moosejaw/shop/search_Patagonia-Clothing____
White Hat / Black Hat SEO | | BrandLabs0 -
Why Do People Send In Fake Form Submissions?
I get a lot of form submissions through my website that are clearly not actual people (unless they are insane . . ). It fills out stuff nonsensically, has an email address, and usually some stupid snippet of text that makes no sense. Does anyone know why people do this? Clearly there can't be any SEO benefit to submitting to someones web form. I guess if I added a "captcha" option it would put a stop to this . .
White Hat / Black Hat SEO | | damon12120