• BBgmoro

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Turn SEO data into actionable content briefs

          Turn SEO data into actionable content briefs

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          Let your business shine with Listings AI

          Let your business shine with Listings AI

          Get found
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Access 20 years of data with flexible pricing
          Moz API

          Access 20 years of data with flexible pricing

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. SEO Tactics
        3. Keyword Research
        4. If I insert a "stop" word into a long tail keyword, will it break it up?

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        If I insert a "stop" word into a long tail keyword, will it break it up?

        Keyword Research
        6
        7
        3709
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • cgs230
          cgs230 last edited by

          I'm in the legal industry, and a lot of the long tail keywords I'm finding are search queries that are pinpointed for my location. As a result, I come up with [subject] + [location] as good keywords... for example: "subpoena duces tecum new york." (basically it's a subpoena, just the fancy name). However, I have no clue how to use something like this in a sentence....if I say "subpoena duces tecum IN new york" does the "in" break up the keyword, or is "in" just a stop word that doesn't affect the keyword?

          Countless examples of similar keywords "Car accident new york" etc.

          Thanks!

          1 Reply Last reply Reply Quote 3
          • Christy-Correll
            Christy-Correll Staff @cgs230 last edited by

            Welcome to the Moz community, Charles! Posting the question about Hummingbird and cannibalization in a new thread is a smart move, as it will likely get more attention that way. Assuming your new question is answered, it will also help people who have a similar question be able to find an answer that helps them (when they search this forum). So thanks for doing that. 🙂

            Christy

            1 Reply Last reply Reply Quote 0
            • cgs230
              cgs230 @rjonesx. 0 last edited by

              Thank you so much. You raise a question I've been having about Hummingbird and cannibalization, but I'm posting it right now in a separate thread

              Christy-Correll 1 Reply Last reply Reply Quote 1
              • DonnaDuncan
                DonnaDuncan last edited by

                As Russ states, you're far better off to just use language naturally. Google will figure it out. Stop words aren't going to prevent you from outranking the competition. A combination of other factors will, most notably the quantity and quality of incoming links to the page.

                1 Reply Last reply Reply Quote 2
                • EGOL
                  EGOL last edited by

                  IMO "stop words" are a hoax.

                  1 Reply Last reply Reply Quote 2
                  • rjonesx. 0
                    rjonesx. 0 last edited by

                    Luckily with the Google Hummingbird update, Google is better able to map together phrases with identical search intent. "Car Accident New York" and "Car Accident in New York" return very similar search results, and you will see this across the board for very slightly modified long tail phrases. I would use the words and phrases in a syntactically and grammatically correct fashion, rather than focus on getting every variant.

                    cgs230 1 Reply Last reply Reply Quote 5
                    • Lumina
                      Lumina last edited by

                      Yes, the word "in" would separate the keyword, though you technically would still get a reasonable amount of worth from the phrase in general. Some longtail keywords are incredibly difficult to get into content - it may be worthwhile to try to find ones that are high-volume and less abstract.

                      1 Reply Last reply Reply Quote 0
                      • 1 / 1
                      • First post
                        Last post

                      Browse Questions

                      Explore more categories

                      • Moz Tools

                        Chat with the community about the Moz tools.

                      • SEO Tactics

                        Discuss the SEO process with fellow marketers

                      • Community

                        Discuss industry events, jobs, and news!

                      • Digital Marketing

                        Chat about tactics outside of SEO

                      • Research & Trends

                        Dive into research and trends in the search industry.

                      • Support

                        Connect on product support and feature requests.

                      • See all categories

                      Related Questions

                      • patn_studio

                        Domain keyword ranking

                        keyword rankings domain

                        I used to use Searchmetrics (years ago) which enabled me to add in the domain name into their website, and it would provide all the keywords that rank for it. Does Moz do that do you know? Thanks

                        Keyword Research | | patn_studio
                        0
                      • Siir

                        Relevant but not-relevant keywords impact to SEO

                        keywords keyword density keyword stuffing

                        Hello, I would like to know if the selection of individual keywords(that are not primary, secondary or tertiary) are important for SEO regardless of the relevancy to the page topic. I am wondering how much of a contribution a non-P1/P2/P3 can make in terms of SEO? For example it is a product page and I have built my content with P1,P2&P3 based only on the product and its properties itself. Do you think that a content gap for the page could be the production process of that product? So even if it is a product and its properties page, I can add 2 sentences about the production, so that I can drive more traffic by including these 2 informative sentences.? EXAMPLE:
                        So lets' say my topic is "hair types" (P1) and my subtopics are "Straight," "wavy," and "curly"(P2s) which I used as subtitles. But throughout the page, I am planning to add some relevant but not-directly-relevant keywords here and there since they have high metrics and volumes. For example a potential sentence I can add: "innovative hair products these days can offer amazing results for the desired hair types". It is not specifically about "hair types" but I am using the keyword "innovative hair products" (good metrics keyword) which may help for the traffic... Another potential not-so-direct sentence can be: "For all hair types, the hair damages are common: heat damage, chemical damage and mechanical damage". Would adding this extra sentence where I am not specifically talking about "hair types" (my topic) but "hair damages" and damage examples (off-topic high metric keywords) help me to drive traffic to my website? And how much of an impact would it be?

                        Keyword Research | | Siir
                        0
                      • Staunton_Rook

                        Keyword Planner not showing exact match

                        hi guys I'm currently trying to optimize a site for 'Recruitment Agency North West' when I enter his term into keyword planner it gives me no results for the exact match, but offers me figures for 'Recruitment Agencies North West' Am I to assume that nobody has ever searched 'Recruitment Agency North West'?!!! and that I should be focusing on 'Recruitment Agencies North West' as my main key phrase? Is there another site other than keyword planner that will give me results for 'Recruitment Agency North West'? cheers M

                        Keyword Research | | Staunton_Rook
                        0
                      • NikCall

                        How many keywords do you recommend tracking?

                        I am working through thousands of organic keywords and would like to create a list of core keywords.  I want the list to be small enough that we can really go after these keywords and track progress.  I work for a B2B software company.  I am thinking between 20-30 but I would love to hear any tips, opinions and recommendations! Thank you!

                        Keyword Research | | NikCall
                        0
                      • aplnzmarch18

                        Paid vs Organic Keyword Optimisation

                        Hi Im wondering whether I should optimise my site with Organic search terms that drive traffic to the site or the paid terms i use in Google search ads?

                        Keyword Research | | aplnzmarch18
                        0
                      • Jseddon92

                        Multilingual keyword research

                        Does anyone have any experience in multilingual SEO? We are looking for software that conducts research for GEO Locations such as UAE, Oman, Bahrain, Kuwait, Qatar, Saudi Arabia, Pakistan & India. Writing content for each of these countries is difficult unless we speak their language, we could look at outsourcing the translation but conducting keyword research for each location is almost impossible.

                        Keyword Research | | Jseddon92
                        0
                      • mmookie

                        What is the ideal keyword difficulty percentage?

                        I am trying to establish my best keywords using the keyword difficulty tool. So if I want to come up with the best keywords, should I use the ones that come in at 50%??

                        Keyword Research | | mmookie
                        0
                      • redvalecomms

                        Keywords for multi service business?

                        New to this so bear with, I am a TV aerial, satellite, CCTV, Door entry, Access Control, Telephone repair engineer. I have one seperate page for each of the installations I carry out as well as the basic home, about, areas, faqs and so on. My question is do i have one key phrase for each of the services  i cover or do i just relate all the keywords from that service into the keywords tag ie, META name=keywords content="Digial aerials Stockport,digital aerials Manchester,aerials Stockport,aerials Manchester,aerial repairs Stockport,aerial repairs Manchester,digital,aerial,tv,tv aerials Manchester,tv aerials Stockport,arials,arial,aerial installer,aerial installations,aeril installation,Stockport,Manchester ,"> That is what i have fro Tv aerial installation, Should i make landing pages for each phrase for each service or stick to one page? www.redvalecommunications.co.uk is the site if you want to take a look thanks in advance

                        Keyword Research | | redvalecomms
                        0

                      Get started with Moz Pro!

                      Unlock the power of advanced SEO tools and data-driven insights.

                      Start my free trial
                      Products
                      • Moz Pro
                      • Moz Local
                      • Moz API
                      • Moz Data
                      • STAT
                      • Product Updates
                      Moz Solutions
                      • SMB Solutions
                      • Agency Solutions
                      • Enterprise Solutions
                      • Digital Marketers
                      Free SEO Tools
                      • Domain Authority Checker
                      • Link Explorer
                      • Keyword Explorer
                      • Competitive Research
                      • Brand Authority Checker
                      • Local Citation Checker
                      • MozBar Extension
                      • MozCast
                      Resources
                      • Blog
                      • SEO Learning Center
                      • Help Hub
                      • Beginner's Guide to SEO
                      • How-to Guides
                      • Moz Academy
                      • API Docs
                      About Moz
                      • About
                      • Team
                      • Careers
                      • Contact
                      Why Moz
                      • Case Studies
                      • Testimonials
                      Get Involved
                      • Become an Affiliate
                      • MozCon
                      • Webinars
                      • Practical Marketer Series
                      • MozPod
                      Connect with us

                      Contact the Help team

                      Join our newsletter
                      Moz logo
                      © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                      • Accessibility
                      • Terms of Use
                      • Privacy

                      Looks like your connection to Moz was lost, please wait while we try to reconnect.