Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Duplicate content on recruitment website
-
Hi everyone,
It seems that Panda 4.2 has hit some industries more than others. I just started working on a website, that has no manual action, but the organic traffic has dropped massively in the last few months. Their external linking profile seems to be fine, but I suspect usability issues, especially the duplication may be the reason.
The website is a recruitment website in a specific industry only. However, they posts jobs for their clients, that can be very similar, and in the same time they can have 20 jobs with the same title and very similar job descriptions. The website currently have over 200 pages with potential duplicate content.
Additionally, these jobs get posted on job portals, with the same content (Happens automatically through a feed).
The questions here are:
- How bad would this be for the website usability, and would it be the reason the traffic went down?
- Is this the affect of Panda 4.2 that is still rolling
- What can be done to resolve these issues?
Thank you in advance.
-
Hi Issa,
You're right, duplicate content and bad usability could be triggering the slow rolling Panda 4.2, but I'd dig in a little more (apologies if you already did this research):
-
You mentioned 200 pages are potentially duplicate; how many are on the site in total? If you have thousands of pages indexed, 200 duplicates probably aren't going to cause a Panda penalty.
-
How similar are these postings? Just the page title? Or is the entire page extremely similar in content? (To answer this: if you made a keyword cloud for these similar job descriptions, would they show roughly the same mapping?)
-
If it's just the page title that's similar, make sure to set the pages apart by including the name of the hiring company (which I assume makes the different positions unique) towards the beginning of the page title
-
If the entire page is similar, then add more content to make the pages more unique, like a blurb about the hiring company, how long the job has been up, how many applicants the job has (if available), etc.
-
Either way, make sure you don't have any old jobs that still have live pages! If possible, I'd redirect them to a similar job posting.
-
Like John asked, did your traffic drop dramatically one day, or has it been tapering off? If it's tapering off, I'd guess it's not Panda.
-
And, last, which pages lost traffic and rankings? Which keywords dropped in rankings? You may be able to tell how you were penalized by which keywords were most affected.
Hope this helps,
Kristina
-
-
Hi Issa -
Great question here. Seems your client is potentially in a tough spot with this!
There is a ton to unpack here and it is hard to know specifics without the site (feel free to private message it to me), but to your specific questions:
- Re: if it is a problem that the jobs have the same title, that is only something you can answer with the analytics data you have access to. It usually is not a problem, but when you have this sort of situation I'd also ask if you have category pages for those terms (eg 20 Growth Hacker jobs in SF a day, but also a "Growth Hacker Jobs in SF" category where all those individual jobs link back up to
- Regarding syndication of content, this can cause an issue if not done correctly. You'd have to see where they lost traffic (you hopefully already know), but if it's the case with syndicated listings losing traffic and non-syndicated not, this is an issue. What I've often done is either get the site we are syndicating to to implement a canonical back to my listing, or get a followed link from their version back to yours. Also, you can be selective about what you syndicate so that it's a small duplication vs complete. Also, make your pages more robust and only syndicate the necessary info if possible.
- Website usability can be bad for Panda, especially if bounce rates are really high. Check those and see if they are high. If they are, you should fix it anyways because you'll get better conversions. I've also heard of cases where they made their site "stickier" and they bounced back from Panda.
I guess it's hard to know if Panda is still rolling out, but from everything I have heard it is. I assume this was not just a one-time drop on one day, but rather a slow leak of traffic? That makes it harder to investigate if the second.
Good luck!
John
-
Great thank you.
Will have a read.
Still though, with the situation above, is it OK for this industry to have such duplicate content and what to do about it if its not.
Thanks
-
I was reading an article earlier from SEO RoundTable, where it details that Duplicate content is a side issue and not necessarily related to the Panda Update - read more here - https://www.seroundtable.com/google-duplicate-content-panda-issues-different-21039.html
John Mueller stated that sites with low quality content are hit by Panda and that duplicate content is a separate side issue.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Same site serving multiple countries and duplicated content
Hello! Though I browse MoZ resources every day, I've decided to directly ask you a question despite the numerous questions (and answers!) about this topic as there are few specific variants each time: I've a site serving content (and products) to different countries built using subfolders (1 subfolder per country). Basically, it looks like this:
Intermediate & Advanced SEO | | GhillC
site.com/us/
site.com/gb/
site.com/fr/
site.com/it/
etc. The first problem was fairly easy to solve:
Avoid duplicated content issues across the board considering that both the ecommerce part of the site and the blog bit are being replicated for each subfolders in their own language. Correct me if I'm wrong but using our copywriters to translate the content and adding the right hreflang tags should do. But then comes the second problem: how to deal with duplicated content when it's written in the same language? E.g. /us/, /gb/, /au/ and so on.
Given the following requirements/constraints, I can't see any positive resolution to this issue:
1. Need for such structure to be maintained (it's not possible to consolidate same language within one single subfolders for example),
2. Articles from one subfolder to another can't be canonicalized as it would mess up with our internal tracking tools,
3. The amount of content being published prevents us to get bespoke content for each region of the world with the same spoken language. Given those constraints, I can't see a way to solve that out and it seems that I'm cursed to live with those duplicated content red flags right up my nose.
Am I right or can you think about anything to sort that out? Many thanks,
Ghill0 -
How will changing my website's page content affect SEO?
Our company is looking to update the content on our existing web pages and I am curious what the best way to roll out these changes are in order to maintain good SEO rankings for certain pages. The infrastructure of the site will not be modified except for maybe adding a couple new pages, but existing domains will stay the same. If the domains are staying the same does it really matter if I just updated 1 page every week or so, versus updating them all at once? Just looking for some insight into how freshening up the content on the back end pages could potentially hurt SEO rankings initially. Thanks!
Intermediate & Advanced SEO | | Bankable1 -
No-index pages with duplicate content?
Hello, I have an e-commerce website selling about 20 000 different products. For the most used of those products, I created unique high quality content. The content has been written by a professional player that describes how and why those are useful which is of huge interest to buyers. It would cost too much to write that high quality content for 20 000 different products, but we still have to sell them. Therefore, our idea was to no-index the products that only have the same copy-paste descriptions all other websites have. Do you think it's better to do that or to just let everything indexed normally since we might get search traffic from those pages? Thanks a lot for your help!
Intermediate & Advanced SEO | | EndeR-0 -
Artist Bios on Multiple Pages: Duplicate Content or not?
I am currently working on an eComm site for a company that sells art prints. On each print's page, there is a bio about the artist followed by a couple of paragraphs about the print. My concern is that some artists have hundreds of prints on this site, and the bio is reprinted on every page,which makes sense from a usability standpoint, but I am concerned that it will trigger a duplicate content penalty from Google. Some people are trying to convince me that Google won't penalize for this content, since the intent is not to game the SERPs. However, I'm not confident that this isn't being penalized already, or that it won't be in the near future. Because it is just a section of text that is duplicated, but the rest of the text on each page is original, I can't use the rel=canonical tag. I've thought about putting each artist bio into a graphic, but that is a huge undertaking, and not the most elegant solution. Could I put the bio on a separate page with only the artist's info and then place that data on each print page using an <iframe>and then put a noindex,nofollow in the robots.txt file?</p> <p>Is there a better solution? Is this effort even necessary?</p> <p>Thoughts?</p></iframe>
Intermediate & Advanced SEO | | sbaylor0 -
Duplicate Content From Indexing of non- File Extension Page
Google somehow has indexed a page of mine without the .html extension. so they indexed www.samplepage.com/page, so I am showing duplicate content because Google also see's www.samplepage.com/page.html How can I force google or bing or whoever to only index and see the page including the .html extension? I know people are saying not to use the file extension on pages, but I want to, so please anybody...HELP!!!
Intermediate & Advanced SEO | | WebbyNabler0 -
Duplicating an existing website - new name and reskin
Would re-skinning, duplicating an exising ecommerce website with a new domain name cause any ranking issues? The plan would be that all product data, pricing info etc would be identical, the site would have a minor redesign to change colours, logos etc and all duplicate content would be rel=canonicaled to the original site. In case you are wondering the reason for this is a customer with an existing site wants to try out a new brand without incorporating a massive development costs. The majority of traffic would be driving through google shopping, a bit of PPC, social etc. Is this site duplication likely to harm the original site or will setting up rel=canonical to point to the original site going to be sufficient enough to prevent this happening? Is there anything else is should consider? Many thanks for your help
Intermediate & Advanced SEO | | JustinTaylor880 -
News sites & Duplicate content
Hi SEOMoz I would like to know, in your opinion and according to 'industry' best practice, how do you get around duplicate content on a news site if all news sites buy their "news" from a central place in the world? Let me give you some more insight to what I am talking about. My client has a website that is purely focuses on news. Local news in one of the African Countries to be specific. Now, what we noticed the past few months is that the site is not ranking to it's full potential. We investigated, checked our keyword research, our site structure, interlinking, site speed, code to html ratio you name it we checked it. What we did pic up when looking at duplicate content is that the site is flagged by Google as duplicated, BUT so is most of the news sites because they all get their content from the same place. News get sold by big companies in the US (no I'm not from the US so cant say specifically where it is from) and they usually have disclaimers with these content pieces that you can't change the headline and story significantly, so we do have quite a few journalists that rewrites the news stories, they try and keep it as close to the original as possible but they still change it to fit our targeted audience - where my second point comes in. Even though the content has been duplicated, our site is more relevant to what our users are searching for than the bigger news related websites in the world because we do hyper local everything. news, jobs, property etc. All we need to do is get off this duplicate content issue, in general we rewrite the content completely to be unique if a site has duplication problems, but on a media site, im a little bit lost. Because I haven't had something like this before. Would like to hear some thoughts on this. Thanks,
Intermediate & Advanced SEO | | 360eight-SEO
Chris Captivate0 -
Can PDF be seen as duplicate content? If so, how to prevent it?
I see no reason why PDF couldn't be considered duplicate content but I haven't seen any threads about it. We publish loads of product documentation provided by manufacturers as well as White Papers and Case Studies. These give our customers and prospects a better idea off our solutions and help them along their buying process. However, I'm not sure if it would be better to make them non-indexable to prevent duplicate content issues. Clearly we would prefer a solutions where we benefit from to keywords in the documents. Any one has insight on how to deal with PDF provided by third parties? Thanks in advance.
Intermediate & Advanced SEO | | Gestisoft-Qc1
