Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Facebook Page - About/Description/General About/Mission - Questions
-
Hi,
Im just setting up a FB fan page for a client
How terrible is it to use clients websites home page descriptive copy as the Facebook page long description ? Language is in Turkish which i don't speak so i'm not able to edit a new version of it just for FB and no budget to hire Turkish speaker to come up with something. So was going to copy & paste but that would be duplicate with HP obviously.
How important is it to fill in 'Mission Statement' & 'General About' ? Especially if long description likely to already include that info ? I think long descrip is important for FB pages on seo etc etc but a good one eliminates importance of 'Mission' & 'General About', or is it still advisable to fill these in or are they just extra boxes for flexibility ?
I take it when it comes to securing a vanity url (once we hit 25+ fans) for a foreign language version FB page it should ideally be brand name (which includes a keyword) in the local/target language ?
The page name is already the brand name in English but since contains keyword is it best to rename into local target language similarly to the url for consistency and local targeting or better to keep one in Turkish and one in English ?
Many Thanks
Dan
-
Ah ! Good tip ! Thanks but in this case the brand is actually unheard of since brand new b2b biz being launched into Turkey so no brand related kw search volume yet. Hence i will use Turkish language of brand name and hyphenate.
Thanks again and have a top weekend
!! -
Brand Name - do you have a turkish ccTLD or subdomain or subfolder you can look at Search Console for? This is to check that the top brand name search is what you mentioned. You can confirm that in the search queries area of search console. Once you've confirmed that is what people use, use that. Don't add Turkey if the name is different enough.
I would hyphenate a name like that. People don't type in FB urls and the hyphenation makes it more understandable.
No apologies needed, happy to help!
-
Hi Kate
That's great thanks so much for confirming
Yes i have asked client if they can get a Turkish speaker/assistant etc there to edit the Turkish home page content and make it more 'social' for facebook users.
Cool re mission etc makes sense, but guess if they do a good job of the long descrip can copy and paste the appropriate sections of that into those.
Re vanity url - thankfully the brand name includes primary target kw i.e. 'Franks Leisure Centers' so for example will change Turkish FB page name & vanity url to: 'Franks Eğlence Merkezleri' (Which is Turkish for 'Leisure Centers'), make sense ? Do you think should still add 'Turkey' to end though ?
One final question re URL - whats best practice for FB urls, to hyphenate or not ? So /Franks-Eğlence-Merkezleri/ or /FranksEğlenceMerkezleri/ I presume same as any other url which is to hyphenate ? I understand some peeps recommend not so its easy to describe to people what your FB page address is but ive never ever heard of anyone asking anyone else what their FB page url is and presume best to concentrate on best practice urls structure as one would for a website (& hyphenate) ?
Sorry for more questions and thanks for all your great help
!All Best
Dan -
Hi Dan,
Long Description: Naturally having something written for FB would be best, but I don't think it's going to hurt if it's the same. The Facebook page and Homepage are two very different pages, so there shouldn't be a duplicate content issue. Is there any way to have someone at the client rewrite it for you? An assistant, etc?
As for Mission and General About, leave those alone until you need them. It's best to have everything filled out of course as it gives the room to add different ways to describe the company, but it's not going to make a big difference.
Vanity URL: Always the brand name. Always. If the customers in Turkey called it something different (translated words) use that. If they call it the English name, then you'll want to keep that plus Turkey if the focus market is in Turkey
Hope this helps!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is there a Facebook Ad equivalent to Google MCC?
Hi Mozzers, Really unsure if we are missing something here, but whilst trying to set-up paid ads for some of our clients on FB we have run into a significant issue. We need to be able to allow FB to debit multiple business accounts for varying ads on different pages. However every time we try to access the ads manager to set-up a new ad, FB takes us to the individuals (the person logged in to the page) account, rather than creating an ad account for that page/business individually. What are we missing? We use Google MCC for managing our PPC campaigns and so wondered if there is anything similar we can use for FB? Or any other recommendations on how to get round this without dragging each client into the office and asking them to log-in so that we can set these up? Thanks!
Social Media | | Silkstream1 -
How do I quickly check which keywords Google index YouTube videos for on first page?
I'd like to create YouTube videos since they can be a good way to rank for certain keywords. So I'd like to find a way to QUICKLY know which of the thousands of keywords I have are most likely to result in a first page result for my video. Is there a tool or technique you can recommend for quickly identifying the keywords I should target?
Social Media | | Interdisplay0 -
Question about understanding Google Ranking System
Hi, I have too many question that I need answer to understand Google ranking system. I have been analyzing different website in different niche, but puzzling to understand how Google rank actually. Some websites have good number of backlinks with good SEO metrics, but some low SEO profiled websiites outrank good sites. I am here with my first question. I am working for one client website who sell sex toys online. So we are optimizing keywords like sex toys, buy sex toys, sex shop, sex toy store and too many keywords to rank on google.ca. My client website is cupidboutique.com. We have some competitors that I want to mention below: 1. PinkCherry: This is one of our big competitor. They have 2 domain one is for US and one is for Canada. Both websites ranking well for different keywords. Basically .ca domain is more successful than .com domain. But I am surprise why Google consider the websites for rank. If you see, both websites are identical, that means both website have same product, same category structure, and the most important all products description are duplicate on each domain. On google webmaster guideline, google mention that if 2 domain have identical content, then Google ignore the duplicate one in ranking. But still both websites ranking for different search term. I compare the SEO metrics of our domain and their .ca domain, there is not big difference. Our websites also have good number of links, good PA/DA, even more good number of social sharing than them. But our rankings are not even comparable with them. They are ranking within 20-30th on Google for different product category keywords, but not our. 2. Hushcanada: This is another website ranking well, but I a surprise how? This website is ranking on very high competitive keyword with very fewer number of backlinks. Their PA/DA, number of backlinks, social sharing all metrics are very few. Their business also established recently that is 2013, which I found through archive.org, whereas our client business has been running since 2003-2004. As a Ecommerce business website their homepage is not showing any product , their catalog can be found under "shop online" page only. There are even some more websites ranking well with very low SEO metrics in this niche. If Google is not looking for these SEO staff, then what other staff Google looks to rank website? Hope I will get some favorable answer of my question.
Social Media | | moonheart0 -
Way to reset Facebook page Reach sending patterns
I have a client that posts a bunch of really poorly formatted and nonengaging content on her a Facebook business page. This has caused her reach to be very low, despite having 9000 real followers. Due to a history of poor content and therefore low engagement Facebook just does not send her stuff out anymore. Is there a way to change that? I heard you could reset that notion by staying off the page for a couple of weeks and then beginning to post once more with better stuff. Is that remotely true?
Social Media | | Atomicx0 -
Facebook Outreach Tips - what to say
Hi, I've been shown how to do facebook outreach in my home town. I am a weight loss hypnotist. I was shown how to do outreach to possible home town clients using the facebook search feature. I go to the search and type in "Friends who like weight loss" And I get a couple of friends who have liked a major weight loss site After I've done that search, I look to the right in facebook. It has a bunch of dropdowns. I choose the same search parameters except I change it to "Live in Boise" (my town) and "Not my Friend". I get dozens of facebook users who live in Boise and are not my friends and are interested in weight loss. I can message these people (less than 30 a day) Here's the problem: I don't want to spam them. How do I get these people interested in my weight loss hypnosis program (I could really help them) by sparking up a conversation and not spamming. Everything I can think of saying seems manipulative. I don't know how to start a conversation and invite people to come in for a free sample session. My free sample session is 30 minutes and is free just to see if the client and I are a good fit. My website is bobweikel.com if that helps. How do I do this with the utmost integrity? Thank you.
Social Media | | BobGW0 -
Best option for Facebook Page/Usernames?
Hey guys My first post here! currently trialling seomoz and impressed so far 🙂 My question relates to a choice of Facebook page/username for a client whose preference is to refer to their online business name by the domain name, where this business name includes his two most important keywords. So as an example: firstsecondthird.co.uk Now in terms of seo that's fine as search engines factor in keywords in the domain name, and even referring to domain name in website copy does not seem to pose too many issues. However on Facebook I've noticed that if we go with page name of: FirstSecondThird (obsiously we can't add .co.uk - I've used camel case for readability) then when using the facebook search the page does NOT get listed for any of the keywords as it appears it only matches on whole strings. So I'm going to recommend that he changes Faceook page name to First Second Third (with spaces) even though client does not really like this option. Do you guys think that makes sense? Also if I do make that change should I also go with fixed Username of First-Second-Third i.e. with hyphens or stick with one long string i.e. FirstSecondThird, which matches the domain name? Any advice appreciated. PS hope this is under right topic- several others seemed applicable Thanks
Social Media | | redactuk0 -
Are links from Pinterest 'do follow'/do they have any SEO benefit?
Afternoon all, I know there is a question about Pinterest that was asked in February but I guess it was a fairly new beast then and people were still unsure about its use for marketing/SEO etc. I run an events business and on our Pinterest profile I tend to pin random stuff I find on the net, themes we are running (directly from our website) and other Pinterest users. I have received several 're-pins' and people are really starting to follow us now. What I am keen to know is whether or not having lots of followers/re-pins on Pinterest has the same effectiveness from an SEO perspective as having lots of Facebook/Twitter/Google+ followers and whether or not these re-pins are 'do follow' links or have any SEO benefit whatsoever? Many thanks Rob ps: Pinterest page is http://pinterest.com/eventa/ , if anyone has any tips on how to better utilize this then that would also be greatly appreciated 🙂
Social Media | | RobertHill0 -
Tool/Method to find users on Twitter from a CSV file
I'm attempting to find users to follow and receive reciprocal follows for a client on twitter. Through the company's newsletter database, I have a CSV file of somewhere in the range of 20,000 email addresses and names. I've been importing them 250 at a time into an empty Gmail account then connecting that with twitter each time to find some of them. However, a lot of the PEOPLE using the email addresses on the mailing list are not on twitter but their COMPANY is. To find the company, I can obviously drop the name@ part of the email and just search by the domain but this becomes tedious real quick since it has to be one by one and cannot be bulk imported/searched. Are there any tools/ideas out there to more easily find twitter users based on a larger set of keywords and/or domain names?
Social Media | | Motava0
