Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
H1 tag- on home page - what is it best to include
-
is it best to have in the H1 tag
1. just our website address
2. combination of website address followed by short keywords about our website
-
It's depends upon your SEO strategy. Search engines give much weight to the H1 Tag. I vote for your second option : Site Name + Some Important Keyword.
-
Using the words of a great SEOer... Annielytics:
"Search engines use the H1 tag to interpret what a page is about, much the same way readers of a magazine use article titles to get an idea of what an article is about. When pages are missing H1 tags, it’s harder for both visitors and search engines to decipher what the page is about. The H1 tag should contain a judicious use of the keyword(s) you’re targeting the page for. Be careful to make the language natural and not keyword stuffed. If you have to decide between user experience and SEO, go with user experience."
I would just concentrate on using the H1 tag to add value to the users experience. I guess they will already know that they are on your website, so no need to remind them of this in the H1. As Annie mentions above, use it like you would if it was an article in a magazine. You wouldn't repeat the magazine name within an article title already in the magazine.
also, the 'beginners guide' link that Matt Roney has shared is a great resource!!
Hope that helps!
-
I can't think of a reason to include your website address in an H1 tag at all. H1 is intended to indicate the topic of the content on a page; it functions as a headline similarly to how a headline on a newspaper page works. That's why it's a somewhat decent place to place keywords—it indicates to search engines what the page is about.
For a homepage, I'd recommend using your brand name, in text. If there are other relevant keywords, use them as long as it appears natural and informative to visitors. But actually placing your URL in an H1 is unlikely to have any value for you.
You might want to check out the Beginner's Guide to SEO. This Visual Guide to Keyword Targeting and On-Page SEO could help, too.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Landing page separate from product page
Hello there, I have a wordpress website with a woocommerce plugin. I have 4 landing pages that describe my products and at the end of the pages, I have a CTA to my product page. is it bad for SEO? my website: https://relationadviser.ir
On-Page Optimization | | Aaron.be1 -
Do you need to include the top menu on every single page of the site in the code?
When using cache: on google, and clicking on Text-only version, our site has the top menu gibberish on top? My feeling is that this take away SEO juice from our title and focus keyword. Our website is culinarydepotinc.com
On-Page Optimization | | Sammyh1 -
How will it effect SEO to have multiple h1 tags on a page?
I have a client who recieved this advice from his marketing consultant: "If there are multiple h1 tags on a page, this can confuse Google and it may have a negative impact on the keyword rankings. If you could ask your web developer to go in and remove the h1 tags on the header images that would be helpful. This way it will be easier for Google to index your site and will help your keyword rankings." How will it effect SEO to have multiple h1 tags on a page?
On-Page Optimization | | GRIP-SEO0 -
Can I use Same Keyword for Multi pages Title Tags?
Hello All, I am working on client website and currently they are targeting One Keywords for multi pages. As I have search with Allintitle: Search query and Google display around 37 pages of website which carry same keyword in "Title Tags". I have told to client to change the "Title Tags" but they want that keyword for all relevant pages. So I want to know is that harm in Search Engine Ranking? Note: They have not done the link building activities for multi pages with same Keyword, they are using only in "Title Tags" only
On-Page Optimization | | jemindesai0 -
Will Google penalize my website if I hide the H1 tag?
If I hide H1 tag (title on the homepage) with CSS, how Google handle with my site?
On-Page Optimization | | joeko0 -
Does Title Tag have to be in the HEAD tag?
We are using templates that load the same header for every page. I'd like to just include a different title tag in the "body" template of each page. If I was to do this, does it affect SEO at all?
On-Page Optimization | | moziodavid0 -
Is it ok to use the H1 tag for bullet points?
Our search results page doesn't have a typical H1 tag because adding a true header would take up space unnecessarily. Therefore, we've assigned the h1 tag to be the breadcrumb. As filters are applied, the breadcrumb grows to include these filters. This breadcrumb is coded as bullet points, even though they're not the typical style of bullet points. Here's a screenshot: http://screencast.com/t/AjGC9iAYR3 For example, the breadcrumb: Home >> NYC Social Media Classes >> Adult >> Manhattan is currently coded as: | |
On-Page Optimization | | mevseo
| | * class="first"><a <span="">href</a><a <span="">="</a>/">Home |
| | * <a <span="">href</a><a <span="">="</a>/nyc/classes/social-media/age-adults/neighborhood-manhattan" class="Selected">Search results |
| | |
| | |
| | id="cat_social-media" type="checkbox" checked onclick="setCategory('social-media')" /> |
| | # style="font-size: 12px; display: inline;">NYC Social Media Classes |
| | <label <span="">for</label>="cat_social-media"> |
| | |
| | |
| | |
| | <nobr>id="age_adults" type="checkbox" checked onclick="setAge('adults')" /><label <span="">for</label>="age_adults">Adults</nobr> |
| | |
| | |
| | <nobr>id="nbhd_manhattan" type="checkbox" checked onclick="setNeighborhood('manhattan')" /><label <span="">for</label>="nbhd_manhattan">Manhattan</nobr> |
| | |
| | | Right now that H1 tag just relates to 'NYC Social media classes', but we'd like to expand it to include both 'Manhattan' & 'Adults' - would that be ok? And if so, would it be better to put the tag before and after the tag?0 -
Tag clouds: good for internal linking and increase of keyword relevant pages?
As Matt Cutts explained, tag clouds are OK if you're not engaged in keyword stuffing (http://www.youtube.com/watch?v=bYPX_ZmhLqg) - i.e. if you're not putting in 500 tags. I'm currently creating tags for an online-bookseller; just like Amazon this e-commerce-site has potentially a couple of million books. Tag clouds will be added to each book detail page in order to enrich each of these pages with relevant keywords both for search engines and users (get a quick overview over the main topics of the book; navigate the site and find other books associated with each tag). Each of these book-specific tag clouds will hold up to 50 tags max, typically rather in the range of up to 10-20. From an SEO perspective, my question is twofold: 1. Does the site benefit from these tag clouds by improving the internal linking structure? 2. Does the site benefit from creating lots of additional tag-specific-pages (up to 200k different tags) or can these pages become a problem, as they don't contain a lot of rich content as such but rather lists of books associated with each tag? Thanks in advance!
On-Page Optimization | | semantopic0