Grid view vs. List view

[BeckyKey]

Hi

I work on an ecommerce site and wondered if anyone had tested grid view vs. list view on product listing pages?

We use list view, but I think grid view might work better.

Thanks

[IsaCleanse]

Hi there

Have you tried to do any A/B Testing to see what converts better and has a higher engagement rate?

Services like Optimizely https://www.optimizely.com/ you can do free Live A/B Testing with very minimal coding required (apart from putting in the Optimizely script into the Body of the page)

[BeckyKey]

Yeh, it's worth a try

[TimHolmes]

Ah, so you already have something in place, from the initial question it sounded like you had list but not grid view. In that case I would definately run a bit of a split test that defaults 50% to list and 50% to grid, you can then measure a series of selected metrics to see which variant is the most likely to return further engagement etc.

[BeckyKey]

HI Tim

Thank you for the reply. We do allow the user to select what they'd prefer, I just wondered if it's worth changing the default to grid view & then they have the option to move to list view - or perhaps this won't make much difference.

Ours is more image based, it's something I'll try and test first.

Thank you

[TimHolmes]

I did a few things like this from my time at VOW, Caboodle and the Post Office Shop. It is really more of a user preference thing than either selecting one over another.

What works best for your content - is it text or image intensive when it comes to your product listings, I often found if there was more image than text - a grid worked better, and vice versa if there was more text.

Also consider mobile - a list solution may be the best option on a smart phone and grid on a tablet.

The optimum solution in my opinion would be to allow the consumer/user to select their preferred layout. You could implement this as a checkbox/button that simply switches the css to display in either grid or list format.