Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Bad SEO Practice: in title tag?
-
Greetings,
I just discovered that some of our content was produced with
tags in the title tag.Example: <title>Diabetes Symptoms <br> In Women Over 40</title>
My gut says this is bad for SEO, but I couldn't find a definitive answer on the web, so I thought I would ask the community of gurus here at Moz.
Thanks in advance for any reply.Kind regards,
Eric
-
I love the way you phrase things. lol
I agree with EGOL here - it's definitely not helpful, it's definitely not needed, it could be harmful, and it's a sign of other potential issues. I would definitely work to remove it from the title.
Plus,
.... I mean what's it trying to accomplish? This tells me it's auto-generated or (stealing EGOL's word) "dumb." because it's a line break. You can't line break a title. I mean I could see some example of code that are meant to do something in a title (for instance, **for bold) but not BR? It makes no sense. ** -
If I see code in a title tag, I will know that a dumb programmer worked on that site. It tells me that there could be other surprises waiting inside.
So, I will not click into that site. I will skip over it.
If
was in the titel tags of one of my sites we would do whatever is needed to get it out of there. We would work for an entire week to get rid of it because we don't want to be in the SERPs with our pants down. -
Like Mary, I'm not a guru, but don't think it'll harm your SEO, but:
- What does Google display for these sites? If the
is displaying in search results, that's 4 of your precious characters wasted that could be used to convince people to click on your site. - What do browsers do when they encounter a
in a title tag? It might get kind of ugly up in the tab or title bar.
TL;DR: If you can get rid of them I would.
- What does Google display for these sites? If the
-
Well I'm no Guru -but it seems to me like the
is unnecessary. I don't think it is harmful to search, but visually if that
is appearing on your browser tabs/search results it'll look odd to the user so I guess in that sense it's not great.MOZ has a great write up on best title tag practices for SEO, and they give the optimal format as:
Primary Keyword - Secondary Keyword | Brand Name
If it were my content I would probably change it, just to be safe. Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Home Page Title - Google Overriding my Title Tag
Hi, We have noticed our home page title tag has now been replaced by our brand name (by Google I'm assuming). We have also noted that the page is dropping off SERPS for our main keywords, I suspect they are related but ofc I cant be sure. I know the recent Google update has impacted titles but I wasn't sure if it would apply here. Has anyone any advice on this and/or having the same issue? We normally rank well for grass seed (UK search) https://thegrasspeople.com/ I also noticed some strange mark up in our source code which seems to have been left behind by Sketch - we are getting this removed. <title>Combined Shape</title> <desc>Created with Sketch.</desc> Chris
Intermediate & Advanced SEO | | Chris_Mc0 -
Sitemaps: Best Practice
What should and what shouldn't go in the sitemap? In particular, pages like subscribe to our newsletter/ unsubscribe to our newsletter? Is there really any benefit in highlighting those pages to the SEs? Thanks for any advice/ anecdotes 🙂
Intermediate & Advanced SEO | | Fubra0 -
Kind of duplicate categories and custom taxonomy. Necessary, but bad for SEO?
Hello Everyone! I'm new here! My husband and I are working on creating a website: https://sacwellness.com .The site is an online therapist directory for the the Sacramento California area. Our problem is this: In wordpress our category system is being used for blog posts. Our theme is using a custom taxonomy system to categorize different therapist specialties, therapeutic approaches, etc. We've found ourselves in a position where our custom taxonomy and categories are near duplicates. for example we have the blog categories: ADHD counseling, Anxiety therapy, and Career counseling our corresponding custom taxonomy/therapist categories are: ADHD, Anxiety, and....(oops) career counseling. My understanding is that google doesn't see a difference between identically named categories and custom taxonomies and will so choose one to rank and disregard the other, effectively leaving you competing against yourself. is this true in a case like this? Can google maybe understand the difference because of the custom taxonomy and/or URL paths? if this is a problem is it ok to have near duplicates....like ADHD vs. ADHD counseling. This has been our solution so far....but now we're questioning it....derp x_x. I thought about tagging the categories with no index, but I think the archive pages would be useful for people. Essentially we have 2 sets of archives for each keyword. One is for blog posts, and one is for therapists who work with that particular issue along with the 6 most recent blog posts in that category.....because we are putting the 6 most recent blog posts at the bottom of the therapist pages I feel like it wouldn't be as terrible of a loss if we had to noindex the category pages. ....what do you think? Thank you!
Intermediate & Advanced SEO | | angelamaemae0 -
Mass URL changes and redirecting those old URLS to the new. What is SEO Risk and best practices?
Hello good people of the MOZ community, I am looking to do a mass edit of URLS on content pages within our sites. The way these were initially setup was to be unique by having the date in the URL which was a few years ago and can make evergreen content now seem dated. The new URLS would follow a better folder path style naming convention and would be way better URLS overall. Some examples of the **old **URLS would be https://www.inlineskates.com/Buying-Guide-for-Inline-Skates/buying-guide-9-17-2012,default,pg.html
Intermediate & Advanced SEO | | kirin44355
https://www.inlineskates.com/Buying-Guide-for-Kids-Inline-Skates/buying-guide-11-13-2012,default,pg.html
https://www.inlineskates.com/Buying-Guide-for-Inline-Hockey-Skates/buying-guide-9-3-2012,default,pg.html
https://www.inlineskates.com/Buying-Guide-for-Aggressive-Skates/buying-guide-7-19-2012,default,pg.html The new URLS would look like this which would be a great improvement https://www.inlineskates.com/Learn/Buying-Guide-for-Inline-Skates,default,pg.html
https://www.inlineskates.com/Learn/Buying-Guide-for-Kids-Inline-Skates,default,pg.html
https://www.inlineskates.com/Learn/Buying-Guide-for-Inline-Hockey-Skates,default,pg.html
https://www.inlineskates.com/Learn/Buying-Guide-for-Aggressive-Skates,default,pg.html My worry is that we do rank fairly well organically for some of the content and don't want to anger the google machine. The way I would be doing the process would be to edit the URLS to the new layout, then do the redirect for them and push live. Is there a great SEO risk to doing this?
Is there a way to do a mass "Fetch as googlebot" to reindex these if I do say 50 a day? I only see the ability to do 1 URL at a time in the webmaster backend.
Is there anything else I am missing? I believe this change would overall be good in the long run but do not want to take a huge hit initially by doing something incorrectly. This would be done on 5- to a couple hundred links across various sites I manage. Thanks in advance,
Chris Gorski0 -
Changing title tags - any potential issues?
Hello all, I am planning to change the title tags throughout a site and am vaguely aware (perhaps wrongly!) that changing title tags across a site is a risk factor - can be a spam flag if changes (to a specific title tag) are implemented too regularly, for example. Would you change title tags across a site in one go, or implement changes gradually - to avoid any risk of upsetting Google. Do you have any insights/tips on the implementation of title tag changes?
Intermediate & Advanced SEO | | McTaggart1 -
Putting Dates In Title Tag
Hi, I have a site were I write previews for sports match ups. I notice when I don't put the date in the title I rank much better for specific keywords. I also noticed that most people don't really put in the date when they do the search anyways, especially since google does a good job of showing the most recent pages anyways. The only reason I continue to put the date is because of this whole idea of not having page titles that are duplicate. So many of our games will be Team A vs Team B Preview, and Im worried that the term "preview" will become so repetitive that google may not like it. Any tips or ideas on how to approach this issue best? Thanks!
Intermediate & Advanced SEO | | tarafaraz1 -
Duplicate page titles Wordpress SEO/Yoast
Hi I have a Wordpress site using the Wordpress SEO plugin by Yoast. Everything appears to be fine except that on 1 Feb SEOMoz crawl suddenly picked up a bunch of errors. The errors are duplicate page titles, and these exist only for the mysite.com/page/X pages. I can't find any setting in Yoast that looks wrong or tells me how to fix this. The pages are also dynamically canonicalizing to themselves - not sure if this makes any difference although I don't know how this is happening. Does anyone know how to fix this duplicate title error? Alex
Intermediate & Advanced SEO | | alextanner0 -
Why SEOmoz says to keep title tag not more than 65 character?
Why SEOmoz says to keep title tag not more than 65 characters? I have this question that what is the disadvantage if my meta title is 150 character? Why everyone focus in keeping it short ? If i put all my important keywords in starting of title tag say in first 65 characters and keep the title 100-150 character how can it hurt my website? Google will consider 65 character, right but it won’t penalize me for having 110 character then please explain Why we focus so much… 🙂 I know i used too many why 🙂 just to tell i am nt a lawyer 😉 just trying to act like one 🙂 , just kidding.
Intermediate & Advanced SEO | | ShashankGupta0