Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Should HTML be included in the structured data (schema) markup for the main body content?
-
Lately we have been applying structured data to the main content body of our client's websites. Our lead developer had a good question about HTML however.
In JSON-LD, what is the proper way to embed content from a data field that has html markup (i.e. p, ul, li, br, tags) into mainContentOfPage. Should the HTML be stripped our or escaped somehow?
I know that apply schema to the main body content is helpful for the Googlebot. However should we keep the HTML? Any recommendations or best practices would be appreciated.
Thanks!
-
As long as you're using the same Schema in both places I don't think it would hurt to have them both - JSON-LD in the HTML header and as structured data markup in the HTML where that entity exists on the page.
You can play around with JSON-LD here to see what it would look like:
http://json-ld.org/playground/ -
Rosemary,
People have a hard time with these questions because there can be more than one answer.
--The answer is rough but I hope it makes sense.--
I'd say it should be removed, although the best way to use that markup might be to mark up the actual html that is displayed rather than duplicating all of the "main content" inside of a JSON schema tag.
Does it make sense for the JSON to look like below when you have the content already present on the page and could mark it up in the traditional tag format?
|
<scripttype="application ld+json"=""></scripttype="application>
|
| |{
|
| |"@context": "http://schema.org",
|
| |"@type": "WebSite",
|
| |"url": "https://www.example.com/",
|
| |"name" : "Example Group",
|
| |"alternateName" : "Example Enviro Group",
|
| |"potentialAction": {
|
| |"@type": "SearchAction",
|
| |"target": "https://www.example.com/?s={search_term_string}",
|
| |"query-input": "required name=search_term_string"
|
| |}
"mainContentOfPage":"
Lorem ipsum metus ullamcorper viverra. Aliquam
Curabitur at lacus et quam scelerisque consequat. Vestibulum semper et ex quis commodo. Vestibulum lacinia ultricies neque et facilisis. Pellentesque feugiat luctus diam, et mollis elit posuere posuere. Nulla mattis libero lectus, at consequat sapien semper non. Duis lacinia mollis eros, in pulvinar enim interdum ac."
|
| |}
|
| | |Let me know if that helps... or not! Sorry for the layout issues, I think you will still get it.
Robert
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
For FAQ Schema markup, do we need to include every FAQ that is on the page in the markup, or can we use only selected FAQs?
The website FAQ page we are working on has more than 50 FAQs. FAQ Schema guidelines say the markup must be an exact match with the content. Does that mean all 50+ FAQs must be in the mark-up? Or does that mean the few FAQs we decided to put in the markup are an exact match?
Intermediate & Advanced SEO | | PKI_Niles0 -
Does anyone know how to fix this structured data error on search console? Invalid value in field "itemtype"
I'm getting the same structured data error on search console form most of my websites, Invalid value in field "itemtype" I take off all the structured data but still having this problem, according to Search console is a syntax problem but I can't find what is causing this. Any guess, suggestion or solution for this?
Intermediate & Advanced SEO | | Alexanders0 -
Schema for restaurants and menus?
Hi all, Anyone have experience with using Schema for restaurants other than the normal local business NAP? Is there a way to use Schema markup for food menus as well? Examples and schema code much appreciated 🙂 Thanks!
Intermediate & Advanced SEO | | RickyShockley0 -
Where does Movie Theater schema markup code live?
What I am trying to accomplishI want what AMC has. When searching google for a movie at AMC near me, Google loads the movie times right onto the top of the first page. When you click the movie time it links to a pop up window that gives you the option to purchase from MovieTickets.com, Fandango or AMC.com.Info about my theaterMy theater hosts theater info and movie time info on their website. Once you click the time you want it takes you to a third party ticket fulfillment site via sub domain that I have little control over. Currently Fandango tickets show up in Google like AMCs but the option to buy on my theater site does not.Questions Generally, how do I accomplish this? Does the schema code get implemented on the third party ticket purchasing site or on my site? How can I ensure that the Google pop-up occurs so that users have a choice to purchase via Fandango or on my theaters website? TSt9g
Intermediate & Advanced SEO | | ColeBField2 -
Is tabbed content bad for SEO?
I work for a Theater show listings and ticketing website. In our show listings pages (e.g. http://www.theatermania.com/broadway/this-is-our-youth_302998/) we split our content into separate tabs (overview, pricing and show dates, cast, and video). Are we shooting ourselves in the foot by separating the content? Are we better served with keeping it all in a single page? Thanks so much!
Intermediate & Advanced SEO | | TheaterMania0 -
How do you archive content?
In this video from Google Webmasters about content, https://www.youtube.com/watch?v=y8s6Y4mx9Vw around 0:57 it is advised to "archive any content that is no longer relevant". My question is how do you exactly do that? By adding noindex to those pages, by removing all internal links to that page, by completely removing those from the website? How do you technically archive content? watch?v=y8s6Y4mx9Vw
Intermediate & Advanced SEO | | SorinaDascalu1 -
Google News URL Structure
Hi there folks I am looking for some guidance on Google News URLs. We are restructuring the site. A main traffic driver will be the traffic we get from Google News. Most large publishers use: www.site.com/news/12345/this-is-the-title/ Others use www.example.com/news/celebrity/12345/this-is-the-title/ etc. www.example.com/news/celebrity-news/12345/this-is-the-title/ www.example.com/celebrity-news/12345/this-is-the-title/ (Celebrity is a channel on Google News so should we try and follow that format?) www.example.com/news/celebrity-news/this-is-the-title/12345/ www.example.com/news/celebrity-news/this-is-the-title-12345/ (unique ID no at the end and part of the title URL) www.example.com/news/celebrity-news/celebrity-name/this-is-the-title-12345/ Others include the date. So as you can see there are so many combinations and there doesnt seem to be any unity across news sites for this format. Have you any advice on how to structure these URLs? Particularly if we want to been seen as an authority on the following topics: fashion, hair, beauty, and celebrity news - in particular "celebrity name" So should the celebrity news section be www.example.com/news/celebrity-news/celebrity-name/this-is-the-title-12345/ or what? This is for a completely new site build. Thanks Barry
Intermediate & Advanced SEO | | Deepti_C0 -
Duplicate Content | eBay
My client is generating templates for his eBay template based on content he has on his eCommerce platform. I'm 100% sure this will cause duplicate content issues. My question is this.. and I'm not sure where eBay policy stands with this but adding the canonical tag to the template.. will this work if it's coming from a different page i.e. eBay? Update: I'm not finding any information regarding this on the eBay policy's: http://ocs.ebay.com/ws/eBayISAPI.dll?CustomerSupport&action=0&searchstring=canonical So it does look like I can have rel="canonical" tag in custom eBay templates but I'm concern this can be considered: "cheating" since rel="canonical is actually a 301 but as this says: http://googlewebmastercentral.blogspot.com/2009/12/handling-legitimate-cross-domain.html it's legitimately duplicate content. The question is now: should I add it or not? UPDATE seems eBay templates are embedded in a iframe but the snap shot on google actually shows the template. This makes me wonder how they are handling iframes now. looking at http://www.webmaster-toolkit.com/search-engine-simulator.shtml does shows the content inside the iframe. Interesting. Anyone else have feedback?
Intermediate & Advanced SEO | | joseph.chambers1