Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Local Service pages guide?
-
There are a lots of Local landing pages guide on the internet. Is there any guide for Local service pages? How to create them, what to include?
-
Hi Michael!
There are 3 common approaches to your scenario which can be described as follows:
OPTION 1
This represents a very basic, good structure to be used when all service cities are deemed of equal importance:
-
Build a unique landing page for each city served, optimized for each city + general info about your work in that city
-
Build a unique landing page for each service, optimized for each service but not optimized for geo terms.
OPTION 2
Given Google's extreme bias toward physical location, this option can be used to maximize your optimization for your city of location, while still giving secondary focus to additional service cities where you lack a physical location:
-
Build a unique landing page for each city served, optimized for each city + general info about your work in that city
-
Build a unique landing page for each service, optimized for each service and also optimized for your city of location, strengthening the association between your services and your core city.
OPTION 3
This option should only be considered by companies with significant funding and exceptional creative resources that will ensure that all pages are unique and useful rather than duplicative, thin and harmful:
- Build a unique page for every possible keyword/geo combination. So:
Cloud Computing Sherman Oaks
Cloud Computing Van Nuys
Computer Repair Sherman Oaks
Computer Repair Van Nuys
etc.
*Again, this last approach should only be undertaken if you are positive the content you'll be developing has a definite purpose for users and that you won't end up weakening your website with a big menu of weak pages.
Options 1 & 2 tend to be the best bet for smaller companies with reasonable resources. Option 3 can work, but only where creative possibilities and big budget are available.
Hope this helps lay this out in a way that makes sense!
-
-
Hi Miriam,
above guide includes the Local Landing Pages, I need help in local service pages, How to create them, what to include etc.
For example - Website offer service like, Cloud computing, Computer repair, Computer Networking, Email Support, IT Support, Migrating To Office 365. So We need to create service page for each of the above service. SO what to include here?
Landing pages, I am serving, Woodland Hills, Sherman Oaks, Van Nuys, San Fernando Valley. SO here I can create landing pages for each city as per the guide (https://a-moz.groupbuyseo.org/blog/overcoming-your-fear-of-local-landing-pages).
Do I need to create City based landing pages for my each service, or just one landing page per city, which includes all services in one landing page?
Are I am confusing in Service pages and in the Landing pages?
-
Hi Michael!
By happy coincidence, I wrote a very BIG guide on this topic just recently here on the Moz Blog:
https://a-moz.groupbuyseo.org/blog/overcoming-your-fear-of-local-landing-pages
And this post talks about organizing the structure of your landing pages based on your business model. See the infographic at the top of:
https://a-moz.groupbuyseo.org/blog/local-seo-checklist
Hope these hit the spot
!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to Do Local Keyword Research
I am familiar with how to do regular keyword research, finding opportunity based on competition, search volume, etc. For local search, do I go to all the trouble of finding hidden gems or just pick higher volume terms that have local intent. For instance: A search for "physical therapy" is a high volume term that Google thinks has local intent. If i pick a low volume national term, that has 11-50 avg searches per month, I have lower chances...and even less chance that someone is searching locally. What say ye? Nails
Local Website Optimization | | matt.nails0 -
I have a client in Australia that is going to set up a website that is in Chinese to service their Asian customer base (Indonesia, Singapore, HK, China). What domain should they use?
They're website is hosted on a .com.au domain. Should they host their Chinese language pages under their current domain (.com.au) using a subdirectory (i.e. /asia) or should they use another separate domain that they own that is a regular .com? Or does it really not matter?
Local Website Optimization | | 100yards1 -
Can I block blexhn30.webmeup.com. Or does it have anything to do with my Moz Local
I am getting alot of hits from blexhn30.webmeup.com. My web host says it could be a web service. Is this part of moz local activity? Otherwise I want to block it. Have you seen this before??
Local Website Optimization | | stephenfishman0 -
Schema markup for a local directory listing and Web Site name
Howdy there! Two schema related questions here Schema markup for local directory We have a page that lists multiple location information on a single page as a directory type listing. Each listing has a link to another page that contains more in depth information about that location. We have seen markups using Schema Local Business markup for each location listed on the directory page. Examples: http://www.yellowpages.com/metairie-la/gold-buyers http://yellowpages.superpages.com/listings.jsp?CS=L&MCBP=true&C=plumber%2C+dallas+tx Both of these validate using the Google testing tool, but what is strange is that the yellowpages.com example puts the URL to the profile page for a given location as the "name" in the schema for the local business, superpages.com uses the actual name of the location. Other sites such as Yelp etc have no markup for a location at all on a directory type page. We want to stay with schema and leaning towards the superpages option. Any opinions on the best route to go with this? Schema markup for logo and social profiles vs website name. If you read the article for schema markup for your logo and social profiles, it recommends/shows using the @type of Organization in the schema markup https://developers.google.com/structured-data/customize/social-profiles If you then click down the left column on that page to "Show your name in search results" it recommends/shows using the @type of WebSite in the schema markup. https://developers.google.com/structured-data/site-name We want to have the markup for the logo, social profiles and website name. Do we just need to repeat the schema for the @website name in addition to what we have for @organization (two sets of markup?). Our concern is that in both we are referencing the same home page and in one case on the page we are saying we are an organization and in another a website. Does this matter? Will Google be ok with the logo and social profile markup if we use the @website designation? Thanks!
Local Website Optimization | | HeaHea0 -
Is it worth it having different cities in your footer, each with a separate page?
I have been looking at the website of local web design companies and every single one in my area has a footer with links to a separate page for that local city. This seems like a bad idea to me, but everyone in the local pack has it. Does it work?
Local Website Optimization | | EcommerceSite0 -
Location Pages and Duplicate Content and Doorway Pages, Oh My!
Google has this page on location pages. It's very useful but it doesn't say anything about handling the duplicate content a location page might have. Seeing as the loctions may have very similar services. Lets say they have example.com/location/boston, example.com/location/chicago, or maybe boston.example.com or chicago.example.com etc. They are landing pages for each location, housing that locations contact information as well as serving as a landing page for that location. Showing the same services/products as every other location. This information may also live on the main domains homepage or services page as well. My initial reaction agrees with this article: http://a-moz.groupbuyseo.org/blog/local-landing-pages-guide - but I'm really asking what does Google expect? Does this location pages guide from Google tell us we don't really have to make sure each of those location pages are unique? Sometimes creating "unique" location pages feels like you're creating **doorway pages - **"Multiple pages on your site with similar content designed to rank for specific queries like city or state names". In a nutshell, Google's Guidelines seem to have a conflict on this topic: Location Pages: "Have each location's or branch's information accessible on separate webpages"
Local Website Optimization | | eyeflow
Doorway Pages: "Multiple pages on your site with similar content designed to rank for specific queries like city or state names"
Duplicate Content: "If you have many pages that are similar, consider expanding each page or consolidating the pages into one." Now you could avoid making it a doorway page or a duplicate content page if you just put the location information on a page. Each page would then have a unique address, phone number, email, contact name, etc. But then the page would technically be in violation of this page: Thin Pages: "One of the most important steps in improving your site's ranking in Google search results is to ensure that it contains plenty of rich information that includes relevant keywords, used appropriately, that indicate the subject matter of your content." ...starting to feel like I'm in a Google Guidelines Paradox! Do you think this guide from Google means that duplicate content on these pages is acceptable as long as you use that markup? Or do you have another opinion?0 -
Are there any suggestions when you completly redesign your web page keeping the same domain but change the host? I want it to go smoothly and want to avoid the rankings we already have including sub pages.
I am currently having our website completely redone by a design company. Are there any suggestions on this process as to not lose the rankings we currently have for our site? The domain will remain the same however we are planning on changing our host. We also have a good amount of sub domains that the web company will not be changing for us.
Local Website Optimization | | molchman0 -
Yoast Local SEO Reviews/Would it work for me?
Hi everyone, I'm looking for some feedback on Yoast Local SEO, and if you think it'd work for our site. www.kempruge.com. Our site is a wordpress site, and there's nothing about it, off the top of my head, that makes me think it wouldn't work, but I've been wrong before. We do use All-In-One SEO, not the Yoast plugin, so I'm not sure if that's compatible.or would cause a problem? (The reason we use All-In-One and not Yoast is because that's what we had when I got here, and I'm worried what would happen if we switched). Also, we have three offices, and I need to be able to do local seo for all three. I know Yoast says it supports multiple offices, but I'd feel more comfortable if someone on here let me know from his/her experience that it did. Anything else you want to add about Yoast Local, I'm all ears! Thanks, Ruben
Local Website Optimization | | KempRugeLawGroup0
