• BBgmoro

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Turn SEO data into actionable content briefs

          Turn SEO data into actionable content briefs

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          Let your business shine with Listings AI

          Let your business shine with Listings AI

          Get found
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Access 20 years of data with flexible pricing
          Moz API

          Access 20 years of data with flexible pricing

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. SEO Tactics
        3. Local SEO
        4. Local Listings
        5. Do you need contact details (NAP) on every page of your website for local search ranking ?

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        Do you need contact details (NAP) on every page of your website for local search ranking ?

        Local Listings
        5
        7
        2659
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • mike878
          mike878 last edited by

          We’ve got a clients site which doesn't have the contact details on every page, all the contact details are  on the /contact page which is using the schema.org local business markup

          Some sites that our outranking us locally have their contact details on all pages, where as others only have it on the contact page also.

          Is having your contact details on every page a ranking factor for local search ?

          1 Reply Last reply Reply Quote 0
          • MiriamEllis
            MiriamEllis Subject Expert last edited by

            Hey Mike!

            You've received great feedback from the community here (nice job, everybody!). While it's not a requirement to have complete NAP on every page, it is a best practice. I see these 3 options open to you:

            1. Convince the client to go with a more normal layout. If you can, put complete NAP in the footer.

            2. If no dice on that, put it in the masthead.

            3. And if that won't work, you could certainly put it at the bottom of the main body of the pages, incorporating it into your call to action.

            Hope this helps!

            1 Reply Last reply Reply Quote 2
            • MikeRoberts
              MikeRoberts @mike878 last edited by

              If there's no footer, why not at the top of the page. Something along the lines of "Located at the intersection of street and road in the center of Town" with a nice, obvious Click to Call?

              1 Reply Last reply Reply Quote 2
              • KevnJr
                KevnJr @LauraSultan last edited by

                Laura is right "they are sacrificing increased sales and UX to aesthetics" Customers that want "Pretty" over Marketable are impossible to please. IF you are somehow able to accomplish this task, that customer will expect you to deliver on every unimaginable request.

                I have left campaigns do to this refusal to "bend" for reasonable results.

                KJr

                1 Reply Last reply Reply Quote 0
                • LauraSultan
                  LauraSultan @mike878 last edited by

                  Ugh. I can't really speak to your precise issue without the URL, but it's possible they are sacrificing increased sales and UX to aesthetics.  If they won't budge, you'll have to work harder to improve local search performance in other areas like off-site business citations and reviews.

                  KevnJr 1 Reply Last reply Reply Quote 3
                  • mike878
                    mike878 last edited by

                    Thanks for the response Laura, the reason the client dosnt want to put in on every page is that the site is a fullscreen website so dosnt have a footer, and thus no obvious place to put the contact details on each page, but if it could provide a ranking boost, we could convince them to consider it

                    LauraSultan MikeRoberts 2 Replies Last reply Reply Quote 1
                    • LauraSultan
                      LauraSultan last edited by

                      If you are targeting local customers, you probably want to put the contact information on every page for the sake of users regardless of whether or not you need it for the search engines. Why does your client not want to put it on every page, even if it's just in the footer?

                      Aside from usability concerns, having the address on the page is a strong signal to search engines that you are a "local" business, meaning that you serve local customers.

                      1 Reply Last reply Reply Quote 2
                      • 1 / 1
                      • First post
                        Last post

                      Browse Questions

                      Explore more categories

                      • Moz Tools

                        Chat with the community about the Moz tools.

                      • SEO Tactics

                        Discuss the SEO process with fellow marketers

                      • Community

                        Discuss industry events, jobs, and news!

                      • Digital Marketing

                        Chat about tactics outside of SEO

                      • Research & Trends

                        Dive into research and trends in the search industry.

                      • Support

                        Connect on product support and feature requests.

                      • See all categories

                      Related Questions

                      • Rmarkjr81

                        What do I need to do for SEO when moving a business out of state?

                        Hello! So I have a business that I run out of a single location for the last 3 years. I am unfortunately having to move here in the next few weeks My question is what do I need to do in order to have the best chance at SEO for the new location? When should I make the changes? Does it take a long time for me to stop showing up in the previous location? and is there something I need to do to remove those? Also, is there an app or a website where I can find and update all listings at once or at least a bulk of them? I know that there are some weird sites that have my business info in them that I did not put there. Obviously these would have the wrong address. Some do not have a contact info or a way for me to log into them. What would I do with these sites? Thank you!

                        Local Listings | | Rmarkjr81
                        0
                      • TheKatzMeow

                        Google My Business pages for New Construction Communities

                        I have a number of builders of new homes as clients. Typically, they build out a whole neighborhood at once and give the neighborhood a fancy name. We were planning to create Google My Business pages for these communities but then ran into some potential challenges. As new communities, they are sometimes not on Google's radar yet Some of them have model homes where you might take a tour with a realtor that serves the community exclusively but many don't. So here come the questions... Is there a way to make Google speed up its process of recognizing new addresses? I have to choose an address to associate with the GMB page, probably the address of model home. Is this going to create annoying problems for a buyer who someday buys that model home? Since some communities don't have a model home, I could arbitrarily assign an address of one of the neighborhood homes to the GMB page, but this leads to the same question about creating a GMB page that will exist after the builder has sold all the houses in the community. Will it be weird to have the GMB referring to someone's private residence down the road? My assumption is that claiming a GMB page would help with local ranking if someone searches for something like "new homes" in addition to providing easy driving directions to someone who has done a bit of research and Googles the name of the new home community while out driving and searching for homes. These seem to be the main benefits, but are the challenges associated with questions 1-3 even worth the trouble of trying to claim listings for these communities?

                        Local Listings | | TheKatzMeow
                        0
                      • photoseo1

                        Local Ranking with No Physical Address in New Service Area - How to Rank?

                        OK, SO, I am a wedding company in Maui, Hawaii and have an established business on one island with a physical address. http://simplemauiwedding.net We have started a new team in Oahu, Hawaii http://simpleoahuwedding.com and we provide service there and have a full team in place. How can I rank for Local Search on that Island with no physical address? I would love to hear some proven strategies. Thank you 🙂

                        Local Listings | | photoseo1
                        0
                      • Davey_Tree

                        How to Rank in Yelp

                        Hello everyone! I manage SEO for a pretty large brand that has close to 100 office locations nationwide. In the last year we have completely revamped our Yelp pages. This has been a great secondary source of traffic and conversions for us because of the type of industry we are in. The problem is, it can be exponentially better if we were more visible. We have done almost everything we can to make our pages as good if not better than almost any competitor regardless of geographic location. We even have the enhanced profiles (extortion) that remove competitors ads from appearing on our listings. Here is what we have done in the last year to each listing: Uploaded tons of photos Increased reviews Added proper categories Fine-tuned all of our CTAs Added in a unique and optimized business description ( Available with enhanced profiles) Set the proper service area range on their map Increased our review response rate ( both negative and positive) to 100% Still, even after months and months have gone by we struggle to rank on the first page for our service category. Doing manual searches often turn up competitors, who do not even have their listing claimed, have no photos, little reviews will rank higher than us. Even though we have an account rep because of our business size, bringing this issue up to them is about as useful as talking to a blanket. They push CPC so hard that its the last thing they are willing to help with. It has gotten to the point where I am honestly starting to believe in a self-curated conspiracy theory that they purposely hold larger brands back in organic to sell CPC harder. Obviously certain brands that hold the branding clout like a "Best Buy" would be hard to get away with. But still, we do all the right things and we are getting very minimal results compared to where we should be. Has anyone else had issues with Yelp or have any ideas on some steps we could take to appease their particular algorithm? Thanks! -Ben

                        Local Listings | | Davey_Tree
                        1
                      • FPK

                        Improve Google Business ranking

                        While my client's websites have been ranking well in SERP for their keyterms I'm at a lost on what I can do to improve their Google business/map presence. I'm referring to their listing where the top three come up or when you search on Google Maps.
                        https://gyazo.com/26ec78ed7f712157ec72492199545431 Ex 1. Several months ago my client was ranked #1 both for SERP and maps until they dropped to 2nd on maps. Now they're ranked 1st in search yet 2nd for local business rankings as you can see from the screenshot above. At one point my client's business did have more reviews than the 1st ranking business yet they still weren't 1st. Ex. 2. Client(s) is ranked 4th in search and doesn't show in the top 3 map listings for their search term. If you click on More places to view Google Maps they're listed all the way down as the 15th listing or worse can't even be found when searching by their main SEO key term . Of course they are found by searching for their business name so it's not like there is a problem with the listing. I make sure to: Completely fill out their Google Business profile(NAP, hours and add pictures) Have my client try to gain positive reviews Manage and respond to reviews(mainly the negative ones) Add map and Google business link to their website Can anyone offer any other insight on what else can be done to improve their local presence on maps that I might be missing?

                        Local Listings | | FPK
                        0
                      • coolhandluc

                        How to change your location for local search results?

                        Hi Everybody Back in december 2015 I came across this article https://gofishdigital.com/google-results-change-location/  explaining how to change location for local search results using the google emulation tool by setting up new coordinates. This was also picked up by mikeblumenthals' blog as being one of the best way of doing this. I tried it at the time and it worked very well. I tried using it last week and again this week but my location no longer seems to update. I have tried it on fifferent computers located in different locations and still it doesn't work. Does anyone know if this feature is no longer available and if not what else they'd recommend to verify local search results. Thanks

                        Local Listings | | coolhandluc
                        0
                      • scott315

                        What would Cause listing to fall off local search map spot?

                        Any reason a listing that was showing in Google between the 3 and 5 spot on local map search would suddenly disappear all together from the map position for a specific keyword?

                        Local Listings | | scott315
                        0
                      • cschwartzel

                        PO Box for a Local Client

                        I have a local client who is adamant about not publishing their address anywhere online. They are a local (regional) company, and work out of their home. I advised that PO boxes do not fill within "accurate guidelines" for Google Places (and moving forward any citation building is going to be tough). Any way to get around this besides buying a generic mailbox that isn't a PO Box? They feel putting their home address anywhere leaves them vulnerable to people showing up at their home, and considering the industry they are in, it is possible this could lead to negative confrontations and I understand their concern. Any ideas for me?

                        Local Listings | | cschwartzel
                        0

                      Get started with Moz Pro!

                      Unlock the power of advanced SEO tools and data-driven insights.

                      Start my free trial
                      Products
                      • Moz Pro
                      • Moz Local
                      • Moz API
                      • Moz Data
                      • STAT
                      • Product Updates
                      Moz Solutions
                      • SMB Solutions
                      • Agency Solutions
                      • Enterprise Solutions
                      • Digital Marketers
                      Free SEO Tools
                      • Domain Authority Checker
                      • Link Explorer
                      • Keyword Explorer
                      • Competitive Research
                      • Brand Authority Checker
                      • Local Citation Checker
                      • MozBar Extension
                      • MozCast
                      Resources
                      • Blog
                      • SEO Learning Center
                      • Help Hub
                      • Beginner's Guide to SEO
                      • How-to Guides
                      • Moz Academy
                      • API Docs
                      About Moz
                      • About
                      • Team
                      • Careers
                      • Contact
                      Why Moz
                      • Case Studies
                      • Testimonials
                      Get Involved
                      • Become an Affiliate
                      • MozCon
                      • Webinars
                      • Practical Marketer Series
                      • MozPod
                      Connect with us

                      Contact the Help team

                      Join our newsletter
                      Moz logo
                      © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                      • Accessibility
                      • Terms of Use
                      • Privacy

                      Looks like your connection to Moz was lost, please wait while we try to reconnect.