Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What is the radius for local search results
-
Does anyone know if there is a specific radius google uses to display local search results or is it simply based on the number of competitors or industry vertical.
Let's say I am based in covent garden London and I am looking for an indian restaurant. I assume that all results will be very localized as there are plenty of Indian restaurants in convent garden. But If i was looking for, let's say "wooden pipe shop" (i believe there is none in convent garden) what would google display? how far away from my desired location will google be able to extend it's results to? -
For a local shop that has their Google My Business set to indicate they serve customers at their location (as opposed to a delivery radius or areas served), Google will base the businesses shown in a search on either the Location the user specifies or will base them on what they know about the given businesses of the area in relation to the query plus any geolocation information of the user in question. So there isn't exactly a radius bubble that you would need to fall into for those specific kinds of situations.
Now, for an industry like landscaping, cleaning companies, food delivery, emergency auto repair, tow trucks, etc. They can set a radius they serve within or they can set specific areas. So a locksmith might set a handful of postal codes as the regions they will drive to in order to fix your locks. While a Pizza Delivery Service might choose to set a radius of 25km for their service area because they might not be able to reliably deliver outside that.
All of these things can be set up in their Google My Business account.
I know from personal experience that Google will show me things easily 100 miles away from my location if there is nothing in between that fits my search.
-
There is no one specific radius for local results. It depends on the type of business and the query itself. For example, someone searching for a gas station probably needs the nearest one, but that's not necessarily true for someone searching for an attorney. The result radius can also be affected by modifiers like "near me" or "in my area." The intent is slightly different than if you search for a query + city, state or even if you search for the query without a geo-modifier. The device makes a difference as well. If you are on the go using your mobile phone, Google may assume you want the nearest location that's open now.
The best thing to do is search the specific queries in question with different modifiers and devices and see what kind of results you get.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do you do Local SEO in a small town?
Good afternoon everyone! I wanted to start a discourse on a subject that I think might benefit a few select readers. What would be your best plan-of-action to successfully propose and execute a Local-SEO campaign for a small, local business in a rural town? The type of town that has next to zero local directories, the type of business that has hardly any (if any at all) "fresh mentions" on the internet, etc. I'm interested to see how other SEOs would handle tackling this kind of campaign. Can't wait to hear what people have to say!
Local Listings | | TaylorRHawkins
Thanks!
Taylor1 -
How do I rank inside the knowledge panel in the "people also search for" section?
Hello fellow Mozzers, In Google's knowledge panel there is a section at the bottom that says "people also search for" and a list of competitors is displayed. I'm hoping to get some information I can use to get my client listed there on top of the local organic results. The more SERP presence, the better. Attached image should provide clarity to those who are confused. I suspect I know the answer to this question, but since I can't find a source to verify my beliefs, I'm crowdsourcing. Thanks in advance! NhoihY1
Local Listings | | brettmandoes0 -
Which Rank Trackers Include Local 3-pack Rankings?
Granted the Local 3-pack is heavily influenced by the distance between the user and the business, when you actually include the city name in the search, the local 3 pack result doesn't center the map at the city in the search and not the user's location so it is much more consistent despite the searcher's location. So my personal opinion is that it is worth tracking local 3-pack when you use a keyword such as "Home Inspection Seattle Wa" With that said, which rank tracking services includes the local 3-pack in their tracking results, other than of course Bright Local?
Local Listings | | JCCMoz0 -
For Google's Structured Data, should I change my listings from Product schema to Local Business schema?
I was reading Google's Structured Data spec, and I'm considering changing the schema of our listing pages from the Product schema to the Local Business schema. Is this a good idea? To give you a little more info, the pages that I'm classifying are listings for physical spaces that our website rents out for activities, such as meetings. Here's an example of a listing: https://www.peerspace.com/pages/listings/550ddcde2f352d0800fc186b Our goal is to add the proper schema.org tags to the page so that our spaces show up in local searches, such as "meeting space in San Francisco." The problem is that when we add location microdata (addressLocality, addressRegion, etc.) to our current "Product" schema, Google tells us that "Products" can't have a location. However, we aren't quite a "Local Business" either, since we don't publicly share our space's street addresses—only the space's neighborhood/city/state for privacy reasons. As a result, we get an error from Google's Structured Data Tool as a "Local Business" page because "streetAddress" is required for Local Businesses. Should we switch to the Local Business schema anyway, even though we get structured data errors for streetAddress? Or is it better not to include the location information in the microdata so that we don't have errors? Does Google penalize you for incomplete tags? Any input is appreciated!
Local Listings | | stuartstein0 -
No Location option in Incognito Search Settings
I was checking on a client ranking and went to Incognito in Chrome for the search. I went to search settings to set the location and thought I had done something wrong. I closed and went back to search settings and still no location setting. See attached. Interestingly, when I went to my signed in Chrome and set the location and then went to incognito and went to search settings, then location showed up for me. This also begs a question about why Google has this where you must be signed in to set a location in Incognito mode. Thanks for any input you have, Robert G1lS9EK.png cRRlULo.png
Local Listings | | RobertFisher0 -
Concerned about cannibalization for local SEO results. Should we move some of our location pages to a subdomain?
Currently we are providing local SEO recommendations for a well known pharmacy chain. Like most major brands they enjoy multiple organic (not just 3 pack results) listings when people search for local phrases such as "Dallas pharmacy clinics'". The issue is that all these listings are coming from the same domain page. We are seeing multiple listings both branded and non-branded search queries. Our concern is that Google will someday decide to choose one listing as the most authoritative and nix the rest of the local listings which will reduce their first page search engine saturation. To maintain first page saturation we are considering recommending to the client that they move some of their location listings
Local Listings | | RosemaryB
to a subdomain (different IP address) to avoid a Google "clean up". Please note that our client is certainly not using any "doorway" pages but some of these are very scarce on content. They do not have an issue with duplicate content either. By using subdomains could we help maintain our client's first page saturation? Any links to articles would be much appreciated.0 -
Google My Business- Will a large service area dilute local search results?
I am considering adding our actual service area to our Google My Business profile, but I don't want this to dilute our local search results. As it is, we come up in the top 3 or so when searched in our HQ's city and several nearby cities when you search for us in Google Maps (although when I look at the top 10 organic for Google for some reason when you search for these cities + our keywords Google doesn't show any local results). Our actual service area is fairly large, comprising the states of CA & Hawaii & parts of CO, AZ, and UT. I would be adding the service area by zip code rather than radius, as a radius wouldn't make any sense in this case (particularly considering the distance between HI and CA). Is it better to keep our relatively high ranking in local results? Will adding the service area not affect local results negatively? Also, do you know why Google isn't showing me local results when I look for our keywords + our nearby cities? When I look for these keywords in larger cities like LA or San Diego, Google always shows me local results.
Local Listings | | BohmKalish1230 -
Is eLocal a scam or legitimate directory for local SEO?
I just got an email from eLocal with information that is way farther off than any other email I have received from directories I know. I ran a search on them, and it definitely seems fishy. Plus, it's not showing up as a problem in my Moz Local account. However, I don't want an inconsistent listing if this is a legitimate site I should correct. Anyone have experience with them? What should I do? Thanks for the assistance, Ruben
Local Listings | | KempRugeLawGroup0