Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Rankings Dropped After New Backlinks.
-
I have a low-traffic website (under 100 unique visitors per day) and I've encountered a strange issue started yesterday morning. I acquired three back-links, one of these back-links is contextual and the other two are site-wide. The site-wide back-links are from PA 40+ blogs. It looks like the back-links are already indexed by Google.
Despite these new back-links, my rankings across multiple keywords have dropped several positions. I'm new to SEO, but I would assume new back-links would improve my rankings. None of these back-links are low quality links, they are from real established blogs with high domain and page authority values.
Could anyone give me insights into why my rankings may have dropped with new back-links?
-
Hi poke1! If Gaston's replies helped, mind marking one or more as a "Good Answer?" It'll get him some bonus MozPoints, and it's helpful for us.

Otherwise, how can we be of more help?
-
Got it, thank you!
-
The links are new (only 2 or 3 days old) and all of them are DoFollow and all links are from relevant blogs.
In my opinion it's too early to impact that much in rankings.
The site-wide links are branded links (not rich anchor text links), I don't see how branded site-wide links could warrant a penalty.
That's why i've stated that some people believe that it might get you a penalty. It depends. In this case, being branded will cause not harm. You should've said that were branded.
There are many blogs which list their favorite websites on their sidebar, it looks to be common among average bloggers. Should I ask these bloggers to remove the links or should I wait for 2/3 weeks and basically see what happens.
Yeap, let's wait a little longer. And no, in the case that are branded there is harm.
Could it be that Google is just "shuffling" my website around after they noticed new back-links and I am on the downside right now and may rebound? Is this something that happens?
I dont think that this "shuffling" is only related to the backlinks. It may be a reason. There is no garatee that you will remain in the old position, or if you will stay in a different. I'd advise you a little patience. And dont make any major changes so to be able to analyze after.
Best Luck.
GR. -
The links are new (only 2 or 3 days old) and all of them are DoFollow and all links are from relevant blogs.
The site-wide links are branded links (not rich anchor text links), I don't see how branded site-wide links could warrant a penalty.
There are many blogs which list their favorite websites on their sidebar, it looks to be common among average bloggers. Should I ask these bloggers to remove the links or should I wait for 2/3 weeks and basically see what happens.
Could it be that Google is just "shuffling" my website around after they noticed new back-links and I am on the downside right now and may rebound? Is this something that happens?
Thank you for your response.
-
Hi there,
tl;dr; Wait 2 or 3 weeks to make sure that the problem is not caused by the backlinks. I'd worry a lot about those site-wide links.
It's really hard to analyze how much some backlinks have impacted in your SERPs. Even more difficult is to see changes in such short notice. Three things to say here:
- Site-wide links. There are lots of people saying that those asure you to be penalized. My opinion, it depends. You should take special care of your backlink profile It doesn't harm to have some siwte-wide, but it shoudn't be the majority of your links coming from those sources.
- The PA's backlinks. That metric is not thar reliable to ascertain a good/bad impacto in your rankings. There are lots of other analysis to be done. Keep that in mind.
- How did you find out those new backlinks? Dpending on the backlink checker tool, you should check how long have them been there. Also, are them DoFollow?
Remember that rankings may vary for other reasons that yours. It is likely that some of your ranking competitors are gaining strenght or google made some update on the algorithm that is crushing you.
Best of luck.
GR.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Backlinks from The Sun, New Yor Post, etc...
Hello there, Some of my competitors have backlinks from very well-known newspaper websites like New York Post or The Sun. And it is really obvious that their backlinks are paid ones. On these news websites, they don't talk about ghost writing stuff or "partnership" for backlinks. They only write about banner advertising. So I was wondering how they can get a backlink from them.
Link Building | | Veptune
Do some writers sell those backlinks somewhere else, under the table? Are they in contact with SEO agencies who paid them and if this is the case, does their "manager" know it? or does the company directly have partnerships with SEO agencies? Basically, how to get a backlink from the NY Post or The Sun ? Thanks0 -
Backlinks from the Same Domain (But Different Pages)
Wayyy back when (in the days of yore) Mr Cutts spelled out in a video that page rank is distributed equally between the external links on the page. If there are two links on a page, each gets passed 50% of the available page rank etc. (Perhaps an oversimplification but bear with me). As a result of this, the company I worked for at the time (this was the dark ages when sidebar homepage links were in vogue) decreed that we would only ever approach a site about a link for a client once, as additional links had little extra SEO Value. Now you could argue that if there are 5 external links, each acquiring 20% of the power, and your site has 2 of those, you are getting 40% of the power, but lets forget the basic math for a minute. I have scoured the web and Mr Cutts' videos and I cannot find the answer to my question: If my site (Site A) has a backlink from SiteB Page 1, and a backlink from SiteB page 2 - does this count as two separate links in the eyes of Google? If the SAME site links out to my site, linking to different pages in different posts, does this give me more SEO benefit? Thanks for your time!
Link Building | | Turkey0 -
Backlinks From Press Releases - Should I Disavow Them?
About 2 months ago, I published a press release through PRWEB with a link back to my website of course. Now it must have been one of those morning where the coffee wasn't strong enough as my website already has a Penguin penalty I'm trying to get lifted. The intent wasn't to spam the web but rather to gain some traction in the business hosting world. Like I've said, the coffee must've been too weak that morning as it didn't even cross my mind to see if I could "nofollow" the links in the press release. I just hit the submit button... As I'm in the process of submitting a disavow links request to Google, I'm wondering if I should include the URLs to copies of those press releases? I mean, there's no way I can find all those links as it was submitted not long ago. Google and link tools will keep discovering other copies of the PR for months to come probably.
Link Building | | sbrault740 -
Why do we need proxy to so Backlinks?
Does Google knows the IP addresses that the backlinks are created from? if i create 200 backlinks for my site without proxies will google ban my site because it will look like i a the one who create all the backlinks? May i ask how many proxies do you guys need to create around 200 backlinks per day? If i already use the proxies today Can i use the same set of proxies to create backlinks tomorrow? THanks
Link Building | | locoto00071 -
How does Google treat multiple backlinks on the same page?
Hello mozCrew Just a quick yay or nay. We have an embeddable code on our site for customers who want to post our link on their website listed here: http://www.accupos.com/etc/embed-code-restaurants.php But in our link, there are actually 2 separate links, one branding link that says the name of our company, AccuPOS, and another link which targets a specific target keyword "Restaurant POS Software". My question is, does Google only give credit for the branding link, since it is listed FIRST? Or will we get double credit? Is this a good or bad practice, and what would you recommend? Thank you! Derek Moore
Link Building | | DerekM880 -
What is the best pinging service for my backlinks?
I am looking for a good pinging service that indexes my backlinks fast. After doing some research I found linklicious, backlinksindexer and pingfarm among others. My quesiton: do those services still work and if yes, which one is the best one out there at the moment. Thanks for the help.
Link Building | | Romaine0 -
Frustrated with spammy backlinks from competitors
I've only been doing SEO for my company for the last month and I've made some headway but what is really frustrating me right now is a couple of competitors that have OBVIOUS spammy links ranking in the number 1,2,3 stops all over the board for the keywords i'm going for. One competitor in particular has anchor text links EVERYWHERE that make absolutely no sense...junk like... "I have never been more saddened by anything in my life than when my grandfather got cancer. I told my uncle he needed to buy some auto insurance. I really like pork." I mean, these links are the pages with the most page authority and page rank out of all of the ones they have...and I'd venture to say that almost all of their backlinks are like this...well, half of them are just random links with good anchor text on the sidebar of a bazillion spam websites (diapers, toys, fake blogs, etc.)...while i have about 3k links and most of my top competitors have about 5k links...these guys have over 33k. Worse yet, when I look at something like Alexa rank, they have pretty high overall traffic rank but it shows traffic rank in MX (mexico) instead of the US...these guys only sell in the US! I mean, they're black hat if I've ever seen such a thing and they rank superbly on all keywords. What can I do to compete with this junk?
Link Building | | jgower0 -
How important are edu and gov backlinks?
I have heard that edu and gov backlinks are important but how so in a niche area like mine - real estate? Perhaps I am missing the point but I do not see how either type of site would ever backlink to a commercial real estate entity. If these are that important in theory, are they obtainable in practice?
Link Building | | casper4340