Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How to Find Competitor PPC Keywords ?
-
Can anyone suggest best way to find all PPC keywords of a competitor. Any tool recommendation ?
-
I'm using semrush so I would also suggest you to go for semrush.
thanks
-
Hi Mahendra,
Semrush is good and has a very easily useable interface. My only critics would be that it focusses maily obn competition and my believe is that you should focus on your self and in distinguishing from the others. What would you do with the information if you know exactly on which keywords somebody has PPC on? Use them aswell?
Good luck!
Tymen
-
Which one is the best and why?
-
Hi Mahendra,
When it comes to seeing which keywords and ads your competitors are using, you can use tools like SpyFu, SEMrush, or iSpionage.
hope this helps.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to know competitors keywords for adwords
I want to run google campaign for adwords and I want to target keywords that my competitor is ranking for. How can I know what are the keywords that are helping my competitors the most. Is there some way so that I can know what my competitor is bidding for those keywords. I heard it also depends on the landing page quality. Please suggest the best strategy to run adwords at lower cost and yet perform well. I am willing to run campaign for this website . It is basically meant to connect manufacturers representatives and independent sales reps to businesses. Any suggestions are welcome.
Paid Search Marketing | | HelloWorld20200 -
Talking about competitors on your own website to improve quality score
Hi Mozzers, I'm seeing more and more companies improving their quality score by including information about their competitors on their website, when driving traffic from competitor brand terms. For example, for 'Yahoo Mail' related terms, Zoho drive traffic via an ad to this page: https://www.zoho.com/mail/yahoo-mail-alternative.html I'm planning a new campaign targeting competitor keywords and wondered what people think about this approach, and the legalities around talking about and comparing yourself to competitors on your own website?
Paid Search Marketing | | Zoope0 -
PPC sessions being counted as organic in GA
I am coming across a very frustrating phenomenon in one of my PPC campaign reporting. In short: I believe that GA is counting some of my PPC sessions as organic (not provided). Has anybody come across this before? I believe they are being counted as organic because of the following: the website is brand new and does not rank for anything but their branded terms the few keywords showing up in GA are the terms we target our PPC towards the amount of sessions of Paid Search (in channels) and AdWords sessions don't match up (The number of actual PPC clicks is substantially higher than the Paid Search sessions) PPC clicks and sessions don't even match up in the AdWords part of GA GWT shows 0% CTR for any non branded terms Tell me I am crazy, but I really don't think I am. I just don't have the hard evidence to back it up. Any help is greatly appreciated.
Paid Search Marketing | | Rebecca.Holloway0 -
Adwords negative keywords / keyword lists conflicting?
Does any of you had any experience on large 5k+ shared negative keyword lists impacting normal campaign negative keywords in Adwords even if they are not selected on these campaigns? And a second question; does anyone know how selected negative keyword lists can be removed from a campaign? I seem to be able to add them but not to remove them... Cheers!
Paid Search Marketing | | hellemans0 -
How do I find AdWords campaign and adgroup ID numbers?
Is the only way to get them through the AdWords API? If so, how do I do that?
Paid Search Marketing | | Ericc220 -
Multiple keyword match types - same ad group, or separate ad groups?
Hi guys, Looking at an account that has historically used broad matching, and i'd now like to take some of the better performing keywords and duplicate as phrase and/or exact match to increase the quality of traffic to the landing pages. I know I can add red shoes, "red shoes" and [red shoes] to the same ad group, however I've also read that people are creating separate groups for each match type. Other than easy of management (same group), or more granular targeting of ads (separate groups), should I go with either approach, or a blend of the two? My key objective in this restructure is to drop the currently high bounce rate on the landing pages by improving the relevance of the incoming traffic. Cheers, Jez
Paid Search Marketing | | jez0000 -
Keyword Domains for PPC
I have a client who wants to buy a lot of long domains with keywords in them, for example, thesandiegopetstore.com (this is fictional) and then set up a PPC landing page for each. They think that when someone types in "san diego pet store" that their domain will be listed high and then they will get a lot of traffic. My concern is that they will own a lot of domains for their company and I thought Google is getting pretty adamant about companies not having a lot of domains, and I thought that keyword domains are not as effective as they used to be -- that branding is more important now. Also, I think the domains they've picked target very competitive keywords and that perhaps they will get a lot unqualified traffic and will still have to pay for the clicks. What do you think? What is the best way to set up PPC landing pages?
Paid Search Marketing | | klkirby0 -
SEO for PPC landing pages
After completing several months of on-page SEO for my site (one keyphrase per URL) and getting an "A" from SEOmoz on each page, now I'm venturing into PPC AdWords for the first time. From what I've read you pretty much want one landing page per keyword/ad. So if I want to target 100 PPC keywords I need 100 landing pages. And each landing page needs to be SEO'd as if you were doing it for organic search purposes so that your ad has a chance at a high Quality Score (8 to 10). I realize that an ad's QS is 2/3rds driven by its CTR but in the beginning when the ad is new the initial QS assigned seems to be driven more by landing page relevancy and some historical attributes of the AdWords account in which the ad or Campaign is located. My question is: What, if anything, do you do different on a page designed to be a PPC landing page as compared to a regular page you would SEO for organic search benefits? Also, should you do any of the off-page things (external links with relevant anchor text) for PPC landing pages? I'm envisioning landing pages that only exist to receive PPC ad clicks and that will not be linked to from my site directly. Each landing page talks a bit about the keyword the user was searching on and then directs them to the most relevant page(s) within my site. Maybe that's flawed? Thanks for any tips...
Paid Search Marketing | | scanlin0