Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Moving from a subdomain to subfolder
-
Hello,
I am currently working on a site that is leveraging multiple subdomains. I wanted to see if it suggested to migrate them into subfolders. One of the subdomains is a .shop and the other is location specific.
Thanks,
T
-
Hi There,
- Sub-domains are treated as a separate entity now, and they don't add to SEO value of the main domain.
- Any links within the subdomain to the main domain are treated as external links.
- Since links are coming from an external domain but the same IP, this may be treated a low-quality backlink for the main domain, though people are divided over this but it can neutral to negative impact instead of being positive. As search engines would consider this as unnatural linking.
- Sub-Folders are treated as part of the domain and pass all the SEO value when connecting internally.
Here is a response from Rand Fishkin to a similar question
Subfolders are the way to go, but they're hard to do for a lot of organizations. Many CMS' (like Hubspot) make it quite challenging to host a Wordpress installation on a subfolder, but subdomains are pretty easy. Hence, when choosing where to host a blog or a separate content section, many folks go with the easier route rather than the one that requires a lot of technical effort and webdev/engineering time.
However, that doesn't mean that they're not losing out - I'd wager that all of those companies would see a bump if they moved their blogs to a subfolder of the same domain. We see this in example after example when sites invest in it, and you can see plenty of folks discussing their own experiences in the comments of the Moz post you linked to.
I hope this helps, feel free to ask further questions and respond to answer.
Regards,
Vijay
-
Normally I would advocate moving whatever possible to a subfolder, but I'm a bit confused by the .shop. Did you mean shop.mywebsite.com?
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Impact of Medium blog hosted on my subdomain
I am using the Medium blogging platform to blog, but it is pointed to my site and appears at blog.mysite.com. Since the content is hosted on Medium and pointed to my subdomain via an A Record / CNAME / etc... 1. Will my domain get credit for backlinks to the blog content? 2. If Medium changes in the future and no longer points to my subdomain, will I lose all of the backlinks I've built up?
Technical SEO | | davidevans_seo0 -
Migrating to new subdomain with new site and new content.
Our marketing department has decided that a new site with new content is needed to launch new products and support our existing ones. We cannot use the same subdomain(www = old subdomain and ww1 = new subdomain)as there is a technically clash between the windows server currently used, and the lamp stack required to run the new wordpress based CMS and site. We also have an aging piece of SAAS software on the www domain which is makes moving it to it's own subdomain far too risky. 301's have been floated as a way of managing the transition. I'm not too keen on that idea due to the double effect of new subdomain and content, and the SEO impact it might have. I've suggested uploading the new site to the new subdomain while leaving the old site in place. Then gradually migrating sections over before turning parts of the old site off and using a 301 at that point to finalise the move. The old site would inform user's there is a new version and it would then convert them to the new site(along with a cookie to auto redirect them in future.) while still leaving the old content in place for existing search traffic, bookmarks and visitors via static URLs. Before turning off sections on the old site we would create rel canonicals to redirect to the new pages based on a a mapped set of URLs(this in itself concerns me as the rel canonical is essentially linking to different content). Would be grateful for any advice on whether this strategy is flawed or whether another strategy might be more suitable?
Technical SEO | | Rezza0 -
Is there any benefit in using a subdomain redirected to a single page?
For example if we have a domain www.bobshardware.com.au and we setup a subdomain sydneysupplies.bobshardware.com.au and then brisbanescrewdrivers.bobshardware.com.au and used those in ad campaigns. Each subdomain being redirected back to a single page such as bobshardware.com.au/brisbane-screw-drivers etc. Is there a benefit ? Cheers
Technical SEO | | techdesign0 -
Http to https - is a '302 object moved' redirect losing me link juice?
Hi guys, I'm looking at a new site that's completely under https - when I look at the http variant it redirects to the https site with "302 object moved" within the code. I got this by loading the http and https variants into webmaster tools as separate sites, and then doing a 'fetch as google' across both. There is some traffic coming through the http option, and as people start linking to the new site I'm worried they'll link to the http variant, and the 302 redirect to the https site losing me ranking juice from that link. Is this a correct scenario, and if so, should I prioritise moving the 302 to a 301? Cheers, Jez
Technical SEO | | jez0000 -
Correct linking to the /index of a site and subfolders: what's the best practice? link to: domain.com/ or domain.com/index.html ?
Dear all, starting with my .htaccess file: RewriteEngine On
Technical SEO | | inlinear
RewriteCond %{HTTP_HOST} ^www.inlinear.com$ [NC]
RewriteRule ^(.*)$ http://inlinear.com/$1 [R=301,L] RewriteCond %{THE_REQUEST} ^./index.html
RewriteRule ^(.)index.html$ http://inlinear.com/ [R=301,L] 1. I redirect all URL-requests with www. to the non www-version...
2. all requests with "index.html" will be redirected to "domain.com/" My questions are: A) When linking from a page to my frontpage (home) the best practice is?: "http://domain.com/" the best and NOT: "http://domain.com/index.php" B) When linking to the index of a subfolder "http://domain.com/products/index.php" I should link also to: "http://domain.com/products/" and not put also the index.php..., right? C) When I define the canonical ULR, should I also define it just: "http://domain.com/products/" or in this case I should link to the definite file: "http://domain.com/products**/index.php**" Is A) B) the best practice? and C) ? Thanks for all replies! 🙂
Holger0 -
Best Way To Clean Up Unruly SubDomain?
Hi, I have several subdomains that present no real SEO value, but are being indexed. They don't earn any backlinks either. What's the best way of cleaning them up? I was thinking the following: 1. Verify them all in Webmaster Tools. 2. Remove all URLs from the index via the Removal Tool in WMT 3. Add site-wide no-index, follow directive. Also, to remove the URLs in WMT, you usually have to block the URLs via /robots.txt. If I'd like to keep Google crawling through the subdomains and remove their URLs, is there a way to do so?
Technical SEO | | RocketZando0 -
Exact match subdomains
Hi, I have seen significant SEO benefits from owning exact match domains and was wondering whether exact match subdomains hold the same (or some) of these benefits? eg. halloweencostumes.co.uk vs. halloween [dot] costumes.co.uk Many thanks.
Technical SEO | | martyc0 -
Subdomain and Domain Rankings
I have read here that domain names with keywords might add a boost to your search rank For instance using a completely inane example monkey-fights.com might get a boost compared to mfl.com (monkey fighting league) when searching for "monkey fights" There seems to be a hot debate as to how much bonus the first domain might get over the second, but leaving that aside for the moment. Question 1. Would monkey-fights.mfl.com get the same kind of bonus as a root domain bonus? Question 2. If the answer to 1 above was yes would a 301 redirect from the suddomain URL to root domain URL retain that bonus I was just thinking on how hard it is to get root domains these days that are not either being squatted on etc. and if this might be a way to get the same bonus, or maybe subdomains are less bonus prone and so it would be a waste of time Thanks
Technical SEO | | bThere0