MOZ Versus HUBSPOT??? If We Discontinue MOZ Subscription and Get HUBSPOT, Anything Lost?

[Kingalan1]

How does Hubspot compare with MOZ? Doe it provide similar features or is the functionality very different?

Is Hubspot complementary to MOZ or could it be used as a substitute? If we stopped our MOZ subscription and subscribed to Hubspot would we lose anything?

Thanks, Alan

[TimHolmes]

Like Chris has alluded to, they are very different tools, Hubspot from what I know and have played with is a CRM solution aimed more at the sales cycle and used to help you develop a single customer view and enable automated interactions, yes it include some metrics but mostly sales related from what I've seen.

Moz on the other hand Is more for your SEO development and provides metrics on how your site performs and develops.

if funds allow, I would also look to have both tools as part of my armoury... Hubspot for the wider marketing automations, journeys and sales and Moz for your sites development to help support your CRM marketing.

[ChrisAshton]

I've only ever seen the demos for Hubspot but from what I've seen, they're very different tools - both excellent at what they do, but very different.

MozPro gives you access to a bunch of metrics and research tools predominantly for SEO decision making while Hubspot is essentially an advanced CRM; a way to track sales metrics and guide leads through the conversion funnel.

Granted, they do track some on-site metrics and provide some very helpful info there as well but it's still quite different to the Moz suite.

If we decide to go with HubSpot next year, it'll be as well as Moz Pro.