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After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Do Meta Keywords matter?
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I am a firm believer in the fundamentals of SEO but is there any data to support its impact positively or negatively towards a sites rank?
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I would argue that Amazon.com is probably one of the best sites on the web for SEO and they use Meta Keywords on every page. I have used them on our sites and seen no negative impacts either.
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Hi Brandon Pagan,
Yes, the Meta Keywords tag is ignored by Google. If you do list them it might have a negative impact. Not for the search engines but it might actually tip off your competitors to what your SEO strategy is, so that is a big negative. It is best to not even list it in your head section anymore.
Regards,
Kevin
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Hi Brandon! Google announced in 2009 that they no longer use the keywords meta tag in search rankings.
They also don't use the meta description to rank websites, however please know that a more helpful meta description can increase click through rates, which can positively impact your ranking.
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