• BBgmoro

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Turn SEO data into actionable content briefs

          Turn SEO data into actionable content briefs

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          Let your business shine with Listings AI

          Let your business shine with Listings AI

          Get found
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Access 20 years of data with flexible pricing
          Moz API

          Access 20 years of data with flexible pricing

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. SEO Tactics
        3. Intermediate & Advanced SEO
        4. Should I Add Location to ALL of My Client's URLs?

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        Should I Add Location to ALL of My Client's URLs?

        Intermediate & Advanced SEO
        2
        8
        1193
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • pdrama231
          pdrama231 last edited by

          Hi Mozzers,

          My first Moz post! Yay! I'm excited to join the squad 🙂

          My client is a full service entertainment company serving the Washington DC Metro area (DC, MD & VA) and offers a host of services for those wishing to throw events/parties. Think DJs for weddings, cool photo booths, ballroom lighting etc.

          I'm wondering what the right URL structure should be. I've noticed that some of our competitors do put DC area keywords in their URLs, but with the moves of SERPs to focus a lot more on quality over keyword density, I'm wondering if we should focus on location based keywords in traditional areas on page (e.g. title tags, headers, metas, content etc) instead of having keywords in the URLs alongside the traditional areas I just mentioned. So, on every product related page should we do something like:

          example.com/weddings/planners-washington-dc-md-va
          example.com/weddings/djs-washington-dc-md-va
          example.com/weddings/ballroom-lighting-washington-dc-md-va

          OR

          example.com/weddings/planners
          example.com/weddings/djs
          example.com/weddings/ballroom-lighting

          In both cases, we'd put the necessary location based keywords in the proper places on-page. If we follow the location-in-URL tactic, we'd use DC area terms in all subsequent product page URLs as well. Essentially, every page outside of the home page would have a location in it.

          Thoughts?

          Thank you!!

          1 Reply Last reply Reply Quote 0
          • Ria_
            Ria_ @pdrama231 last edited by

            No website in particular that springs to mind, I'm afraid. But it's not uncommon practice, and I'm sure you'll find plenty within your industry from a little competitor research.

            Good luck!

            1 Reply Last reply Reply Quote 0
            • pdrama231
              pdrama231 last edited by

              This is great stuff. Thank you! Would you happen to have an example of a site that does this well? I think you're spot on in your suggestions and would love to see it in practice.

              Ria_ 1 Reply Last reply Reply Quote 0
              • Ria_
                Ria_ @pdrama231 last edited by

                (I had posted my response, but Moz didn't fancy saving it for some reason and it's just gone. So I'll try and remember what I typed and repost it...)

                I wouldn't dilute the site authority by using subdomains for your locations.

                As a user, I would recommend your main site navigation lists the different event types (weddings, parties, corporate, etc) and branch your locations from there.

                e.g.

                • Weddings - /weddings/ (Weddings)

                • Miami - /weddings/miami/ (Weddings in Miami)

                • Planners - /weddings/miami/planners/ (Wedding Planners in Miami)

                • DJs - /weddings/miami/djs/ (Wedding DJs in Miami)

                • Ballroom Lighting - /weddings/miami/ballroom-lighting/ (Ballroom Lighting for Weddings in Miami)

                That structure seems the most logical to me, but you should do your own research to back this up. Conduct thorough keyword research for each service in each location and structure your landing page content accordingly. For example, main category pages broadly targeting root keyword, but display "cards" or sections that link to each location without optimising those main category pages for the locations - save this for the location-based landing pages. So this sub-navigation is in the body, rather than in the main navigation, for user-friendliness.

                I think with something like events, you don't want to shove the locations in the user's face first thing. Let them see what you offer (the different event types), then delve down into the locations, and the specific services within those locations.

                People are free to disagree with me, and I welcome critique on these thoughts. I do think with SEO, it gets to a point after "best practices" that it comes down to more of personal preferences.

                1 Reply Last reply Reply Quote 0
                • pdrama231
                  pdrama231 last edited by

                  Excellent advice Ria. I'll likely give that advice to the client.

                  Another question that brewed from this: how then should main navigation be handled as we expand? obviously we can't have D.C. centric keywords in the main navigation as the business expands. I think we could create unique content and landing pages for each individual service and location, but how would that be incorporate into the overall user flow and URL structure?

                  Would it be more of a sitemap play? If someone goes to www.example.com, should they be given an option to choose their location then be routed to that specific city's subdomain and yhenbrowse from there?

                  I guess my main question is, how exactly should we structure the site navigation for users from multiple cities to both please UX and the big G?

                  Thank you!

                  Ria_ 1 Reply Last reply Reply Quote 0
                  • Ria_
                    Ria_ @pdrama231 last edited by

                    For a handful of different locations, it's quite common to structure them as different subdirectories, as you said. site.com/weddings/miami/planners or /miami/weddings/planners - whichever makes the most sense for your customer base and how you're targeting the content.

                    Just ensure that these are not considered doorway pages or appear to be too templated. Make each landing page for each location unique, and tailored specifically to your customers in each location. If you have nothing unique to say, then you don't need separate pages. It would be best to target the different locations on the same landing pages. But you being the expert in the industry, I can imagine it'll be easy enough to cater toward each audience specifically. Especially when you're not dealing with tens if not hundreds or thousands of different towns.

                    If you are certain on expanding to different cities soon, then it might be best to begin the URL structuring with /washington-dc/ subdirectory somewhere, so you don't have to change this later.

                    1 Reply Last reply Reply Quote 1
                    • pdrama231
                      pdrama231 last edited by

                      Thank you, Ria. That's very helpful.

                      Im curious, when the business expands to different cities in the coming months (for example, Miami and Chicago are being considered, not yet finalized), then in that case I would assume we need to have location in the URL path for the sake of designation and differentiation. This may be a sub folder in and of itself though. Thoughts?

                      Ria_ 1 Reply Last reply Reply Quote 0
                      • Ria_
                        Ria_ last edited by

                        I'd avoid adding the location in the URL if you only work with those services for a single location. It looks messy to the user, and can look spammy to Google. And it would save you from having to change the URL and set up redirects, if you need to remove the location keywords from the URL at a later date in order to please the Big G. Optimising for location within the content, title and meta can be easily tweaked with time. Tweaking URLs can be a lot messier.

                        1 Reply Last reply Reply Quote 2
                        • 1 / 1
                        • First post
                          Last post

                        Browse Questions

                        Explore more categories

                        • Moz Tools

                          Chat with the community about the Moz tools.

                        • SEO Tactics

                          Discuss the SEO process with fellow marketers

                        • Community

                          Discuss industry events, jobs, and news!

                        • Digital Marketing

                          Chat about tactics outside of SEO

                        • Research & Trends

                          Dive into research and trends in the search industry.

                        • Support

                          Connect on product support and feature requests.

                        • See all categories

                        Related Questions

                        • Luke_Proctor

                          Should you 'noindex' Checkout Pages?

                          Today I was reviewing my Moz analytics and suddenly noticed 1,000 issues with pages without a meta description. I reviewed the list and learned it is 1,000 checkout pages. That's because my website has thousands of agency pages from which you can buy a product, and it reflects that difference on each version of the checkout. So, I was thinking about no-indexing (but continuing to 'follow') these checkout pages, but wondering if it has any knock-on effects I may be unaware of? Any assistance is much appreciated. Luke

                          Intermediate & Advanced SEO | | Luke_Proctor
                          0
                        • BHeffernan

                          Can subdomains hurt your primary domain's SEO?

                          Our primary website https://domain.com has a subdomain https://subDomain.domain.com and on that subdomain we have a jive-hosted community, with a few links to and fro. In GA they are set up as different properties but there are many SEO issues in the jive-hosted site, in which many different people can create content, delete content, comment, etc. There are issues related to how jive structures content, broken links, etc. My question is this: Aside from the SEO issues with the subdomain, can the performance of that subdomain negatively impact the SEO performance and rank of the primary domain? I've heard and read conflicting reports about this and it would be nice to hear from the MOZ community about options to resolve such issues if they exist. Thanks.

                          Intermediate & Advanced SEO | | BHeffernan
                          1
                        • SS.Digital

                          Forwarded vanity domains, suddenly resolving to 404 with appended URL's ending in random 5 characters

                          We have several vanity domains that forward to various pages on our primary domain.
                          e.g. www.vanity.com (301)--> www.mydomain.com/sub-page (200) These forwards have been in place for months or even years and have worked fine.  As of yesterday, we have seen the following problem.  We have made no changes in the forwarding settings. Now, inconsistently, they sometimes resolve and sometimes they do not.  When we load the vanity URL with Chrome Dev Tools (Network Pane) open, it shows the following redirect chains, where xxxxx represents a random 5 character string of lower and upper case letters.  (e.g. VGuTD) EXAMPLE:
                          www.vanity.com                                  (302, Found) -->
                          www.vanity.com/xxxxx                        (302, Found) -->
                          www.vanity.com/xxxxx                        (302, Found) -->
                          www.vanity.com/xxxxx/xxxxx               (302, Found) -->
                          www.mydomain.com/sub-page/xxxxx (404, Not Found) This is just one example, the amount of redirects, vary wildly.  Sometimes there is only 1 redirect, sometimes there are as many as 5. Sometimes the request will ultimately resolve on the correct mydomain.com/sub-page, but usually it does not (as in the example above). We have cross-checked across every browser, device, private/non-private, cookies cleared, on and off of our network etc...   This leads us to believe that it is not at the device or host level. Our Registrar is Godaddy.  They have not encountered this issue before, and have no idea what this 5 character string is from.  I tend to believe them because per our analytics, we have determined that this problem only started yesterday. Our primary question is, has anybody else encountered this problem either in the last couple days, or at any time in the past?  We have come up with a solution that works to alleviate the problem, but to implement it across hundreds of vanity domains will take us an inordinate amount of time.  Really hoping to fix the cause of the problem instead of just treating the symptom.

                          Intermediate & Advanced SEO | | SS.Digital
                          0
                        • fablau

                          What's the best way to noindex pages but still keep backlinks equity?

                          Hello everyone, Maybe it is a stupid question, but I ask to the experts... What's the best way to noindex pages but still keep backlinks equity from those noindexed pages? For example, let's say I have many pages that look similar to a "main" page which I solely want to appear on Google, so I want to noindex all pages with the exception of that "main" page... but, what if I also want to transfer any possible link equity present on the noindexed pages to the main page? The only solution I have thought is to add a canonical tag pointing to the main page on those noindexed pages... but will that work or cause wreak havoc in some way?

                          Intermediate & Advanced SEO | | fablau
                          3
                        • Brett-S

                          Ranking 1st for a keyword - but when 's' is added to the end we are ranking on the second page

                          Hi everyone - hope you are well. I can't get my head around why we are ranking 1st for a specific keyword, but then when 's' is added to the end of the keyword - we are ranking on the second page. What could be the cause of this? I thought that Google would class both of the keywords the same, in this case, let's say the keyword was 'button'. We would be ranking 1st for 'button', but 'buttons' we are ranking on the second page. Any ideas? - I appreciate every comment.

                          Intermediate & Advanced SEO | | Brett-S
                          0
                        • McTaggart

                          Why is /home used in this company's home URL?

                          Just working with a company that has chosen a home URL with /home latched on - very strange indeed - has anybody else comes across this kind of homepage URL "decision" in the past? I can't see why on earth anybody would do this! Perhaps simply a logic-defying decision?

                          Intermediate & Advanced SEO | | McTaggart
                          0
                        • howlusa

                          A few questions on Google's Structured Data Markup Helper...

                          I'm trying to go through my site and add microdata with the help of Google's Structured Data Markup Helper. I have a few questions that I have not been able to find an answer for. Here is the URL I am referring to: http://www.howlatthemoon.com/locations/location-chicago My company is a bar/club, with only 4 out of 13 locations serving food. Would you mark this up as a local business or a restaurant? It asks for "URL" above the ratings. Is this supposed to be the URL that ratings are on like Yelp or something? Or is it the URL for the page? Either way, neither of those URLs are on the page so I can't select them. If it is for Yelp should I link to it? How do I add reviews? Do they have to be on the page? If I make a group of days for Day of the Week for Opening hours, such as Mon-Thu, will that work out? I have events on this page. However, when I tried to do the markup for just the event it told me to use  itemscope itemtype="http://schema.org/Event" on the body tag of the page. That is just a small part of the page, I'm not sure why I would put the event tag on the whole body? Any other tips would be much appreciated. Thanks!

                          Intermediate & Advanced SEO | | howlusa
                          0
                        • JamesO

                          To subnav or NOT to subnav... that's my question.... :)

                          We are working on a new website that is golf related and wondering about whether or not we should set up a subnavigation dropdown menu from the main menu. For example: GOLF PACKAGES
                            >> 2 Round Packages
                            >> 3 Round Packages
                            >> 4 Round Packages
                            >> 5 Round Packages GOLF COURSES
                            >> North End Courses
                            >> Central Courses
                            >> South End Courses This would actually be very beneficial to our users from a usability standpoint, BUT what about from an SEO standpoint? Is diverting all the link juice to these inner pages from the main site navigation harmful?  Should we just create a page for GOLF PACKAGES and break it down on that page?

                          Intermediate & Advanced SEO | | JamesO
                          0

                        Get started with Moz Pro!

                        Unlock the power of advanced SEO tools and data-driven insights.

                        Start my free trial
                        Products
                        • Moz Pro
                        • Moz Local
                        • Moz API
                        • Moz Data
                        • STAT
                        • Product Updates
                        Moz Solutions
                        • SMB Solutions
                        • Agency Solutions
                        • Enterprise Solutions
                        • Digital Marketers
                        Free SEO Tools
                        • Domain Authority Checker
                        • Link Explorer
                        • Keyword Explorer
                        • Competitive Research
                        • Brand Authority Checker
                        • Local Citation Checker
                        • MozBar Extension
                        • MozCast
                        Resources
                        • Blog
                        • SEO Learning Center
                        • Help Hub
                        • Beginner's Guide to SEO
                        • How-to Guides
                        • Moz Academy
                        • API Docs
                        About Moz
                        • About
                        • Team
                        • Careers
                        • Contact
                        Why Moz
                        • Case Studies
                        • Testimonials
                        Get Involved
                        • Become an Affiliate
                        • MozCon
                        • Webinars
                        • Practical Marketer Series
                        • MozPod
                        Connect with us

                        Contact the Help team

                        Join our newsletter
                        Moz logo
                        © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                        • Accessibility
                        • Terms of Use
                        • Privacy

                        Looks like your connection to Moz was lost, please wait while we try to reconnect.