If I use schema markup for my google reviews, would it be smart to have Google review's on my home page?

[MissThumann]

Hello, Moz's

I'm thinking about added scheme markup to show my google reviews. I have a 4.8 rating and 25 reviews.

I'm thinking about added scheme markup to show my google reviews. I have a 4.8 rating and 25 reviews.

My first question is: when people see that and then visit my site, would it be good to have the Google reviews on the home page?

My second questions is: Is there any reason why I wouldn't want to add this to my site? None of my competition has done this, so I'm a little apprehensive?

Thanks in advance

[JV-William]

Hi BlueCorona, How you doin? I would like to ask you a question, I am wondering if I can integrate my google ratings to my homepage using schema scripts. That being said, my plan is to include the numerical ratings through AggregateRating and hopefully be displayed on Google's SERP when someone searches for my website.

Since you mentioned that we can feature the said overall ratings. What would that link be? Should the link be visible on the Homepage itself? Example: "See all reviews" (This will be the anchor text pointing to our google profile placed somewhere in our homepage). *** OR *** Should the link be included on the schema script only. Let's say it will be included on the RelatedLink or SameAs property.

Looking forward for your insights. Thank you and have a nice day!

[BlueprintMarketing]

What Miriam_ Is saying is 100% correct. Thank you for updating me, Miriam!_

I would recommend utilizing a system of getting your own testimonials/reviews reputation stacker is a great one so is white spark I have provided some URLs below you are paid services that allow you to cultivate your own unique testimonials which you can then use schema on however like it is stated below and Marion said you cannot use schema on reviews that are from websites other and yours. Meaning they had to show up there first.

• https://reputationstacker.com/ (great tool)
• https://whitespark.ca/reputation-builder/
• https://whitespark.ca/review-handout-generator/
• https://whitespark.ca/google-review-link-generator/

"The big change here is that when you include third-party syndicated reviews that are not “directly produced by your site,” you should not mark up those reviews with schema. Only “directly produced by your site, not reviews from third-party sites or syndicated reviews” should be marked up, according to these guidelines".

https://developers.google.com/search/docs/data-types/reviews#local-business-reviews

All the best,

Tom

[BlueCorona]

If you do decide to add schematic markup to your website for reviews, ensure you are following the guidelines. These were recently updated and you want ep avoid being penalized for featuring third party reviews incorrectly on your website.

Instead of featuring the reviews themselves, you could features your overall google rating. But if you do this, we recommend making sure you include a link to your Google profile to verify that the rating is correct.

Let me know if you have any questions about implementing the schem correctly!

[MiriamEllis]

Hi There!

No, this would not be a recommended practice to markup your third-party reviews with Scheme. Google recently updated their guidelines specifically regarding this. For more on this, see: http://searchengineland.com/google-updates-local-reviews-schema-guidelines-257745

[MissThumann]

Ok, that looks complicated, but thank you so much!!

I'll try and figure it all out, although I have a company doing it for me, I still like to know what they're doing.

[BlueprintMarketing]

The only reason I can think of why you would not want to is if you're in some sort of industry where it is not relevant but those are hard to think of. As far as putting schema on your reviews I strongly recommend it below are two generators of micro data and one of JSON-LD schema use one you like.

• https://webcode.tools/json-ld-generator/review
• https://webcode.tools/microdata-generator/review
• http://tools.seochat.com/tools/review-schema-generator/
• another generator for basic schema https://hallanalysis.com/json-ld-generator/
• and if you use WordPress https://wordpress.org/plugins/schema-app-structured-data-for-schemaorg/

** This is a great article on how to get the stars where your or .8 to show up underneath the snippet the Google SERPS**

https://whitespark.ca/blog/how-to-use-aggregate-review-schema-to-get-stars-in-the-serps/

here is an example of code you could use

All the best,

Tom