Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Page title optimisation - Does suffix keywords matters?
-
Hi Moz community,
We can see in many of the page titles; "brand & keyword" go after every topic like..... "best tiles for kitchen | vertigo tiles". Do Google count this suffix as any other word in page title or give low preference just because it has been repeated across every single page? What if the "keyword" is repeated with topic and brand name as well. I mean which one of the below 2 page titles gonna workout better in correlation with keyword and website authority ?
best tiles for kitchen | vertigo tiles
best tiles for kitchen | vertigo
Thanks
-
Hi Patrick,
Thanks for the answer. That's where we are confused. We been giving the suffix as "brand & primary keyword" like how most of the websites do. Example is "Page topic xxxx | vertigo tiles" where "vertigo" is brand and "tiles" is our primary keyword to rank for. While choosing the same suffix for all pages, "primary keyword" is at the end of every page title. I think how it will work if we bring "primary keyword" along with topic and give just "brand name" and suffix. Like.... "black colour tiles | vertigo". I wonder which suffix will make more impact at Google.
General public search with our "brand name" and only 10% search with our "brand name and primary keyword". So do we need to change the suffix to just "brand name"? Will it helps?
-
Hi there
Whatever the general public knows you by, use that as your brand. Reason being - it's brand repetition and more than likely what users will search you by if doing a branded search.
Whatever keyword you use, make sure that the keyword appears naturally and organically throughout your content. Do not stuff keywords just so you can rank for that keyword. Search engines (and users) pick up on this very easily, so any keywords or phrases you use, make sure they are relevant to the content you have on the page. Otherwise, you're doing more harm than good.
Here are two resources for title optimization and onpage keyword optimization. Both of these work in tandem, so make sure you're leveraging them properly!
Hope this helps! Good luck!
Patrick -
Hi,
I always use two keywords in my title tag (primary & secondary) with brand name and there is nothing I found in my case that title with 1 keyword ranking better then the having two keywords in title.
primary keyword and secondary keyword both ranking well in Google an I just want to remind you that there are several other ranking factors apart from title tag
Thanks
-
Hi Alick,
I can see Google giving importance to second example, that's where I started this question. I can even see many of the good ranking pages are not repeating their "keywords" at page title but making clear with the topic like the Moz page you referred says "What Is a Title Tag | Moz". As per Moz, we can give primary and secondary keywords with brand name at last. But I don't see many top ranking pages using two keywords, rather single keyword targeting are doing better. Please share your thoughts.
Thanks,
-
Hi,
I would go for first option. check first example here @ https://a-moz.groupbuyseo.org/learn/seo/title-tag
Thanks
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What if i dont use an H1, but rather, h2 with multiple keywords.
the reason i dont want to use h1 is because i can have only one h1, however if i use several h2s. is it gonna help me rank? bacause google likes h1 more than h2, is google gonna give more priority or same priority to h2., and if that priority is gonna be less, what will be the percentage of that lessness? for ex: h1 gets 90 score if my h1 is missing how much score my h2 will get out of hundred(i know there is no such metric but i am just wondering anyways)
White Hat / Black Hat SEO | | Sam09schulz0 -
Unlisted (hidden) pages
I just had a client say they were advised by a friend to use 'a bunch of unlisted (hidden) pages'. Isn't this seriously black hat?
White Hat / Black Hat SEO | | muzzmoz0 -
I show different versions of the same page to the crawlers and users, but do not want to do anymore
Hello, While Google could not read JavaScript, I created two versions of the same page, one of them is for human and another is for Google. Now I do not want to serve different content to the search engine. But, I am worry if I will lose my traffic value. What is the best way to succeed it without loss? Can you help me?
White Hat / Black Hat SEO | | kipra0 -
Duplicate keywords in URL?
Is there such a thing as keyword stuffing URLs? Such as a domain name of turtlesforsale.com having a directory called turtles-for-sale that houses all the pages on the site. Every page would start out with turtlesforsale.com/turtles-for-sale/. Good or bad idea? The owner is hoping to capitalize on the keywords of turtles for sale being in the URL twice and ranking better for that reason.
White Hat / Black Hat SEO | | CFSSEO0 -
Internal Links to Ecommerce Category Pages
Hello, I read a while back, and I can't find it now, that you want to add internal links to your main category pages. Does that still apply? If so, for a small site (100 products) what is recommended? Thanks
White Hat / Black Hat SEO | | BobGW0 -
How to 301 redirect from old domain and their pages to new domain and pages?
Hi i am a real newbie to this and i hope for a guide on how to do this. I seen a few moz post and is quiet confusing hopefully somebody able to explain it in layman terms to me. I would like to 301 redirect this way, both website contain the same niche. oldwebsite.com > newwebsite.com and also its pages..... oldwebsite.com/test >newwebsite.com/test So my question here is i would like to host my old domain and its pages in my new website hosting in order to redirect to my new domain and its pages how do i do that? would my previous page link overwrite my new page link? or it add on the juice link? Do i need to host the whole old domain website into my new hosting in order to redirect the old pages? really confusing here, thanks!
White Hat / Black Hat SEO | | andzon0 -
Does Trade Mark in URL matter to Google
Hello community! We are planning to clean up TM and R in the URLs on the website. Google has indexed these pages but some TM pages are have " " " instead displaying in URL from SERP. What's your thoughts on a "spring cleaning" effort to remove all TM and R and other unsafe characters in URLs? Will this impact indexed pages and ranking etc? Thank you! b.dig
White Hat / Black Hat SEO | | b.digi0 -
Can a Page Title be all UPPER CASE?
My clients wants to use UPPER CASE for all his page titles. Is this okay? Does Google react badly to this?
White Hat / Black Hat SEO | | petewinter0