Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How do Yelp and Justia get all the extra Meta Description Real estate?
-
I was doing some KW research for a client and noticed something interesting with regard to Yelp and Justia. For a search on DWI Attorneys, they each had over 300 character meta descriptions showing on the SERP without truncating. Everyone else was either truncated or within limit of roughly 160 characters. Obviously if there is a way to get something other than a list to show that way you can own some real estate. Would love to hear from some of you Mozzers on this. Here are two images that should assist.
Best
Edit: I found one that was not a directory site and it appears it is Google doing it. The site has no meta description for the home page and this is what is being pulled by Google. There are 327 characters here! The truncation marks are showing it being pulled from different parts of the page. Image is Killeen DWI Attorney.
NOTE None of these are clients, etc. I also changed the cities so this is a general search.
-
Although I haven't tested this myself, I've heard others say that removing the meta description is one way to get Google to show a bigger description in the search results because they pull information off your website instead of sticking to the character limit of the tag.
-
As I know Google has made a significant change since 2016 to its search results pages by extending the length of titles and descriptions.
Title tags have been increased to 70–71 characters, which is up from its previous 50–60 characters. That’s at least enough to fit in another word or two.
Meta descriptions have been increased by 100 characters per line, and extended from two to three lines. That’s a significant increase, and presents far more of an opportunity to tell searchers what the page is about.
Google is still truncating the descriptions to two lines for many search results still, so you may still see them coming in at around 160 characters at times. When a three line snipped is displayed they come in at 278 characters per line.
t’s important to note that this may be a test which Google could reverse at any time.
https://www.reddit.com/r/bigseo/comments/4ixf86/google_has_increased_the_width_of_the_search/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are rel=author and rel=publisher meta tags currently in use?
Hello, Do these meta tags have any current usage? <meta name="author" content="Author Name"><meta name="publisher" content="Publisher Name"> I have also seen this usage linking to a companies Google+ Page:Thank you
Intermediate & Advanced SEO | | srbello0 -
Should brand/company be included in meta title?
Is there any point/benefit/requirement in using brand/company name in the meta title, I realise search engines like Google prefer brand focused pages, However it is unlikely that someone would be including the company in our search terms. Any thoughts?
Intermediate & Advanced SEO | | seoman100 -
Utf-8 symbols in the Title or Meta Description?
Has somebody any experience (pros or cons) to using utf-8 symbols in the Title or in the Meta Description tags?
Intermediate & Advanced SEO | | Yosef
Expedia uses it:
http://prntscr.com/74ofrv 74ofrv0 -
How does the use of Dynamic meta tags effect SEO?
I'm evaluating a new client site which was built buy another design firm. My question is they are dynamically creating meta tags and I'm concerned that it is hurting their SEO. When I view the page source this is what I see. <meta name="<a class="attribute-value">keywords</a>" id="<a class="attribute-value">keywordsGoHere</a>" content="" /> <meta name="<a class="attribute-value">description</a>" id="<a class="attribute-value">descriptionGoesHere</a>" content="" /> <title id="<a class="attribute-value">titleGoesHere</a>">title> To me it looks like the tags are not being added to the page, however the title is showing when you view it in a browser and if use a spider view tool, it sees the title. I'm guess it is being called from a DB. So I'm a little concerned though that the search engines are not really seeing the title and description. I'm not worried about the keywords tag. Can anyone shed some light on how this might work? Why it might not being showing the text for the description in the page code and if that will hurt SEO? Thanks for the help!
Intermediate & Advanced SEO | | BbeS0 -
Meta Keywords Good or Bad
Hi All, I've been reading more about the meta keyword tag and why it may not be a good idea to include them on pages and am looking for thoughts/feedback on this idea. If you have employed this tactic, can you give me some insight into any results you saw. If you decided to not employ this tactic, why did you choose not to? I wan to understand all sides of this before employing any changes to my company's websites. Thank you for your help!
Intermediate & Advanced SEO | | airnwater0 -
"Jump to" Links in Google, how do you get them?
I have just seen yoast.com results in Google and noticed that nearly all the indexed pages show a "Jump to" link So instead of showing the full URL under the title tag, it shows these type of links yoast.com › SEO
Intermediate & Advanced SEO | | JohnPeters
yoast.com › Social Media
yoast.com › Analytics With the SEO, Social Media and Analytics all being clickable. How has he achieved this? And is it something to try and incorporate in my sites?0 -
Should I remove Meta Keywords tags?
Hi, Do you recommend removing Meta Keywords or is there "nothing to lose" with having them? Thanks
Intermediate & Advanced SEO | | BeytzNet0 -
How to get video thumbnails to appear in SERPs
What's the best way to get video thumbs to appear in SERPs?
Intermediate & Advanced SEO | | nicole.healthline1