Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Reviews on Product Page or Separated
-
Good Afternoon
We currently have our individual product information pages set-up with a link through to a separate review page optimised for the term "Product A Reviews"
I was reading about structured data and if I read correctly, the reviews should sit with the marked up product data so I was wondering whether to merge them back into one page.
We have many reviews so the review pages are paginated in blocks of 25
My options are:
- Leave as it is, product info page and separate review page
- Merge the review content back in to the main page and have the pagination work on that page
- Include the first 25 reviews on the product info page then when user clicks through to page 2, 3 etc they're taken to the separated review page. In that way the product page would regularly get new content and we can still have a page specifically targeted for reviews.
From the users point of view, they probably aren't even aware they're being taken to a separate reviews page so with that in mind as I'm typing this maybe they should be one page again
-
I like Logan's answer.
You may, however, consider allowing a single "endlessly scrolling" Reviews page for each product, which:
1. Would NOT have the first X reviews shown on the Product page (sorted in whatever way works best for you).
2. Would perform the role of Review Pagination, though without taking anyone off the product page unless they REALLY wanted to see more reviews by clicking the (see all reviews) link. I think this is pretty similar to how Amazon does it, and they know what they're doing when it comes to maximizing conversions.
3. Would be indexable and optimized for "Product Name Reviews".
4. Would never be "built" unless there are at least X-reviews for the product, necessitating pagination.
-
Hi,
I'd definitely recommend keeping users on the product detail page to read reviews, for both structured data and UX reasons.
You need to have reviews on the page if you want the rating to show up in search results, there might be a way around this but I wouldn't trust it in the long-term.
From a UX perspective, if people can easily read the reviews on the same page, they'll have a lot less reason to do a search for "Product A reviews" and you're not distracting them by sending them to a different page. People have very short attention spans, so keep them on the product detail page, they shouldn't have to navigate back to the product in order to complete a purchase.
Having reviews built into the page also helps different your pages from each other (in the event you have two very similar products) as well as the competition.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What do you do with product pages that are no longer used ? Delete/redirect to category/404 etc
We have a store with thousands of active items and thousands of sold items. Each product is unique so only one of each. All products are pinned and pushed online ... and then they sell and we have a product page for a sold item. All products are keyword researched and often can rank well for longtail keywords Would you :- 1. delete the page and let it 404 (we will get thousands) 2. See if the page has a decent PA, incoming links and traffic and if so redirect to a RELEVANT category page ? ~(again there will be thousands) 3. Re use the page for another product - for example a sold ruby ring gets replaces with ta new ruby ring and we use that same page /url for the new item. Gemma
Technical SEO | | acsilver0 -
Does Google index internal anchors as separate pages?
Hi, Back in September, I added a function that sets an anchor on each subheading (h[2-6]) and creates a Table of content that links to each of those anchors. These anchors did show up in the SERPs as JumpTo Links. Fine. Back then I also changed the canonicals to a slightly different structur and meanwhile there was some massive increase in the number of indexed pages - WAY over the top - which has since been fixed by removing (410) a complete section of the site. However ... there are still ~34.000 pages indexed to what really are more like 4.000 plus (all properly canonicalised). Naturally I am wondering, what google thinks it is indexing. The number is just way of and quite inexplainable. So I was wondering: Does Google save JumpTo links as unique pages? Also, does anybody know any method of actually getting all the pages in the google index? (Not actually existing sites via Screaming Frog etc, but actual pages in the index - all methods I found sadly do not work.) Finally: Does somebody have any other explanation for the incongruency in indexed vs. actual pages? Thanks for your replies! Nico
Technical SEO | | netzkern_AG0 -
Product Variations (rel=canonical or 301) & Duplicate Product Descriptions
Hi All, Hoping for a bit of advice here please, I’ve been tasked with building an e-commerce store and all is going well so far. We decided to use Wordpress with Woocommerce as our shop plugin. I’ve been testing the CSV import option for uploading all our products and I’m a little concerned on two fronts: - Product Variations Duplicate content within the product descriptions **Product Variations: - ** We are selling furniture that has multiple variations (see list below) and as a result it creates c.50 product variations all with their own URL’s. Facing = Left, Right Leg style = Round, Straight, Queen Ann Leg colour = Black, White, Brown, Wood Matching cushion = Yes, No So my question is should I 301 re-direct the variation URL’s to the main product URL as from a user perspective they aren't used (we don't have images for each variation that would trigger the URL change, simply drop down options for the user to select the variation options) or should I add the rel canonical tag to each variation pointing back to the main product URL. **Duplicate Content: - ** We will be selling similar products e.g. A chair which comes in different fabrics and finishes, but is basically the same product. Most, if not all of the ‘long’ product descriptions are identical with only the ‘short’ product descriptions being unique. The ‘long’ product descriptions contain all the manufacturing information, leg option/colour information, graphics, dimensions, weight etc etc. I’m concerned that by having 300+ products all with identical ‘long’ descriptions its going to be seen negatively by google and effect the sites SEO. My question is will this be viewed as duplicate content? If so, are there any best practices I should be following for handling this, other than writing completely unique descriptions for each product, which would be extremely difficult given its basically the same products re-hashed. Many thanks in advance for any advice.
Technical SEO | | Jon-S0 -
Removed Product page on our website, what to do
We just removed an entire product category on our website, (product pages still exist, but will be removed soon as well) Should we be setting up re-directs, or can we simply delete this category and product
Technical SEO | | DutchG
pages and do nothing? We just received this in Google Webmasters tools: Google detected a significant increase in the number of URLs that return a 404 (Page Not Found) error. We have not updated the sitemap yet...Would this be enough to do or should we do more? You can view our website here: http://tinyurl.com/6la8 We removed the entire "Spring Planted Category"0 -
How do I handle duplicate content of the same product in Multiple product categories?
I am building a BigCommerce store for selling framed art. Many of the pieces of art will fall in more than one product category. Let's say I have a framed print of a photograph of a western landscape. This piece of art would fit into these categories; "western", "landscape", and "photography". I would have three pages with duplicate content for just this one framed print. Will google give me less page rank due to this? Can all the link juice be given to just one of the three categories by use of rel=canonical? If so, does anyone know how to do this for a bigcommerce site? I would appreciate any feedback. Thanks, Kelly
Technical SEO | | Kelly_S0 -
Product Pages Outranking Category Pages
Hi, We are noticing an issue where some product pages are outranking our relevant category pages for certain keywords. For a made up example, a "heavy duty widgets" product page might rank for the keyword phrase Heavy Duty Widgets, instead of our Heavy Duty Widgets category page appearing in the SERPs. We've noticed this happening primarily in cases where the name of the product page contains an at least partial match for the desired keyword phrase we want the category page to rank for. However, we've also found isolated cases where the specified keyword points to a completely irrelevent pages instead of the relevant category page. Has anyone encountered a similar issue before, or have any ideas as to what may cause this to happen? Let me know if more clarification of the question is needed. Thanks!
Technical SEO | | ShawnHerrick0 -
No_index of parent page
Hi, sorry its a Friday question... Page A: www.example.com/house/ Page B: www.example.com/house/kitchen Can I 'no_index' page A without it effecting page B being indexed? Views? Many thanks!
Technical SEO | | Richard5551
