Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
White H1 Tag Hurting SEO?
-
Hi,
We're having an issue with a client not wanting the H1 tag to display on their site and using an image of their logo instead. We made the H1 tag white (did not deliberately hide with CSS) and i just read an article where this is considered black hat SEO.
https://www.websitemagazine.com/blog/16-faqs-of-seo
The only reason we want to hide it is because it looks redundant appearing there along with the brand name logo. Does anyone have any suggestions? Would putting the brand logo image inside of an H1 tag be ok?
Thanks for the help
-
There is also brand copy beneath the brand logo introducing the brand on each page. Does anyone have an opinion on wrapping the H1 around the brand name beginning the paragraph?
i.e.
Brand Name
produces such and such products for such and such industry.... and so on
-
I agree with Thomas. But if you are already using an image you can integrate it with an H1 tag and an "alt" markup. Something like
. Google will consider the alt title. Hope this helps!
-
If the background of the site is white and you made the H1 White you are doing something black hat rather your intentions are good or not in the eyes of Google.
I'm not saying you're trying to do something wrong if the client does not want to use the H1 tag what are they using for a title? You can still combine the two if you must is much better than making it essentially clear text which is what Google will think the white text is if the background is white.
you have to tell your client the H1 tag is extremely important and they need to introduce the page with the H1 tag displayed to the end-user.
Respectfully,
Thomas
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Opinion on Gotch SEO methods & services
I would love to get you all's take on Gotch SEO. I am gearing up to link build for a site in the next several months, and have been reading up from sources other than Moz, in preparation. (Need to re-read Moz's guide, too, but I have already read it last year) I'm reading Gotch SEO's main link building method articles right now, and am wondering what you all think. Do you think they have a good approach and are generally reliable? Likewise, has anyone used their service for getting a link? What was your experience? Or if you haven't used the service, any quick takes on it?
White Hat / Black Hat SEO | | scienceisrad0 -
Negative SEO Click Bot Lowering My CTR?
I am questioning whether one of our competitors is using a click bot to do negative SEO on our CTR for our industry's main term. Is there any way to detect this activity? Background: We've previously been hit by DoS attacks from this competitor, so I'm sure their ethics/morals wouldn't prevent them from doing negative SEO. We sell an insurance product that is only offered through broker networks (insurance agents) not directly by the insurance carriers themselves. However, our suspect competitor (another agency) and insurance carriers are the only ones who rank on the 1st page for our biggest term. I don't think the carrier sites would do very well since they don't even sell the product directly (they have pages w/ info only) Our site and one other agency site pops onto the bottom of page one periodically, only to be bumped back to page 2. I fear they are using a click bot that continuously bounces us out of page 1...then we do well relatively to the other pages on page 2 and naturally earn our way back to page 1, only to be pushed back to page 2 by the negative click seo...is my theory. Is there anything I can do to research whether my theory is right or if I'm just being paranoid?
White Hat / Black Hat SEO | | TheDude0 -
Adult Toy Store SEO
Hi fellows, I'm not so strange to SEO. I have been promoting our spiritual network through SEO and we have received great returns from it. I'm planning to promote an adult toy store via SEO. I have never done any adult store promoting before but I think there are a lot of down sides to it, such as: #1 When I search related keywords many porn websites show up; I assume it seems spammy to google's eye. Also most of the links that I will get are probably from porn websites due to relevancy. #2 Many of our returning customers are coming from retargeting but I assume there is no adult promotion via google display. Is that right? (It's not SEO related) I'm wondering to know if google is against adult content in any way? Any feedbacks are appreciated.
White Hat / Black Hat SEO | | Arian-Ya0 -
Does IP Blacklist cause SEO issues?
Hi, Our IP was recently blacklisted - we had a malicious script sending out bulk mail in a Joomla installation. Does it hurt our SEO if we have a domain hosted on that IP? Any solid evidence? Thanks.
White Hat / Black Hat SEO | | bjs20100 -
Off-page SEO and link building
Hi everyone! I work for a marketing company; for one of our clients' sites, we are working with an independent SEO consultant for on-page help (it's a large site) as well as off-page SEO. Following a meeting with the consultant, I had a few red flags with his off-page practices – however, I'm not sure if I'm just inexperienced and this is just "how it works" or if we should shy away from these methods. He plans to: guest blog do press release marketing comment on blogs He does not plan to consult with us in advance regarding the content that is produced, or where it is posted. In addition, he doesn't plan on producing a report of what was posted where. When I asked about these things, he told me they haven't encountered any problems before. I'm not saying it was spam-my, but I'm more not sure if these methods are leaning in the direction of "growing out of date," or the direction of "black-hat, run away, dude." Any thoughts on this would be crazy appreciated! Thanks, Casey
White Hat / Black Hat SEO | | CaseyDaline0 -
Rel Noindex Nofollow tag vs meta noindex nofollow
Hi Mozzers I have a bit of thing I was pondering about this morning and would love to hear your opinion on it. So we had a bit of an issue on our client's website in the beginning of the year. I tried to find a way around it by using wild cards in my robots.txt but because different search engines treat wild cards differently it dint work out so well and only some search engines understood what I was trying to do. so here goes, I had a parameter on a big amount of URLs on the website with ?filter being pushed from the database we make use of filters on the site to filter out content for users to find what they are looking for much easier, concluding to database driven ?filter URLs (those ugly &^% URLs we all hate so much*. So what we looking to do is implementing nofollow noindex on all the internal links pointing to it the ?filter parameter URLs, however my SEO sense is telling me that the noindex nofollow should rather be on the individual ?filter parameter URL's metadata robots instead of all the internal links pointing the parameter URLs. Am I right in thinking this way? (reason why we want to put it on the internal links atm is because the of the development company states that they don't have control over the metadata of these database driven parameter URLs) If I am not mistaken noindex nofollow on the internal links could be seen as page rank sculpting where as onpage meta robots noindex nofolow is more of a comand like your robots.txt Anyone tested this before or have some more knowledge on the small detail of noindex nofollow? PS: canonical tags is also not doable at this point because we still in the process of cleaning out all the parameter URLs so +- 70% of the URLs doesn't have an SEO friendly URL yet to be canonicalized to. Would love to hear your thoughts on this. Thanks, Chris Captivate.
White Hat / Black Hat SEO | | DROIDSTERS0 -
How Is Your Approach Towards Adult SEO?
I would like to know how SEOMoz community members approach adult SEO. How do you approach a project when you get one (if you do it that is). If you dont do adult SEO, why do you not do it? Is it because it's much more difficult than normal SEO or do you not want to associate yourself with that industry?
White Hat / Black Hat SEO | | ConversionChamp0