Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Moz Keyword Tool Monthly Volume
-
Ive recently put together a Keyword List of about 100 keywords on the Moz Keyword Explorer tool. One keyword, aerial filming, stood out as very low search volume of 51 - 100. I took the same 100 keywords and passed them through the Google Keyword Planner by Google AdWords. Aerial Filming has an average search volume of 1k - 10k according to the Keyword Planner. Even though Keyword Planner gives me a range of 1k - 10k, the lowest number is still 10 times higher than what the Moz Keyword Explorer was indicating. This drastic difference of volume was consistent across all 100 keywords. All of the Monthly Volume numbers were divided by 10.
Why does Moz Keyword Tool display a search volume that is 10x less than what Google Keyword Planner is suggesting?
-
No, it's not in thousands, if you see 11 – 50 it means that there were less than 50 searches with this keywords last month in your chosen region.
-
I'm embarrassed to ask this question: are the volume numbers displayed in the thousands? (e.g., when a monthly volume shows 11-50, does that actually 11 to 50 people)? I believe the answer is "no," but want to make sure.
-
Thank you for the good answer. It's much appreciated.
-
Google shows you the grouped volume. Which means it takes all variations of your keywords, combines their search volumes and shows you which bracket that volume falls into.
Short version: Keyword Planner is s**t when it comes to checking search volumes.
Ungrouped search volume for your keyword is 140 according to Serpstat and Semrush. http://i.imgur.com/Ke6nVqG.jpg
Moz is using clickstream data to calculate the search volume, which means they have actual data on millions of users and their searches and can calculate the number based on this data.
So, Moz data is way more accurate than what you see in Keyword Planner.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Why is my website Backlinks Lower on Moz than on SEMRush?
Hi, I'm new to Moz and I am trying to find out why my website Birmingham Roofers has 7 backlinks on Moz it has 21 on SEMRush. However, I read somewhere online in one of your blog post that it crawls in real time.
Moz Bar | | ajegunle1 -
How do you delete keywords in bulk?
Hi, in the 'rankings' section of one of my campaigns, I want to delete almost 200 keywords. Is there a way to delete keywords in bulk please? The only way I can find is to individually select keywords to delete but this will take too long to do with almost 200 keywords. Thanks
Moz Bar | | NavnitBB0 -
What is a Good Keyword Priority Score?
Howdy gang, This is my last discussion post in the series on keyword metrics in KW Explorer & Moz Pro (previously on Keyword Difficulty, Opportunity, & Volume). In this one, let's chat about the "Priority Score," a feature you'll find in Keyword Explorer on any lists you build. Priority was conceived to help aggregate all the other metrics - Difficulty, Opportunity, Volume, and (if you choose to use it) Importance. We wanted to create an easy way to sort keywords so the cream would rise to the top -- cream in this case being keywords with low difficulty, high opportunity, strong volume, and high importance (again, if you choose to use it). Thus, when it comes to Priority Score, there's no particular number you should necessarily seek out, but higher is better. When you get into the ranges of 80+ (which is quite rare, Single Malt Scotch is one of the few examples I could find, and only because it's volume is so high and there's only a couple SERP features), you're generally talking about keywords with high demand (lots of monthly searches), the difficulty isn't too crazy (a website in the 55-80 DA range might have a shot), and the CTR Opportunity is decently strong (usually not too many SERP features that take clicks and attention away from the organic web results). Below that score range, you're usually finding keywords where one or more of those isn't true -- there's either lower volume, heavier competition, or lots of SERP features with the accompanying lower estimated CTR. When you're building KW lists, my view is that there's no "good" or "bad" Priority scores, only relative scores. Priority should be used to help you determine which terms and phrases to target first -- it's like a cheat code to unlock the low hanging fruit. If you build large lists of 50-100 or more keywords, Priority is a powerful and easy way to sort. It becomes even more useful if you use the Importance score to help add an estimation of value to you/your business/your client in to the mix. In that case, Importance can cut Priority by up to 2/3rds (if you set it at 1) or raise it by a little more than 3X (if you set it at 10). This is hyper-useful to nudge keywords with middling scores up if they're super-important to your marketing efforts. Look forward to your feedback, and thanks for checking these out!
Moz Bar | | randfish8 -
Keywords Score Meter
Hi Moz, I am using the keywords difficulty tool from your site and find it is quite useful 🙂 I research the community and find the data should be interpreted in the following way. But when I did a quick research for one keyword. The tool bar gives me a data of 22% showing in Yellow and says the keyword is competitive when I hover my mouse. Should this be **Blue **and easy to rank keyword based on the score? Which one should I believe? Sub 30 - (Blue) Low hanging fruit you can take advantage of. 30 - 35 (Green) Fairly easy with good on page and some quality anchored links. 35 - 40 - (Yellow) Will take a bit more work but still in reach may require, good on-site SEO and a solid link profile. 40 - 50 (Orange) Domain authority plays a much more pivotal role so it may take longer to rank for. 50+ (Red) All about resources. Onsite SEO needs to be totally nailed, including internal linking/ topic modelling etc. a strong & diverse link profile with good social signals and ... time. Thanks in advance. ThAqoa5.png OC8xIzP.png
Moz Bar | | russellbrown0 -
Should I exclude prepositions in tracked keywords of moz analytics?
I'm new to Moz. Just set up my trial campaign, and it had suggested many keywords. Many of the phrases that were suggested do not contain prepositions. For example, instead of something like "sporting good stores in Chicago" it suggested "sporting good stores Chicago" Today, I looked at the on-page optimization suggestions, which are (of course) suggesting that I remove prepositions from my page to rank well. Well, as you know, that is unnatural to the reader. But I suspect people are searching in higher volume, leaving the prepositions out. I know that if I were to search for a sporting goods store in Chicago, I would probably leave out "in." What should I do? Should I remove all the suggested keywords, and make them readable (which people are less like using in their search?) Do I go back to all my pages and try to optimize it for a keyword that is natural, but does not include a preposition (such as Chicago sporting goods stores) or should I be doing something else?
Moz Bar | | osaka731 -
Moz reporting for C-Blocking
Hey Mozers, I see Moz has a reporting tool for C-blocking and for november I had 330. Does this mean 330 Ip addresses came from the same location in the month of november?
Moz Bar | | rpaiva1 -
Link to hotels on http://a-moz.groupbuyseo.org/mozcon doesn't work
Hi The link to the hotel for Mozcon 2015 doesn't work - seems like its the 2014 link still in place. Thanks Andy
Moz Bar | | Andy-Halliday0
