• seohunters9

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Let your business shine with Listings AI
          Moz Local

          Let your business shine with Listings AI

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Unlock flexible pricing & new endpoints
          Moz API

          Unlock flexible pricing & new endpoints

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. SEO Tactics
        3. Intermediate & Advanced SEO
        4. Breadcrumbs and internal links

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        Breadcrumbs and internal links

        Intermediate & Advanced SEO
        3
        6
        2866
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • seoanalytics last edited by

          Hello,

          I use to move up my site structure with links in content. I have now installed breadcrumbs, is it is useful to still keep the links in content or isn't there a need to duplicate those links ? and are the breadcrumbs links enough.

          Thank you,

          1 Reply Last reply Reply Quote 1
          • Roman-Delcarmen
            Roman-Delcarmen @TheKatzMeow last edited by

            Thanks for your comment Paul

            1 Reply Last reply Reply Quote 2
            • TheKatzMeow
              TheKatzMeow Subscriber last edited by

              Glad to help

              1 Reply Last reply Reply Quote 0
              • seoanalytics last edited by

                Thank both for your answers. There are very helpful and all is clear. I know now that it is best to have both.

                1 Reply Last reply Reply Quote 0
                • TheKatzMeow
                  TheKatzMeow Subscriber last edited by

                  I think Roman's response is thorough and well reasoned. I'm a content strategist (not a designer or developer), so I like the way his answer puts the user front and center. Bottom line: do in-text links and bread crumb links both help users? Yes, depending where you are on the page and how deep the page is. My instinct on bread crumbs is that their especially helpful once you get a couple pages deep in a site and a user might start to get a bit disoriented. My in-text links are often more driven by the content itself, what will provide added value to the user (or potentially SEO value to another page on the site). Hope that's helpful.

                  Roman-Delcarmen 1 Reply Last reply Reply Quote 2
                  • Roman-Delcarmen
                    Roman-Delcarmen last edited by

                    As I see you have question about duplicated links and the answer depends on your needs let me explain my point.

                    Why Redundant Links on the Same Page Are a Good Idea. There are many reasons why you might want to show duplicate links on the same page. Here are some common motivations

                    • Provide safety nets: If people don’t notice the link the first time, maybe they will notice the second occurrence as they scroll the page. The redundancy may minimize individual differences: one person might notice the link at the top, while another person might notice it at the bottom. Showing links in multiple places is thus hypothesized to capture a broader audience.
                    • Deal with long pages: Having to scroll all the way up to the top of an overly long page is time-consuming. Offering users alternative ways to access links will help alleviate the pain.
                    • Create visual balance: Empty space is common on top-level (wayfinding) pages, where content might be sparse or nonexistent. Filling in awkward white space with extra copies of links will make the page look more balanced
                    • **Follow the evidence: **Analytics show that traffic to desired destination pages increase when links to them are duplicated.

                    Why Redundant Links Are a Bad Idea (Most of the Time)
                    Redundancy can be good or bad depending on when it’s applied. Each of the explanations above may sound reasonable. However, relying on redundancy too frequently or without careful consideration can turn your site into a navigation quagmire.

                    What’s the big deal about having a few duplicate links on the page?

                    • Each additional link increases the interaction cost required to process the link because it rises the number of choices people must process. The fewer the choices, the faster the processing time.
                    • Each additional link depletes users’ attention because it competes with all others. Users only have so much attention to give and often don’t see stuff that’s right on the screen. So when you grab more attention for one link, you lose it for the others: there’s substantial opportunity cost to extra linking.
                    • Each additional link places an extra load on users’ working memory because it causes people to have to remember whether they have seen the link before or it is a new link. Are the two links the same or different? Users often wonder if there is a difference that they missed. In usability studies, we often observe participants pause and ponder which they should click. The more courageous users click on both links only to be disappointed when they discover that the links lead to the same page. Repetitive links often set user up to fail.
                    • Extra links waste users’ time whenever users don’t realize that two links lead to the same place: if they click both links, then the second click is wasteful at best. At worst, users also don’t recognize that they’ve already visited the destination page, causing them to waste even more time on a second visit to that page. (Remember that to you, the distinctions between the different pages on your site are obvious. Not so for users: we often see people visit the same page a second time without realizing that they’ve already been there.)

                    **CONCLUSION **

                    Sometimes navigation is improved when you have more room to explain it. If this is the case, duplicating important navigational choices in the content area can give you more flexibility to supplement the links with more detailed descriptions to help users better understand the choices.

                    Providing redundancy on webpages can sometimes help people find their way. However, redundancy increases the interaction cost. Duplicating links is one of the four major dangerous navigation techniquesthat cause cognitive strain. Even if you increase traffic to a specific page by adding redundant links to it, you may lose return traffic to the site from users who are confused and can’t find what they want.

                    1 Reply Last reply Reply Quote 5
                    • 1 / 1
                    • First post
                      Last post

                    Browse Questions

                    Explore more categories

                    • Moz Tools

                      Chat with the community about the Moz tools.

                    • SEO Tactics

                      Discuss the SEO process with fellow marketers

                    • Community

                      Discuss industry events, jobs, and news!

                    • Digital Marketing

                      Chat about tactics outside of SEO

                    • Research & Trends

                      Dive into research and trends in the search industry.

                    • Support

                      Connect on product support and feature requests.

                    • See all categories

                    Related Questions

                    • seoman10

                      Footer no follow links

                      Just interested to know when putting links at the foot of the site some people use no-follow tags.  I'm thinking about internal pages and social networks. Is this still necessary or is it an old-fashioned idea?

                      Intermediate & Advanced SEO | | seoman10
                      0
                    • Rich_Coffman

                      If I nofollow outbound external links to minimize link juice loss > is it a good/bad thing?

                      OK, imagine you have a blog, and you want to make each blog post authoritative so you link out to authority relevant websites for reference. In this case it is two external links per blog post, one to an authority website for reference and one to flickr for photo credit. And one internal link to another part of the website like the buy-now page or a related internal blog post. Now tell me if this is a good or bad idea. What if you nofollow the external links and leave the internal link untouched so all internal links are dofollow. The thinking is this minimizes loss of link juice from external links and keeps it flowing through internal links to pages within the website. Would it be a good idea to lay off the nofollow tag and leave all as do follow? or would this be a good way to link out to authority sites but keep the link juice internal? Your thoughts are welcome. Thanks.

                      Intermediate & Advanced SEO | | Rich_Coffman
                      0
                    • Bee159

                      Pages with excessive number of links

                      Hi all, I work for a retailer and I've crawled our website with RankTracker for optimization suggestions. The main suggestion is "Pages with excessive number of links: 4178" The page with the largest amount of links has 634 links (627 internal, 7 external), the lowest 382 links (375 internal, 7 external). However, when I view the source on any one of the example pages, it becomes obvious that the site's main navigation header contains 358 links, so every new page starts with 358 links before any content. Our rivals and much larger sites like argos.co.uk appear to have just as many links in their main navigation menu. So my questions are: 1. Will these excessive links really be causing us a problem or is it just 'good practice' to have fewer links
                      2. Can I use 'no follow' to stop Google etc from counting the 358 main navigation links
                      3. Is have 4000+ pages of your website all dumbly pointing to other pages a help or hindrance?
                      4. Can we 'minify' this code so it's cached on first load and therefore loads faster? Thank you.

                      Intermediate & Advanced SEO | | Bee159
                      0
                    • AshShep1

                      Should my back links go to home page or internal pages

                      Right now we rank on page 2 for many KWs, so should i now focus my attention on getting links to my home page to build domain authority or continue to direct links to the internal pages for specific KWs? I am about to write some articles for several good ranking sites and want to know whether to link my company name (same as domain name) or KW to the home page or use individual KWs to the internal pages - I am only allowed one link per article to my site. Thanks Ash

                      Intermediate & Advanced SEO | | AshShep1
                      0
                    • Harbor_Compliance

                      Wikipedia links - any value?

                      Hello everyone.  We recently posted some of our research to Wikipedia as references in the "External Links" section.  Our research is rigorous and has been referenced by a number of universities and libraries (an example: https://www.harborcompliance.com/information/company-suffixes.php).  Anyway, I'm wondering if these Wikipedia links have any value beyond of course adding to the Wiki page's information.  Thanks!

                      Intermediate & Advanced SEO | | Harbor_Compliance
                      0
                    • mtthompsons

                      Dummy links in posts

                      Hi, Dummy links in posts. We use 100's of sample/example lnks as below http://<domain name></domain name> http://localhost http://192.168.1.1 http:/some site name as example which is not available/sample.html many more is there any tag we can use to show its a sample and not a link and while we scan pages to find broken links they are skipped and not reported as 404 etc? Thanks

                      Intermediate & Advanced SEO | | mtthompsons
                      0
                    • CommercePundit

                      How Google treat internal links with rel="nofollow"?

                      Today, I was reading about NoFollow on Wikipedia. Following statement is over my head and not able to understand with proper manner. "Google states that their engine takes "nofollow" literally and does not "follow" the link at all. However, experiments conducted by SEOs show conflicting results. These studies reveal that Google does follow the link, but does not index the linked-to page, unless it was in Google's index already for other reasons (such as other, non-nofollow links that point to the page)." It's all about indexing and ranking for specific keywords for hyperlink text during external links. I aware about that section. It may not generate in relevant result during any keyword on Google web search. But, what about internal links? I have defined rel="nofollow" attribute on too many internal links. I have archive blog post of Randfish with same subject. I read following question over there. Q. Does Google recommend the use of nofollow internally as a positive method for controlling the flow of internal link love? [In 2007] A: Yes – webmasters can feel free to use nofollow internally to help tell Googlebot which pages they want to receive link juice from other pages
                      _
                      (Matt's precise words were: The nofollow attribute is just a mechanism that gives webmasters the ability to modify PageRank flow at link-level granularity. Plenty of other mechanisms would also work (e.g. a link through a page that is robot.txt'ed out), but nofollow on individual links is simpler for some folks to use. There's no stigma to using nofollow, even on your own internal links; for Google, nofollow'ed links are dropped out of our link graph; we don't even use such links for discovery. By the way, the nofollow meta tag does that same thing, but at a page level.) Matt has given excellent answer on following question. [In 2011] Q: Should internal links use rel="nofollow"?  A:Matt said: "I don't know how to make it more concrete than that." I use nofollow for each internal link that points to an internal page that has the meta name="robots" content="noindex" tag. Why should I waste Googlebot's ressources and those of my server if in the end the target must not be indexed? As far as I can say and since years, this does not cause any problems at all. For internal page anchors (links with the hash mark in front like "#top", the answer is "no", of course. I am still using nofollow attributes on my website. So, what is current trend? Will it require to use nofollow attribute for internal pages?

                      Intermediate & Advanced SEO | | CommercePundit
                      0
                    • rball1

                      Increasing Internal Links But Avoiding a Link Farm

                      I'm looking to create a page about Widgets and all of the more specific names for Widgets we sell: ABC Brand Widgets, XYZ Brand Widgets, Big Widgets, Small Widgets, Green Widgets, Blue Widgets, etc. I'd like my Widget page to give a brief explanation about each kind of Widget with a link deeper into my site that gives more detail and allows you to purchase. The problem is I have a lot of Widgets and this could get messy: ABC Green Widgets, Small XYZ Widgets, many combinations. I can see my Widget page teetering on being a link farm if I start throwing in all of these combos. So where should I stop? How much do I do? I've read more than 100 links on a page being considered a link farm, is that a hardline number or a general guideline?

                      Intermediate & Advanced SEO | | rball1
                      0

                    Get started with Moz Pro!

                    Unlock the power of advanced SEO tools and data-driven insights.

                    Start my free trial
                    Products
                    • Moz Pro
                    • Moz Local
                    • Moz API
                    • Moz Data
                    • STAT
                    • Product Updates
                    Moz Solutions
                    • SMB Solutions
                    • Agency Solutions
                    • Enterprise Solutions
                    • Digital Marketers
                    Free SEO Tools
                    • Domain Authority Checker
                    • Link Explorer
                    • Keyword Explorer
                    • Competitive Research
                    • Brand Authority Checker
                    • Local Citation Checker
                    • MozBar Extension
                    • MozCast
                    Resources
                    • Blog
                    • SEO Learning Center
                    • Help Hub
                    • Beginner's Guide to SEO
                    • How-to Guides
                    • Moz Academy
                    • API Docs
                    About Moz
                    • About
                    • Team
                    • Careers
                    • Contact
                    Why Moz
                    • Case Studies
                    • Testimonials
                    Get Involved
                    • Become an Affiliate
                    • MozCon
                    • Webinars
                    • Practical Marketer Series
                    • MozPod
                    Connect with us

                    Contact the Help team

                    Join our newsletter
                    Moz logo
                    © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                    • Accessibility
                    • Terms of Use
                    • Privacy

                    Looks like your connection to Moz was lost, please wait while we try to reconnect.