Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Which hreflang tag to use for .eu domain
-
Hi there,
We're trying to solve a problem with one of our domains, we have a .eu CCTLD and we're trying to implement hreflang tags.
On our US and UK sites, we use "en-us" and "en-gb", but it's not clear how to approach this european problem, as there is not a "en-eu" tag.
The site is in English, but serves several European countries speaking different languages.
What's the best hreflang code to use in this situation?
Any help much appreciated,
Thanks!
-
Open your Analytics.
Open Audience > Demographics > Language
Do you have any worthwhile languages to target after US and UK? maybe a generic EN, maybe FR or de-de, possibly ES?
If you want to use a hreflang on .eu, I would suggest the generic EN. That's what Google suggests here, as well:
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=2620865
-
From my understanding when using hreflang to denote English speakers in the entirety of the European Union you wouldn't need a regional tag on there.
I.E. if you targeting English speakers in Canada it would be "en-ca" whereas targeting English speakers in the UK would be "en-gb". But when targeting English speakers in all 27 (?) EU nations at once then you would just use "en".
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Using same URL for both "en" and "en-us" hreflang tags
Hi,I have a question. Is it okay if I use the same URL for both "en" and "en-us" hreflang tags? For example, for my en-us page: Is this okay with Google? What are your thoughts on this?
International SEO | | Avid_Demand0 -
Help! Choosing a domain for a European sub-brand when working as a partner in North America
Background: Let's say there's a European company ABC.com, they have some presence in the US already for a lot of product brands in a certain space (let's say they make widgets). ABC Co gets 1,600 searches a month and all of that volume centers around the widgets they are known for. ABC Co purchases a company that makes gears, let's call it Gears Inc (gears.com). Gears Inc. was known for making gears in Europe, but their brand is not known in the US (search volume 0). Ideally, I would keep the Gears Inc. brand and build up the presence in the US, separating it from ABC Co. ABC Co wants to maintain their brand and eliminate Gears Inc. But we've received permission to keep the Gears brand for bringing that product to the US ... we will have an uphill battle building up the brand recognition, but at least it won't get lost in what ABC Co is already known for in the US. (ie: we don't want calls for widgets). Domain Situation: ABC Co. has redirected gears.com (DA 1) to a subdomain: {gearmakers}.abcco.com (DA 66) ... they have agreed to place a landing page under that 301 that links to the regional domains (theirs in the EU and ours in the US/North America). They are unwilling to let us use or purchase gears.com OR 301 gears.com directly to our domain. What we're trying to do: build Gears Inc. as a recognizable brand when someone searches "gears inc", this domain would rank first create a simple "brand domain" that a less-tech-savvy users could easily navigate to needs to have recognition in US, Canada and Mexico
International SEO | | mkretsinger
I don't know if this helps or provides anything more? The question is what do we use as our domain name? Any feedback is appreciated!0 -
Hreflang Alternate & Pagination
Hi everybody, So I'm setting up hreflang tags on an ecommerce site. The sites are in the USA and Canada. The Canadian site will have fewer products than the American site, meaning that there won't be as many pages in each category as there are on the American site. What is the correct way to handle hreflang tags on these extra category pages? To put this another way, the American site may have a category with 3 pages of products, while the Canadian equivalent only has 2 pages of products. What happens to this extra American category page (example.com/widget-category/page-3) ? Does it get an hreflang tag linking to the first page of the equivalent Canadian category (example.ca/widget-category/)? Does it not get any hreflang tags because it has no true Canadian counterpart? Does it matter at all if it has a canonical tag pointing to the first page in the series anyway (example**.com**/widget-category/)? Thanks, Andrew B.
International SEO | | ABullis0 -
International SEO Question: Using hreflang tags across two different TLDs.
Hi! My UK based company just recently made the decision to let the US market operate their ecommerce business independently. Initially, both markets were operating off the same domain using sub-directories (i.e: www.brandname.com/en-us/ , www.brandname.com/en-gb/ ) Now that the US team have broken away from the domain - they are now using www.brandnameUSA.com while the UK continues to use www.brandname.com/en-gb/. The content is similar across both domains - however, the new US website has been able to consolidate several product variations onto single product pages where the UK website is using individual product pages for each variation. We have placed a geo-filter on the main domain which is 301 redirecting North American traffic looking for www.brandname.com to www.brandnameUSA.com However, since the domain change has taken place, product pages from the original domain are now indexing alongside the new US websites product pages in US search results. The UK website wants to be the default destination for all international traffic. My question is - how do we correctly setup hrlang tags across two separate TLDs and how do we handle a situation where multiple product pages on the "default" domain have been consolidated into one product page on the new USA domain? This is how we are currently handling it: "en-us" href="https://www.BRANDNAMEUSA.com/All-Variations" /> href="https://www.BRANDNAMEUSA.com/All-Variations" />
International SEO | | alexcbrands0 -
Hreflang tag on every page?
Hello Moz Community, I'm working with a client who has translated their top 50 landing pages into Spanish. It's a large website and we don't have the resources to properly translate all pages at once, so we started with the top 50. We've already translated the content, title tags, URLs, etc. and the content will live in it's own /es-us/ directory. The client's website is set up in a way that all content follows a URL structure such as: https://www.example.com/en-us/. For Page A, it will live in English at: https://www.example.com/en-us/page-a For Page A, it will live in Spanish at https://www.example.com/es-us/page-a ("page-a" may vary since that part of the URL is translated) From my research in the Moz forums and Webmaster Support Console, I've written the following hreflang tags: /> For Page B, it will follow the same structure as Page A, and I wrote the corresponding hreflang tags the same way. My question is, do both of these tags need to be on both the Spanish and English version of the page? Or, would I put the "en-us" hreflang tag on the Spanish page and the "es-us" hreflang tag on the English page? I'm thinking that both hreflang tags should be on both the Spanish and English pages, but would love some clarification/confirmation from someone that has implemented this successfully before.
International SEO | | DigitalThirdCoast0 -
E-Commerce - Country Domains versus 1 Domain?
Hi, Just wanted to get some feedback and opinions re the idea of segmenting our ecommerce site languages under various domains, like .jp for japanese, .it for italian etc... I do understand the geolocation benefits that this could bring us, but on the flipside, it would mean that we would need to grow our domain authority, link buiding per country domain, which is quite a bit of work. Has anyone ever considered or implemented this and any thoughts? Thanks!
International SEO | | bjs20100 -
Country specific domains pointing to a .com site
Hello, I am new to seo so please be easy if this happens to be a "silly" question. My company has a .com site. We are expanding into global markets, focusing on specific countries right now. General question: Would I be penalized for duplicate content if I purchased country-specific domains and pointed them to the .com site? Thanks, Jim
International SEO | | jimmer0 -
Domain strategy for UK and USA
Hi Everyone, We have example.org.uk with 20K inbound links. We want to target the US as well as the UK. I would be interested to hear what approaches are best for SEO. For example is it better to keep our current domain and have subdirectories for USA for example. Or would it be better to register example.org and then use subdirectories. Or is it better to use different domains for each country? Any help with this much appreciated. Cheers
International SEO | | MarkChambers0