Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Google Analytics Goals - Button Tracking
-
Does anyone know if there is a really easy way to track a button in Google Analytics yourself?
It seems that most button click goal setups involve some use of tricky code and I'm wondering if there is a much easier way to do this that will allow us to simply setup and track certain button clicks as goal conversions in Analytics.
Your help here is much appreciated!
-
Hi,
If you use GTM to do it its a piece of cake. Really. I use that regularly. A click on a button its normally the same as clicking on a link. Here is the GTM help to set that up: https://support.google.com/analytics/answer/6164470?hl=en
By using GTM to set up conversion tracking goals you gain a lot of flexibility and speed. The first time you use GTM it might take some time to learn it, but its definitely worth the time investment. By the way its the method of choice for conversion tracking if you use it regularly.
I use to track all kind of conversions, A/B testing, add all kind of scripts, etc. with GTM for ourselves and all my clients.
You have to set up the GTM container on your website only once then you can add conversions, scripts, etc. without having to touch your websites code anymore, just by using the GTM backend, its as easy as publishing new versions of a website on Wordpress.
Hope this helps.
Cheers,
Cesare
-
Hi,
As Zee said, GTM is great once set up.
<address>This video was useful when I was setting up auto event tracking in GTM Auto-Event Tracking with Google Tag Manager | Lesson 5 - GTM for Beginners and his other posts are good for learning other bits of GTM if you are new to it.</address>
-
I've never used Autotrack, but that sounds really interesting! GTM has a similar "auto event tracking" function.
I second mememax's answer (from a DIY, "right-now" standpoint). However, you might want to consider implementing Google Tag Manager (GTM): GTM has a great interface that's easy to use to set up new events, so regardless of what you add to your site (new campaign, landing page, content, form, etc.), you can just log into your GTM to set this up without needing to code.
-
It requires a bit more knowledge on coding, but if you want to make things easier over time for a small site and a small team you might want to look into using Autotrack, a feature that the Google team build to make tracking certain interactions easier: https://github.com/googleanalytics/autotrack/
-
well it's easy to explain it here without reading a full article.
you have to use Javascript onclick event tracking, which is essentially a way to say to GA to register data overtime your event is triggered.
on the button action code you can add the following onclick event:
ga('send','event','category','action','opt_label', opt_value,{'nonInteraction':1})
You have to change the category, action, opt_label and opt_value as you wish, considering that the last two are optional. For example you want something like this:
ga('send','event','form sent','click','[URL]', 5)
more info here on the official GA site: https://developers.google.com/analytics/devguides/collection/analyticsjs/events it's really clear, if it is not, it means you may want to double check with your dev, or further study Ga documentation about events tracking.
-
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Attribution of conversions to payment gateway in Google Analytics
Hi all, We have been having a problem for a while now where most transactions are attributed to referrals from our payment gateway Sagepay. The issue started a couple of months ago, when we finally upgraded our website to https:// for logged in users and transactions. Before, when we were using http://, transactions were attributed to the correct channel. Even weirder, we upgraded 4 websites and only 2 of them have the issue now, the other two continue to attribute transactions correctly. I added Sagepay to the referral exclusion list which made no difference. Over the weekend, we upgraded to the global site tag and it seems to have improved somewhat, but yesterday 50% of transactions were still attributed to referral/sagepay. I am also seeing an odd issue, where for half of the transactions, the revenue and transaction are attributed to one channel, but the products (quantity) are attributed to another. One of the channels is always referral/sagepay and the other is the channel that the transaction should be attributed to. Has anyone seen this issue before? I'd appreciate any tips that might help us fix this issue. Thanks in advance!
Reporting & Analytics | | ViviCa10 -
Why is Indeed.com traffic appearing as organic in Google Analytics?
A large number of sessions in my client's Google Analytics account appear to come from medium: organic and source:Indeed. Since I'm focused on SEO for this project, I'd prefer that Indeed be treated as referral traffic. Any ideas for fixing this issue? Also, and I'm sure the answer is no, is there a way to fix the past data in Google Analytics that has already reported Indeed as an organic medium?
Reporting & Analytics | | Kevin_P0 -
Tasks for Google Analytics training
Hi Mozzers, I'm delivering some Google Analytics (Fundamentals level) training, and trying to make it was fun and as interesting as possible... which is quite a challenge when it comes to GA. I was just wondering if you're aware of training tasks, or interactions, I could bring into this kind of training session? The group are particularly interested in user journeys and the effectiveness of content. Thanks!
Reporting & Analytics | | A_Q0 -
Google Analytics SEO Queries Not Showing
Hi All, This might be a silly question, but for all the properties I monitor in Google Analytics, I'm now showing no data for SEO Queries under Acquisition for the past 6 days. Normally I would expect a few day delay in queries, but nothing for 6 days is somewhat peculiar especially as it was functioning fine prior to November 12th. Does anyone have insight into what might be going on? Thanks! URaNMa3
Reporting & Analytics | | amichaels0 -
How can I track my rankings on Google Images?
I noticed a small amount of traffic coming from a particular very generic keyword. Being pleasantly surprised that we are ranking for this, and after some digging, I found that we are actually ranking in Google images, rather than in the web results. How can I track whether other keywords are ranking in Google images? I use Rank Checker to track keywords in the main web results, but this doesn't have a function for Google Images. Help please - thanks.
Reporting & Analytics | | TheJewelleryEd0 -
Set Up of Goal Tracking with Google Analytics-$750 a Fair Price????
Greetings Moz Community! My firm operates commercial real estate website that contains 3-4 forms. Each form represents a goals. Google Analytics has been set up for years, but it does not track these form completions/goals properly. My SEO firm has offered to configure Goals on Google Analytics for $750. Is this a fair price? If the set up takes one hour, I am really over paying. But if this is a complex project that may take 7-9 hours the pricing seems OK. Also, the SEO firm will require an additional $750 in the future to set up event tracking. Is this excessive? I might add that my developer will need to add code to my web site. My SEO company has proven reliable and accurate. I can go to sleep at night knowing they are doing a good job. Where as my Argentinian developers really try their best, but perhaps because of the language barrier, they can make mistakes from time to time. I am willing to pay a premium to ensure that the job is done correctly domestically, however I don't appreciate over paying. Is the $750 payment for setting up Google Analytics reasonable assuming the job is done well??? Thanks,
Reporting & Analytics | | Kingalan1
Alan0 -
Why is Google Analytics showing index.php after every page URL?
Hi, My client's site has GA tracking code gathering correct data on the site, but the pages are listed in GA as having /index.php at the end of every URL, although this does not appear when you visit the site pages. Even if there is a redirect happening for site visitors, shouldn't GA be showing the pages as their redirect destination, i.e. the URL that visitors actually see? Could this discrepancy be adversely affecting my search performance? Example page: http://freshstarttax.com/innocent-spouse/ shows up in GA as http://freshstarttax.com/innocent-spouse/index.php thanks
Reporting & Analytics | | JMagary0 -
Localhost:4444 Showing Up in Google Analytics
Hello All, Lately in my Google Analytics account I have noticed a referral source labelled: localhost:4444 The number of visits is really high from this source, but I have no idea (no clue!) what it actually means. Can anyone shed some light on what this is about? Should I be creating some sort of filter to screen out this as a referral source (assuming it is not legitimate)? Many thanks in advance. Cheers!
Reporting & Analytics | | Robert-B0