Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Enhance Keyword Discovery with Bulk Analysis
      Moz Pro

      Enhance Keyword Discovery with Bulk Analysis

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Access 20 years of data with flexible pricing
      Moz API

      Access 20 years of data with flexible pricing

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Technical SEO
    4. What is SEO best practice to implement a site logo as an SVG?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    What is SEO best practice to implement a site logo as an SVG?

    Technical SEO
    4
    8
    7805
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • twisme
      twisme Subscriber last edited by

      What is SEO best practice to implement a site logo as an SVG?
      Since it is possible to implement a description for SVGs it seems that it would be possible to use that for the site name.

      <desc>sitename</desc>
          {{ STUFF }}

      There is also a title tag for SVGs. I’ve read in a thread from 2015 that sometimes it gets confused with the title tag in the header (at least by Moz crawler) which might cause trouble. What is state of the art here? Any experiences and/or case studies with using either method?

      <title>sitename</title>
          {{ STUFF }}

      However, to me it seems either way that best practice in terms of search engines being able to crawl is to load the SVG and implement a proper alt tag:

      What is your opinion about this? Thanks in advance.

      1 Reply Last reply Reply Quote 1
      • Roman-Delcarmen
        Roman-Delcarmen @Roman-Delcarmen last edited by

        As you can see Yoast SEO just follow the official information and guides

        1 Reply Last reply Reply Quote 1
        • seoman10
          seoman10 last edited by

          I think the point that Roman is making is that it doesn't make any difference what you use for your logo from Google perspective.

          You just need to make sure that it works across the different types of browser.

          As far as I know, Google doesn't really interpret images as such at the moment.

          1 Reply Last reply Reply Quote 1
          • Roman-Delcarmen
            Roman-Delcarmen @donsilvernail last edited by

            This what Google say about it

            "Today, we’re launching support for the schema.org markup for organization logos, a way to connect your site with an iconic image. We want you to be able to specify which image we use as your logo in Google search results.

            Using schema.org Organization markup, you can indicate to our algorithms the location of your preferred logo. For example, a business whose homepage is www.example.com can add the following markup using visible on-page elements on their homepage:

            Home

            Update 21 October 2014: You can also use any other supported syntax such as this JSON-LD code:

            This example indicates to Google that this image is designated as the organization’s logo image for the homepage also included in the markup, and, where possible, may be used in Google search results. Markup like this is a strong signal to our algorithms to show this image in preference over others, for example when we show Knowledge Graph on the right hand side based on users’ queries."

            Source

            Using schema.org markup for organization logos

            Roman-Delcarmen 1 Reply Last reply Reply Quote 2
            • donsilvernail
              donsilvernail @Roman-Delcarmen last edited by

              Roman,

              Yoast is an SEO guidance plugin for WordPress. This is only good info if the op has a WordPress website!

              Thanks,

              Don Silvernail

              Roman-Delcarmen 1 Reply Last reply Reply Quote 0
              • Roman-Delcarmen
                Roman-Delcarmen last edited by

                As I understand Google doesn't care if your logo is in SVG, JPG or PNG. If you want to mark up your logo the best way to do it is using Schemas.

                In fact "Yoast SEO" the most popular SEO plugins for WordPress use this solution.

                Wordpress > Dashboard > Company info
                you set the info on your website, upload your logo and then you will notice that the plugins have created json code with your company or website info.

                Schema.org Markup
                Google recently introduced Schema.org markup for logos, which is semantic markup that helps search engines to clearly discover which website image should be considered the official logo. Example:

                
                 [![Acme LLP Patent Lawyers, Chicago, IL](https://www.example.com/acme-patent-
                lawyers.gif)](http://www.example.com/ "Acme Patent 
                Lawyers, Chicago")
                
                

                Google Official Guide
                Using schema.org markup for organization logos

                IN SUMMARY
                Forget the file format and focus on how you mark up the information on your website. If you don't have WordPress there is a lot of options to create schemas.

                Introduction to Structured Data just need a code editor or you can use some
                Schema Markup Generator this is the Google Official Tool to validate your Schemas

                IF THIS ANSWER WERE USEFUL MARK IT AS A GOOD ANSWER 🙂

                donsilvernail 1 Reply Last reply Reply Quote 4
                • seoman10
                  seoman10 last edited by

                  As Donald said you don't want your logo as the title.

                  ALT text is used to describe an image, the impact on SEO is very small these days.

                  I would say keep the good HTML programming and editorial practices such as start your page with a header, adding titles were appropriate and elaborate with text, pictures and videos. Make sure you describe the pictures and videos with text, including the text around the element and within the ALT the text.

                  In this day and age, you need to optimize the user experience, not the search engine.

                  1 Reply Last reply Reply Quote 0
                  • donsilvernail
                    donsilvernail last edited by

                    Hi Twisme,

                    You do not want google to think of your image title as a site title. It is not documented how google treats svgs and their properties. my recommendation would be to use the old fashion way <img src="file.svg" alt="youralttaghere">

                    Thanks,

                    Don Silvernail

                    1 Reply Last reply Reply Quote 2
                    • 1 / 1
                    • First post
                      Last post

                    Got a burning SEO question?

                    Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                    Start my free trial


                    Browse Questions

                    Explore more categories

                    • Moz Tools

                      Chat with the community about the Moz tools.

                    • SEO Tactics

                      Discuss the SEO process with fellow marketers

                    • Community

                      Discuss industry events, jobs, and news!

                    • Digital Marketing

                      Chat about tactics outside of SEO

                    • Research & Trends

                      Dive into research and trends in the search industry.

                    • Support

                      Connect on product support and feature requests.

                    • See all categories

                    Related Questions

                    • Breemcc

                      Our clients Magento 2 site has lots of obsolete categories. Advice on SEO best practice for setting server level redirects so I can delete them?

                      magento nginx

                      Our client's Magento website has been running for at least a decade, so has a lot of old legacy categories for Brands they no longer carry. We're looking to trim down the amount of unnecessary URL Redirects in Magento, so my question is: Is there a way that is SEO efficient to setup permanent redirects at a server level (nginx) that Google will crawl to allow us at some point to delete the categories and Magento URL Redirects? If this is a good practice can you at some point then delete the server redirects as google has marked them as permanent?

                      Technical SEO | | Breemcc
                      0
                    • Mediaholix

                      Does anyone know the linking of hashtags on Wix sites does it negatively or postively impact SEO. It is coming up as an error in site crawls 'Pages with 404 errors' Anyone got any experience please?

                      Does anyone know the linking of hashtags on Wix sites does it negatively or positively impact SEO.  It is coming up as an error in site crawls 'Pages with 404 errors'  Anyone got any experience please? For example at the bottom of this blog post https://www.poppyandperle.com/post/face-painting-a-global-language the hashtags are linked, but they don't go to a page, they go to search results of all other blogs using that hashtag.  Seems a bit of a strange approach to me.

                      Technical SEO | | Mediaholix
                      0
                    • RoxBrock

                      Is it good practice to still pay for Best of the Web Directory (BOTW) and other similar one's you have to pay for?

                      I know that paid for links are hit by Google, but in the past these directories were okay. What about now? Thank you.

                      Technical SEO | | RoxBrock
                      0
                    • Dan-Lawrence

                      Image Height/Width attributes, how important are they and should a best practice site include this as std

                      Hi How important are the image height/width attributes and would you expect a best practice site to have them included ? I hear not having them can slow down a page load time is that correct ? Any other issues from not having them ? I know some re social sharing (i know bufferapp prefers images with h/w attributes to draw into their selection of image options when you post) Most importantly though would you expect them to be intrinsic to sites that have been designed according to best practice guidelines ? Thanks

                      Technical SEO | | Dan-Lawrence
                      0
                    • inlinear

                      Correct linking to the /index of a site and subfolders: what's the best practice? link to: domain.com/ or domain.com/index.html ?

                      Dear all, starting with my .htaccess file: RewriteEngine On
                      RewriteCond %{HTTP_HOST} ^www.inlinear.com$ [NC]
                      RewriteRule ^(.*)$ http://inlinear.com/$1 [R=301,L] RewriteCond %{THE_REQUEST} ^./index.html 
                      RewriteRule ^(.)index.html$ http://inlinear.com/ [R=301,L] 1. I redirect all URL-requests with www. to the non www-version...
                      2. all requests with "index.html" will be redirected to "domain.com/" My questions are: A) When linking from a page to my frontpage (home) the best practice is?: "http://domain.com/" the best and NOT: "http://domain.com/index.php" B) When linking to the index of a subfolder "http://domain.com/products/index.php" I should link also to: "http://domain.com/products/" and not put also the index.php..., right? C) When I define the canonical ULR, should I also define it just: "http://domain.com/products/" or in this case I should link to the definite file: "http://domain.com/products**/index.php**" Is A) B) the best practice? and C) ? Thanks for all replies! 🙂
                      Holger

                      Technical SEO | | inlinear
                      0
                    • joony2008

                      Found a Typo in URL, what's the best practice to fix it?

                      Wordpress 3.4, Yoast, Multisite The URL is supposed to be "www.myexample.com/great-site" but I just found that it's "www.myexample.com/gre-atsite" It is a relatively new site but we already pointed several internal links to "www.myexample.com/gre-atsite" What's the best practice to correct this? Which option is more desirable? 1.Creating a new page I found that Yoast has "301 redirect" option in the Advanced tap Can I just create a new page(exact same page) and put noindex, nofollow and redirect it to http://www.myexample.com/great-site OR 2. htacess redirect rule simply change the URL to http://www.myexample.com/great-site and update it, and add Options +FollowSymLinks RewriteEngine On
                      RewriteCond %{HTTP_HOST} ^http://www.myexample.com/gre-atsite$ [NC]
                      RewriteRule ^(.*)$ http://www.myexample.com/great-site$1 [R=301,L]

                      Technical SEO | | joony2008
                      0
                    • GriffinHansen

                      What are the pros and cons of moving one site onto a subdomain of another site?

                      Two sites. One has weaker sales. What would the benefits and problems for SEO of moving the weak site from its own domain to a subdomain of the stronger site?

                      Technical SEO | | GriffinHansen
                      0
                    • fabiank

                      Index forum sites

                      Hi Moz Team, somehow the last question i raised a few days ago not only wasnt answered up until now, it was also completely deleted and the credit was not "refunded" - obviously there was some data loss involved with your restructuring. Can you check whether you still find the last question and answer it quickly? I need the answer 🙂 Here is one more question: I bought a website that has a huge forum, loads of pages with user generated content. Overall around 500.000 Threads with 9 Million comments. The complete forum is noindex/nofollow when i bought the site, now i am thinking about what is the best way to unleash the potential. The current system is vBulletin 3.6.10. a) Shall i first do an update of vbulletin to version 4 and use the vSEO tool to make the URLs clean, more user and search engine friendly before i switch to index/follow? b) would you recommend to have the forum in the folder structure or on a subdomain? As far as i know subdomain does take lesser strenght from the TLD, however, it is safer because the subdomain is seen as a separate entity from the regular TLD. Having it in he folder makes it easiert to pass strenght from the TLD to the forum, however, it puts my TLD at risk c) Would you release all forum sites at once or section by section? I think section by section looks rather unnatural not only to search engines but also to users, however, i am afraid of blasting more than a millionpages into the index at once. d) Would you index the first page of a threat or all pages of a threat? I fear duplicate content as the different pages of the threat contain different body content but the same Title and possibly the same h1. Looking forward to hear from you soon! Best Fabian

                      Technical SEO | | fabiank
                      0

                    Get started with Moz Pro!

                    Unlock the power of advanced SEO tools and data-driven insights.

                    Start my free trial
                    Products
                    • Moz Pro
                    • Moz Local
                    • Moz API
                    • Moz Data
                    • STAT
                    • Product Updates
                    Moz Solutions
                    • SMB Solutions
                    • Agency Solutions
                    • Enterprise Solutions
                    • Digital Marketers
                    Free SEO Tools
                    • Domain Authority Checker
                    • Link Explorer
                    • Keyword Explorer
                    • Competitive Research
                    • Brand Authority Checker
                    • Local Citation Checker
                    • MozBar Extension
                    • MozCast
                    Resources
                    • Blog
                    • SEO Learning Center
                    • Help Hub
                    • Beginner's Guide to SEO
                    • How-to Guides
                    • Moz Academy
                    • API Docs
                    About Moz
                    • About
                    • Team
                    • Careers
                    • Contact
                    Why Moz
                    • Case Studies
                    • Testimonials
                    Get Involved
                    • Become an Affiliate
                    • MozCon
                    • Webinars
                    • Practical Marketer Series
                    • MozPod
                    Connect with us

                    Contact the Help team

                    Join our newsletter
                    Moz logo
                    © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                    • Accessibility
                    • Terms of Use
                    • Privacy

                    Looks like your connection to Moz was lost, please wait while we try to reconnect.