Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
3rd Party Reviews - Schema Implementation
-
Hi,
Currently my client displaying Ratings & Reviews from a third-party (TripAdvisor) service and only displaying 5 reviews but not showing "Read More Reviews" button to TripAdvisor page. Now I would like to use Rich Snippet schema markup code on these rating & reviews but below are my few concerns, could you please guide me:
1. Can I use Rich Snippet Schema markup code on widget of TripAdvisor Rating & Review.
2. If I apply schema markup code, Do I need to maintain TripAdvisor link for "Read More reviews".
Below are the URLs which contains TripAdvisor rating & reviews after big image:
Please let me know if you have any questions.
Thanks,
Satla
-
Hi @ThompsonPaul,
I've just been reading into this as just about everyone in my field use third party reviews and mark it up with snippets. I'm under the impression that Google is fine with the use of third party reviews.
In the Google guidelines, it says: "Only include critic reviews that have been directly produced by your site, not reviews from third-party sites or syndicated reviews."
I am under the belief if you are not using a critic review then you are safe to use third-party reviews. Refer to the bottom of the guidelines for the Review Snippet Guidelines rather than the Critic Review Guidelines
Especially because our team has experienced Third Party Reviews being approved by Google.When we originally put in the mark up we got a penalty for another reason (Developer incorrectly released on all pages). Google then reviewed our mark up approving the use of third party reviews and removed our penalty.
I'd love to know your thoughts! Let me know
-
Just the fact that a competitor gets away with something isn't a good reason to try the same thing. If Google explicitly says not to do something, it's wise to listen. The competitors may be fine for now, but in upcoming algorithm updates will probably suffer if they are violating Google's guidelines.
Are you sure your competitors are using Schema? I checked the two goo.gl links you provided for the competitors, and although I can see the reviews, the reviews themselves have no Schema markup. The competitors have used other Schemas like Hotel and LocationFeatureSpecification, even AggregateRating - just not Review.
-
Thanks for reply Paul.
but few competitors are still using 3rd party reviews with markup code and coming rich snippets in Google successfully. For example below are the few competitor currently using.
Competitor 1: https://goo.gl/Dq7tMn [1453 reviews - from 3rd party]
Competitor 2: https://goo.gl/YzdK2v [1453 reviews - from 3rd party]
Below is the Google SERP link for this keyword [Eurocalas Aparthotel] and you can see both competitors are coming with Rich Snippet
Google SERP: https://goo.gl/vfvZat [you can see both competitors with rich snippet]
Kindly let me know you feed back on these competitor links.
Thanks,
Satla
-
Google's been quite clear that reviews on our sites from 3rd party review sources must not have review markup, SK. It's grounds for a "manipulative markup" penalty.
Review markup should "Only include critic reviews that have been directly produced by your site, not reviews from third-party sites or syndicated reviews."
Paul
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is It Beneficial to 'Like' My Clients Google Reviews?
I have a client who is insisting that all of us in the office 'like' his positive reviews on Google. My boss & I are fine with doing this, but due to the industry the client works in, my staff is questioning doing this or not because they do not want to be associated with his company outside of work. Is there any SEO benefit to us liking his reviews or is this more for him to feel better that people are reading them? Does my staff have anything to worry about if they do 'like' his reviews?
Reviews and Ratings | | Justine.Hedge3 -
Review Schema Dropped Off A Cliff!?
Hello everyone, I recently implemented some review schema for my website which looked to be successful as my review stars were appearing in organic rankings with no problem! Yay! However... I've just checked in on where we are with these and they have literally dropped off a cliff and I have no idea why. See image attached with the graph that shows our reviews looking great in July/August then dropping off w/c 26th August. I literally have no idea why this has happened. The Schema Markup Tool shows no errors or issues with the markup either. Can anyone advise? 81Rv88Y
Reviews and Ratings | | Virginia-Girtz0 -
Any experiences with Reviews.io?
Hello, We have used Trustpilot.com for a few years in the past. Service was reasonable and they did what they were supposed to do. However, due to their price and requirement for a full-year payment upfront we stopped using their review collection service. Is someone using Reviews.io? They are included in Google Review Partners, which seems to be very encouraging:
Reviews and Ratings | | the-global-communicator
https://support.google.com/adwords/answer/2375474?hl=en Also, they have a decent price for their intermediary package (about $ 89/month) and don't require a yearly contract like Trustpilot and some others. Any experiences you could share about Reviews.io will be appreciated. Luciano, The Translation Company Group0 -
Client wants to delete Google My Business Due to Bad Review
My client has received a bad review on Google and although has other good ones, wants to delete the current Google My Business page and open a new one. I disagree with this strategy but need some evidence to back it up. They are ranking well and so I don't want to upset the cart. I need reasons not to in terms of potentially harming rankings. Am I right that this could impact?
Reviews and Ratings | | AL123al3 -
Why can I not add Schema Mark up to my homepage?
I've paid a company to add Schema to my website, but they just told me they can't add it to my homepage? Is this correct??
Reviews and Ratings | | MissThumann0 -
Do schema review numbers have to be manually updated?
Hi! I've had success with review schema rendering in SERPs but have had to manually code the numbers and update those numbers as more reviews come in (which is a bit time-consuming). Is there a way to use auto-generated numbers that will still render schema or do those numbers have to be manually added? I've looked at the schema for sites like IMDB, and their schema numbers seem to be manually added, which seems like a huge lift. Advice/input is appreciated!
Reviews and Ratings | | 199580 -
Yelp Review From My Customer Removed
Hi, A customer of mine told me she created a yelp account just to give me a review. She's a good customer and wanted to show me her appreciation. I thanked her for taking the trouble. About a week later, I see that her review was marked as "not recommended." This was a legitimate review made by a real customer. I'm angry that it was removed for no reason. I noticed a competitor of mine has 18 yelp reviews and all of them show up just fine. I also noticed that this same competitor is paying for ads from Yelp. A couple of years ago, another customer reviewed me on yelp and it was also labeled as "not recommended." So I now have 2 "not recommended" reviews on Yelp that, if you ask me, imply that my reviews are fake. After Yelp and Yahoo merged, I lost the 14 Yahoo reviews I had obtained from customers over the last six years. I have also noticed over the years, that whenever I need to sign into my Yelp business account to update the data, it's locked until some pushy sales person calls and asks to speak to me in order to try to sell me ads on Yelp. Anyone else hate Yelp? They're obviously not really interested in making sure reviews are "real," they're just interested in selling expensive ads.
Reviews and Ratings | | Ophelia6191 -
Having Yelp Reviews Removed
Since we all work with Yelp on a local basis, I believe many are aware that if a review is placed by a non customer about a company, Yelp will typically remove them if you show that it isn't valid, etc. We all know they made a show of outing those who posted fake reviews as well. Here is a question I have though: Have any of you been aware of Yelp taking down valid negative reviews for companies? I have just run into this and find it somewhat perplexing. If you know of this, I would love to hear how it happens? Thanks,
Reviews and Ratings | | RobertFisher2