Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Query string parameters always bad for SEO?
-
I've recently put some query string parameters into links leading to a 'request a quote' form which auto-fill the 'product' field with the name of the product that is on the referring product page.
E.g.
Red Bicycle product page >>> Link to RFQ form contains '?productname=Red-Bicycle' >>>> form's product field's default value becomes 'Red-Bicycle'
I know url parameters can lead to keyword cannibalisation and duplicate content, we use sub-domains for our language changer. BUT for something like this, am I potentially damaging our SEO?
Appreciate I've not explained this very well. We're using Kentico by the way, so K# macros are a possibility (I use a simple one to fill the form's Default Field).
-
No, I would make sure it's the best use case for you. Sometimes you can store this data in a cookie. But there are still great ways for just SEO that can help you with making sure that it won't hurt. Usually the best way is still having a canonical tag on the page that matches with the page that the content is originally from.
-
Hi Martijn,
Thanks for the reply. Am I going about this completely the wrong way? Would you recommend using local storage instead?
All the best,
Michael
-
Well it would depend on how you set up the data. In the end you can transfer the data from one page to the other in multiple ways (local data storage, cookies, POST). So in most cases you wouldn't even need a parameter like this so you can keep your URLs as clean as possible.
-
Thanks!
I've defined it in Google Search Console and asked it to not be crawled.
It isn't actually for tracking, simply to auto-fill a form for the customer, hopefully to enhance conversions (we sell quite wordy and complex products, some people visit the form, get in a muddle and prefer to ring us than complete the form).
If I was to 301 it back to the original URL, wouldn't that immediately move the user to a URL without the query string?
-
Hi,
Parameters are definitely not always a bad thing, if you use them for filtering or pagination they have a great use case. Also for tracking purposes which I think is what you're talking about here it would be fine. But you probably want to put some support in place to make sure you don't mess up your SEO. You have a few ways of doing that:
- Define the URL parameters in Google Search Console, read more about it here.
- In some cases if it's just for tracking purposes but would trigger an actual pageview or 200 status code. Then it might be good to implement a canonical URL that would link back to the original page.
- Robots.txt, way more aggressive but if you don't want search engines to look at the pages at all you can exclude the parameters through the robots.txt. I would advise against using this if you don't have great SEO knowledge.
Hope this was useful!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Barba Plugin and SEO
Hello, community! My client wants to use the barba.js plugin for their new site. What are the implications for SEO?
Technical SEO | | SimpleSearch0 -
Breadcrumbs on Mobile How important are they for SEO?
Due to Poor unsightly look of breadcrumbs and the space it takes up above the fold we only employ breadcrumbs on our desktop version. Breadcrumbs are hidden from view on mobile version. However as mobile first indexing is now in play what technical SEO impacts will this have? one thing that comes to mind is crawling deeper pages where breadcrumbs made them accessible in less than 3 link clicks? But i am unsure now of the impacts of not having breadcrumbs visible for mobile version of our site.
Technical SEO | | oceanstorm0 -
How does changing sitemaps affect SEO
Hi all, I have a question regarding changing the size of my sitemaps. Currently I generate sitemaps in batches of 50k. A situation has come up where I need to change that size to 15k in order to be crawled by one of our licensed services. I haven't been able to find any documentation on whether or not changing the size of my sitemaps(but not the pages included in them) will affect my rankings negatively or my SEO efforts in general. If anyone has any insights or has experienced this with their site please let me know!
Technical SEO | | Jason-Reid0 -
Date in permalinks. Bad?
Hello! I have a recipe website with over 1000 posts. Currently I have the month and year in the permalink that everyone is hinting off to me is bad. On the same front people tell me if I change the permalinks to just the post name it's going to significantly slow down my site. I'm torn on this one about changing. From Google's standpoint is it better to change to the post name and if so should I be fearing I'm going to run into trouble with the change? Any suggestions you have would be appreciated. Thanks!!!
Technical SEO | | Rich-DC1 -
Schema for Banks and SEO
I'm researching Schema opportunities for a bank, but besides the shema markup available today (like bankorcreditunion) and developments with FIBO, I can find no answer as to the effect of tagging interest rates and such in terms of SERP/CTR performance or visibility. Does anyone have a case study to share or some insight on the matter?
Technical SEO | | Netsociety0 -
No indexing url including query string with Robots txt
Dear all, how can I block url/pages with query strings like page.html?dir=asc&order=name with robots txt? Thanks!
Technical SEO | | HMK-NL0 -
Restaurant menu SEO: PDF or HTML?
Is it better to use a PDF or hard code restaurant menus (or any document for that matter) in HTML? I want the content to be indexed and thought PDF was the way to go for several reasons, but I wanted to get confirmation on this before I move forward.
Technical SEO | | BostonWright0 -
200 Redirects for SEO instead of 301
We are working with a company on re-platforming our website. On a call yesterday they outlined a strategy to use 200 redirects for our top keywords instead of 301s. I am not familiar with this type of redirect and was wondering if anyone could provide some more insight.
Technical SEO | | EvergladesDirect0