Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Is using REACT SEO friendly?
-
Hi Guys
Is REACT SEO friendly? Has anyone used REACT and what was the results? Or do you recommend something else that is better suited for SEO?
Many thanks for your help in advance.
Cheers
Martin
-
@martin1970 said in Is using REACT SEO friendly?:
Is REACT SEO friendly? Has anyone used REACT and what was the results? Or do you recommend something else that is better suited for SEO?
React itself isn't inherently bad for SEO, but extra care must be taken with regards to optimizing its use for search. Many successful websites use React, yet SEO optimization remains essential.
Consider frameworks such as Next.js, which handles server-side rendering for SEO-friendly development. For ultimate efficiency, however, a static site generator might be better.
If you're interested in SEO, you can join a digital marketing course in Kolkata!
-
@martin1970 said in Is using REACT SEO friendly?:
Is REACT SEO friendly? Has anyone used REACT and what was the results? Or do you recommend something else that is better suited for SEO?
React can be SEO-friendly, but there are considerations to keep in mind due to its default client-side rendering. When search engines crawl websites, they traditionally expect server-rendered HTML for indexing. React applications often render content on the client side, which can pose challenges for search engine optimization (SEO).
To address this issue, there are a few strategies:
-
Server-Side Rendering (SSR):
- SSR involves rendering React components on the server before sending HTML to the client. This ensures that search engines receive fully rendered HTML, making content easily indexable.
- Tools like Next.js, a React framework, support SSR, providing a smoother SEO experience.
-
Static Site Generation (SSG):
- SSG generates static HTML files during the build process. This approach ensures that content is pre-rendered, enhancing SEO performance.
- Next.js also supports SSG, making it a versatile choice for projects requiring strong SEO.
-
Prerendering:
- Prerendering involves generating static HTML for specific pages at build time. This approach combines the benefits of SSR and SSG, allowing developers to target critical pages for SEO optimization.
Several companies and developers have successfully implemented React with SEO in mind. By using SSR or SSG, they've achieved positive results in search engine rankings and overall visibility.
It's essential to note that while React can be SEO-friendly, other frameworks like Angular or Vue.js may also offer SEO solutions. The choice depends on the project's specific requirements and the developer's familiarity with the framework.
In summary, React can be made SEO-friendly through practices like SSR, SSG, or prerendering. Many developers have experienced success in maintaining good SEO performance with React, especially when using tools like Next.js. However, the decision should be based on the project's needs, available resources, and the development team's expertise. Always ensure that your chosen approach aligns with current SEO best practices to achieve optimal results.
-
-
I have doing some research on this issue since there are lots of mixed opinion on this. Per my friends who work on this matter closely, Google, Bing, Yahoo, and DuckDuckGo should all be able to fetch the React based single page applications.
Custom Mat Board (which cuts customized mat boards for any Amazon or IKEA picture frames) is a React based application, and it works well. Please check out Fetch as Google and note if there are any major difference between what Google bot sees and what humans can see. If there are significant differences, you should do something about it. But per my experience, Google bots and humans do see the same thing.
PM me if you have any questions. Cheers!
WJ
-
Thanks for discussing this, Martijn.
Aside from Google, is there any concern that other search engines would have issues rendering a JS website, whether the site uses React, Angular or another framework?
Thanks
-SB
-
Hi Martin,
It can be, that's the actual answer. As React is using JavaScript to load its pages and load the content in most cases. Google and other search engines are able to read the content but it's always required in these cases to check what the actual result is. I've worked with many sites using React and it depends if they're using server or client-side rendering. Start there, to figure out what you can be using for your client/company. Some teams are really drawn to the client side rendering which is a little bit more dangerous as not always can Google see the actual content. In case of server-side rendering, I've seen it go well for most of these.
Let me know if you have any specific questions, happy to answer them!
Martijn.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
On page vs Off page vs Technical SEO: Priority, easy to handle, easy to measure.
Hi community, I am just trying to figure out which can be priority in on page, off page and technical SEO. Which one you prefer to go first? Which one is easy to handle? Which one is easy to measure? Your opinions and suggestions please. Expecting more realistic answers rather than usual check list. Thanks
Algorithm Updates | | vtmoz0 -
Hotel SEO, 3-pack & Search Console: How to get the right data and how to improve CTR?
Hey guys, I've been working with some hotels and I feel like there are some specific issues which need special solutions.
Algorithm Updates | | Maggiathor
Maybe some of you also work for hotels and face similar problems. Question 1: Google "forces" 3-packs impressions to OTAs like booking.com via Hotel Ads. You basically have a big blue "book now" button and a small little website button. This ends up basically leading to CTRs below 1% despite a 1-3 Position. Is there any way to improve the organic CTR? Of course we use hotel ads, but they offer bad analytics AND we basically pay for our SEO-Performance. Question 2: Search console doesn't specify wether or not a impression comes from 3-Pack or the rest of the organic results, which basically leads to a average position which says nothing. It's hard to evaluate the performance of meta-titles and texts, because the ctr is also mixed. What would be a better way to get this data or do you think google will change this in some time (new search console doesn't offer this). Question 3: Hotel Rankings are dominated by OTAs, Meta-Searchers and BIg Chains. Has anyone experience in SEO for smaller, family owned Hotels? Any tricks how to get a steady traffic source outside of brand results? Hope there are some travel experts in here 🙂0 -
Ecommerce SEO: Is it bad to link to product/category pages directly from content pages?
Hi ! In Moz' Whiteboard friday video Headline Writing and Title Tag SEO in a Clickbait World, Rand is talking about (among other things) best practices related to linking between search, clickbait and conversion pages. For a client of ours, a cosmetics and make-up retailer, we are planning to build content pages around related keywords, for example video, pictures and text about make-up and fashion in order to best target and capture search traffic related to make-up that is prevalent earlier in the costumer journey. Among other things, we plan to use these content pages to link directly to some of the products. For example a content piece about how to achieve full lashes will to link to particular mascaras and/or the mascara category) Things is, in the Whiteboard video Rand Says:
Algorithm Updates | | Inevo
_"..So your click-bait piece, a lot of times with click-bait pieces they're going to perform worse if you go over and try and link directly to your conversion page, because it looks like you're trying to sell people something. That's not what plays on Facebook, on Twitter, on social media in general. What plays is, "Hey, this is just entertainment, and I can just visit this piece and it's fun and funny and interesting." _ Does this mean linking directly to products pages (or category pages) from content pages is bad? Will Google think that, since we are also trying to sell something with the same piece of content, we do not deserve to rank that well on the content, and won't be considered that relevant for a search query where people are looking for make-up tips and make-up guides? Also.. is there any difference between linking from content to categories vs. products? ..I mean, a category page is not a conversion page the same way a products page is. Looking forward to your answers 🙂0 -
Can I use schema markup for my Trustpilot results?
Hi we have excellent Trustpilot reviews & want to know if we can include these in schema markup in order for the results to show in SERPs? The Trustpilot results show in PPC but not SERPs. A competitor looks to have no Trustpilot or other independent reviews but is showing 5 stars in SERPs, i also cant find any customer reviews on their site, it looks to be just coding that is driving the SERPs view? Their site is goldencharter.co.uk Any thoughts much appreciated Thanks Ash
Algorithm Updates | | AshShep11 -
Has anyone used Capterra and will I get penalized for paid links?
Hello - I'm contemplating buying a directory listing on the software promotion website http://www.capterra.com/ . It's a site that gets quite a bit of traffic for people searching for software products and I was interested in promoting my software product there, but I don't want to ruin our very good standing with Google at this time if Google deems Capterra as selling paid links. I'm not interested in this for links but instead as a good source of referral traffic for my software site. If anyone has used Capterra or has advice on whether Capterra might injure my SERP rankings, I would appreciate it. Thanks, Jeff
Algorithm Updates | | DenverDude0070 -
Is changing your meta titles frequently good SEO Practice
Greetings, Im a new SEO and really knew nothing until signing up to SEOMoz. After reading the SEO101 and gathering as much information in a short period of time things started to become a little clearer. So I started my first campaign used my new SEO knowledge and input all of my meta information. Then I waited a few days to see what happened with my search result. We had never ranked for a single keyword before mind you. So a couple/few of days go by and I started punching in my keywords and looking through the pages. There I was page three. I was SO happy. I read the entire SEO101 again, realized a little more about what I had to do. So I started changing everything up, adding pictures, I found out what a IMG ALT Attributes were in the HTML editor, bolded text and all the other things I missed the first time around. Three days go by and I move up again. I start to notice my traffic is increasing and I am actually getting organic hits through search traffic. This has never happened before. I am over the moon. But I realize that I have my main focus keyword as the second key word in my title tag. So I switch the two words around, wait a few more days. Here's why I ask my question. The original title tag was still showing up and I was on the first page for both keywords, and I could see both title tags when searching for either keyword. So; Is changing your meta titles frequently good SEO Practice ? Warmest regards, Michael S&M Warning: adult site, NSFW
Algorithm Updates | | Sexandmetal0 -
To use the same content just changing the keywords could be seen as duplicate content?
I want to offer the same service or product in many different cities, so instead of creating a new content for each city what I want to do it to copy the content already created for the product and service of a city and then change the name of the city and create a new url inside my website for each city. for example let say I sell handmade rings in the USA, but I want o target each principal city in the USA, so I have want to have a unque url for ecxh city so for example for Miami I want to have www.mydomain.com/handmade-rings-miami and for LA the url would be www.mydomain.com/handmade-rings-la Can I have the same content talking about the handmade rings and just change the keywords and key phrases? or this will count as a duplicate content? content: TITLE: Miami Handmade Rings URL :www.mydomain.com/handmade-rings-miami Shop Now handmade rings in Miami in our online store and get a special discount in Miami purchases over $50 and also get free shipping on Miami Local address... See what our Miami handmade rings clients say about our products.... TITLE: LA Handmade Rings URL: www.mydomain.com/handmade-rings-la Shop Now handmade rings in LA in our online store and get a special discount in LA purchases over $50 and also get free shipping on LA Local address... See what our LA handmade rings clients say about our products.... There are more than 100 location in the country I want to do this, so that is why I want to copy paste and replace.. Thanks in advance, David Orion
Algorithm Updates | | sellonline1230 -
What are the good strategies using satellite sites in SEO??
Hello to everybody, We'are thinking about launching a massive amount of satellite websites in order to promote our website. Is it really efficient in terms of link building? Or is the ROI really small due to the amount of time and money needed to create and manage these websites? Thanks a lot!!! Update: Thanks to all of you for all these interesting answers!
Algorithm Updates | | sarenausa1
