Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What IP Address does Googlebot use to read your site when coming from an external backlink?
-
Hi All,
I'm trying to find more information on what IP address Googlebot would use when arriving to crawl your site from an external backlink.
I'm under the impression Googlebot uses international signals to determine the best IP address to use when crawling (US / non-US) and then carries on with that IP when it arrives to your website?
E.g. - Googlebot finds www.example.co.uk. Due to the ccTLD, it decides to crawl the site with a UK IP address rather than a US one. As it crawls this UK site, it finds a subdirectory backlink to your website and continues to crawl your website with the aforementioned UK IP address.
Is this a correct assumption, or does Googlebot look at altering the IP address as it enters a backlink / new domain?
Also, are ccTLDs the main signals to determine the possibility of Google switching to an international IP address to crawl, rather than the standard US one? Am I right in saying that hreflang tags don't apply here at all, as their purpose is to be used in SERPS and helping Google to determine which page to serve to users based on their IP etc.
If anyone has any insight this would be great.
-
There's a few things you need to marry up if you want to do this. You need the referring page or domain / hostname (to validate that the session came from a backlink you know about). Once you filter the data down like that, you just need to filter by user-agent ("googlebot" - or any user-agent string which contains "googlebot"). Then you just want to look at the IP address field in the tabular data and you have your answers!
Here's the problem, most IP-level data is contained within basic server-side analysis packages (like AWStats which is installed on most sites, within the cPanel) or alternatively you can go to the log files for much of the same data. Most referrer-level data (stuff that deals with attribution) is contained within Analytics suites like Adobe Omniture or Google Analytics.
In GA, you can't usually get to 'individual' IP-level data. There used to be a URL hack to force it to render, but it was killed off (and many people who used it were banned by Google). The reason for that is, Google don't want too much PID (Personally Identifiable Data) harvested by their tool. It creates too many legal issues for Google (and also, whomever is leveraging that data for potentially nefarious marketing purposes)
Since you won't get enough IP-level data from GA, you're going to have to go to log files and log analysis tools instead. Hopefully they will contain at least some referral level data... The issue is, getting all the pieces you want to align in a legally compliant way
Obviously you have your reasons for looking. I'd check if you can find anything on your CPanel in AWStats (if that's installed) or get the log files and analyse them with something like Screaming Frog Log File Analyser
I can't promise this will return the data you want, but it's probably your only hope
-
Hi,
First of all "Google crawls from many IPs and they have confirmed that they do periodically add new ones. And there are also various Googlebot useragents, not just the regular one. This is why Google doesn't publish a list of all the IPs, because there are so many of them and they can change" .
You can see full conversation here @ https://productforums.google.com/forum/#!msg/webmasters/4fKthSy7oFQ/GgslLXJnDQAJ
Second Today Google says "IP Addresses Don't Matter For Backlinks & Search Rankings"
https://www.seroundtable.com/google-ip-addresses-backlinks-rankings-26561.html
Hope this helps
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Backlink audit - anyone know of a good tool for manually checking backlinks?
Hi all, I'm looking at how to handle backlinks on a site, and am seeking a tool into which I can manually paste backlinks - is there a good backlink audit tool that offers this functionality? Please let me know! Thanks in advance, Luke
Intermediate & Advanced SEO | | McTaggart0 -
Backlinks from old domain
Hi, We have gone through a change of company brand name including a new domain name.
Intermediate & Advanced SEO | | Agguk
We followed google recommendations at: https://support.google.com/webmasters/answer/83106?hl=en and it seems to have worked really well, the new domain has replaced the old in the google search results. My question: Still most of our backlinks, both anchor text and links use the old brand name and domain and it´s a slow process trying to update all references. Although they get redirected fine to the new domain (also following google recommendations), I wonder if the current scenario is doing any harm, SEO wise (other than the missed visual exposure of the new brand name) ? ...since the old brand name is not present at the new site I´m thinking of including "New brand name - previously old brand name" somewhere just to provide some sort of connection to all old backlinks, would that be unnecessary? I should mention that the old brand name actually includes our most important keyword but the new brand name does not. Thanks!0 -
SEO impact of 301 redirects based on IP addresses from a specific state
Hello Moz Community! We are facing an issue that may or may not be unique, but need some advice and/or clarification on the best way to address the issue. We recently rebranded and launched a new site under a new domain and things have been progressing well. However, despite all the up front legwork on trademarks and licensing, we have recently encountered a hiccup that forces us to revert to the old URL/branding for one specific state. This may be a temporary issue that lasts a couple of months or it could potentially be in the court system for a couple of years. One potential solution we have discussed is to redirect the new site to the old site based on IP addresses for the state in question. Looking for any guidance on what type of impact this may have on SEO. Also open to any other suggestions or guidance on dealing with this situation. Thanks
Intermediate & Advanced SEO | | VeteransFirstMarketing0 -
Moving to a new site while keeping old site live
For reasons I won't get into here, I need to move most of my site to a new domain (DOMAIN B) while keeping every single current detail on the old domain (DOMAIN A) as it is. Meaning, there will be 2 live websites that have mostly the same content, but I want the content to appear to search engines as though it now belongs to DOMAIN B. Weird situation. I know. I've run around in circles trying to figure out the best course of action. What do you think is the best way of going about this? Do I simply point DOMAIN A's canonical tags to the copied content on DOMAIN B and call it good? Should I ask sites that link to DOMAIN A to change their links to DOMAIN B, or start fresh and cut my losses? Should I still file a change of address with GWT, even though I'm not going to 301 redirect anything?
Intermediate & Advanced SEO | | kdaniels0 -
Sites in multiple countries using same content question
Hey Moz, I am looking to target international audiences. But I may have duplicate content. For example, I have article 123 on each domain listed below. Will each content rank separately (in US and UK and Canada) because of the domain? The idea is to rank well in several different countries. But should I never have an article duplicated? Should we start from ground up creating articles per country? Some articles may apply to both! I guess this whole duplicate content thing is quite confusing to me. I understand that I can submit to GWT and do geographic location and add rel=alternate tag but will that allow all of them to rank separately? www.example.com www.example.co.uk www.example.ca Please help and thanks so much! Cole
Intermediate & Advanced SEO | | ColeLusby0 -
Using Canonical URL to poin to an external page
I was wondering if I can use a canonical URL that points to a page residing on external site? So a page like:
Intermediate & Advanced SEO | | llamb
www.site1.com/whatever.html will have a canonical link in its header to www.site2.com/whatever.html. Thanks.0 -
Using Folkd for Video Backlink
Hi Mozzers, What are your thoughts on using www.folkd.com for video SEO? We have a few company videos and would like to possibly get a backlink by either embedding one of our youtube videos on our site or self hosting the video. Are bookmarking sites like this spammy?
Intermediate & Advanced SEO | | Travis-W0 -
Badges For a B2b site
love this seo tactic but it seems hard to get people to adopt it Has anyone seen a successful badge campaign for a b2b site? please provide examples if you can.
Intermediate & Advanced SEO | | DavidKonigsberg0