Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Sitemaps: Best Practice
-
What should and what shouldn't go in the sitemap?
In particular, pages like subscribe to our newsletter/ unsubscribe to our newsletter? Is there really any benefit in highlighting those pages to the SEs?
Thanks for any advice/ anecdotes

-
So, sometimes, people think adding a sitemap to their company website, is something thats very difficult to do.
for example, they may think they need a web designer to do this for them, yet often you can do it yourself, its very simple.
so if your business has a WordPress website, then it can be a piece of cake to add a site map.
If you use Yoast, its a free plugin, , you can add a site map very easily to your website, which you can then send to your site map to Google Search Console for indexing .
We did this for a large garden room company within the city of Bristol, and what happens is that it makes sure every single page and blog post is indexed.
-
Pages that I like to call 'core' site URLs should go in your sitemap. Basically, unique (canonical) pages which are not highly duplicate, which Google would wish to rank
I would include core addresses
I wouldn't include uploaded documents, installers, archives, resources (images, JS modules, CSS sheets, SWF objects), pagination URLs or parameter based children of canonical pages (e.g: example.com/some-page is ok to rank, but not example.com/some-page?tab=tab3). Parameters are additional funky stuff added to URLs following "?" or "&".
There are exceptions to these rules, some sites use parameters to render their on-page content - even for canonical addresses. Those old architecture types are fast dying out, though. If you're on WordPress I would index categories, but not tags which are non-hierarchical and messy (they really clutter up your SERPs)
Try crawling your site using Screaming Frog. Export all the URLs (or a large sample of them) into an Excel file. Filter the file, see which types of addresses exist on your site and which technologies are being used. Feed Google the unique, high-value pages that you know it should be ranking
I have said not to feed pagination URLs to Google, that doesn't mean they should be completely de-indexed. I just think that XML sitemaps should be pretty lean and streamlined. You can allow things which aren't in your XML sitemap to have a chance of indexation, but if you have used something like a Meta no-index tag or a robots.txt edit to block access to a page - **do not **then feed it to Google in your XML. Try to keep **all **of your indexation modules in line with each other!
No page which points to another, separate address via a canonical tag (thus calling itself 'non-canonical') should be in your XML sitemap. No page that is blocked via Meta no-index or Robots.txt should be in your sitemap.XML either
If you end up with too many pages, think about creating a sitemap XML index instead, which links through to other, separate sitemap files
Hope that helps!
-
To further on from this, we have some parameter urls in our sitemap which make me uneasy. should url.com/blah.html?option=1 be in the sitemap? If so, what benefit is that giving us?
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best practice for deindexing large quantities of pages
We are trying to deindex a large quantity of pages on our site and want to know what the best practice for doing that is. For reference, the reason we are looking for methods that could help us speed it up is we have about 500,000 URLs that we want deindexed because of mis-formatted HTML code and google indexed them much faster than it is taking to unindex them unfortunately. We don't want to risk clogging up our limited crawl log/budget by submitting a sitemap of URLs that have "noindex" on them as a hack for deindexing. Although theoretically that should work, we are looking for white hat methods that are faster than "being patient and waiting it out", since that would likely take months if not years with Google's current crawl rate of our site.
Intermediate & Advanced SEO | | teddef0 -
What is best practice for "Sorting" URLs to prevent indexing and for best link juice ?
We are now introducing 5 links in all our category pages for different sorting options of category listings.
Intermediate & Advanced SEO | | lcourse
The site has about 100.000 pages and with this change the number of URLs may go up to over 350.000 pages.
Until now google is indexing well our site but I would like to prevent the "sorting URLS" leading to less complete crawling of our core pages, especially since we are planning further huge expansion of pages soon. Apart from blocking the paramter in the search console (which did not really work well for me in the past to prevent indexing) what do you suggest to minimize indexing of these URLs also taking into consideration link juice optimization? On a technical level the sorting is implemented in a way that the whole page is reloaded, for which may be better options as well.0 -
Sitemap generator which only includes canonical urls
Does anyone know of a 3rd party sitemap generator that will only include the canonical url's? Creating a sitemap with geo and sorting based parameters isn't the most ideal way to generate sitemaps. Please let me know if anyone has any ideas. Mind you we have hundreds of thousands of indexed url's and this can't be done with a simple text editor.
Intermediate & Advanced SEO | | recbrands0 -
Duplicate Content www vs. non-www and best practices
I have a customer who had prior help on his website and I noticed a 301 redirect in his .htaccess Rule for duplicate content removal : www.domain.com vs domain.com RewriteCond %{HTTP_HOST} ^MY-CUSTOMER-SITE.com [NC]
Intermediate & Advanced SEO | | EnvoyWeb
RewriteRule (.*) http://www.MY-CUSTOMER-SITE.com/$1 [R=301,L,NC] The result of this rule is that i type MY-CUSTOMER-SITE.com in the browser and it redirects to www.MY-CUSTOMER-SITE.com I wonder if this is causing issues in SERPS. If I have some inbound links pointing to www.MY-CUSTOMER-SITE.com and some pointing to MY-CUSTOMER-SITE.com, I would think that this rewrite isn't necessary as it would seem that Googlebot is smart enough to know that these aren't two sites. -----Can you comment on whether this is a best practice for all domains?
-----I've run a report for backlinks. If my thought is true that there are some pointing to www.www.MY-CUSTOMER-SITE.com and some to the www.MY-CUSTOMER-SITE.com, is there any value in addressing this?0 -
Google Not Indexing XML Sitemap Images
Hi Mozzers, We are having an issue with our XML sitemap images not being indexed. The site has over 39,000 pages and 17,500 images submitted in GWT. If you take a look at the attached screenshot, 'GWT Images - Not Indexed', you can see that the majority of the pages are being indexed - but none of the images are. The first thing you should know about the images is that they are hosted on a content delivery network (CDN), rather than on the site itself. However, Google advice suggests hosting on a CDN is fine - see second screenshot, 'Google CDN Advice'. That advice says to either (i) ensure the hosting site is verified in GWT or (ii) submit in robots.txt. As we can't verify the hosting site in GWT, we had opted to submit via robots.txt. There are 3 sitemap indexes: 1) http://www.greenplantswap.co.uk/sitemap_index.xml, 2) http://www.greenplantswap.co.uk/sitemap/plant_genera/listings.xml and 3) http://www.greenplantswap.co.uk/sitemap/plant_genera/plants.xml. Each sitemap index is split up into often hundreds or thousands of smaller XML sitemaps. This is necessary due to the size of the site and how we have decided to pull URLs in. Essentially, if we did it another way, it may have involved some of the sitemaps being massive and thus taking upwards of a minute to load. To give you an idea of what is being submitted to Google in one of the sitemaps, please see view-source:http://www.greenplantswap.co.uk/sitemap/plant_genera/4/listings.xml?page=1. Originally, the images were SSL, so we decided to reverted to non-SSL URLs as that was an easy change. But over a week later, that seems to have had no impact. The image URLs are ugly... but should this prevent them from being indexed? The strange thing is that a very small number of images have been indexed - see http://goo.gl/P8GMn. I don't know if this is an anomaly or whether it suggests no issue with how the images have been set up - thus, there may be another issue. Sorry for the long message but I would be extremely grateful for any insight into this. I have tried to offer as much information as I can, however please do let me know if this is not enough. Thank you for taking the time to read and help. Regards, Mark Oz6HzKO rYD3ICZ
Intermediate & Advanced SEO | | edlondon0 -
ECommerce product listed in multiple places, best SEO practice?
We have an eCommerce site we have built for a customer and the products are allowed to appear in more than one product category within the web site. Now I know this is a bad idea from a duplicate content point of view, But we are going to allow the customer to select which out of the multiple categories the product appears in will be the default category. This will mean we will have a way of defining what the default url is for a product. So am I correct in thinking all the other urls where the product appears we should add a rel canonical to these pages pointing to the default url to stop duplicate content? Is this the best way?
Intermediate & Advanced SEO | | spiralsites0 -
There's a website I'm working with that has a .php extension. All the pages do. What's the best practice to remove the .php extension across all pages?
Client wishes to drop the .php extension on all their pages (they've got around 2k pages). I assured them that wasn't necessary. However, in the event that I do end up doing this what's the best practices way (and easiest way) to do this? This is also a WordPress site. Thanks.
Intermediate & Advanced SEO | | digisavvy0 -
Online Sitemap Generator
I have a site that has around 5,000 pages now. Are there any recommened online free/paid tools to generate a sitemap for me?
Intermediate & Advanced SEO | | rhysmaster0