Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Advice on redirects for a category I want to reuse.
-
Hi,
We have a current category set up that is starting to rank OK but we are going through a site re-build and this category URL will now better describe a new category of products.
My dilemma is if I 301 redirect the current url to my new category I won't be able to use the URL for the new one. But if I don't redirect it will the pages that have already been ranked under this url then confuse customers and search engines.
For example - Products and sub-categories under the URL /personalised-toys will now become /personalised-toys-for-boys but I want to use the /personalised-toys URL for a different set of sub categories and products.
Any assistance or ideas or just definitely don't do it in a particular way would be greatly appreciated
-
Thanks Sam, I will keep my fingers crossed Google like the new structure, but importantly it is going to be a better experience for the user.
-
Hey Neil - I think if you went this way you would be okay. You may see a short-term drop from the redirect but the majority of the equity would be transferred. User experience is always important in Google's mind so if you follow that for the new website structure and URL structure (along with the 301's) you should be okay. I hope that helps!
-
Thanks John, much appreciated. I think this could work. The only thing is the current sub categories won't be sitting under the previous more general category. In most cases it is these sub-categories that are actually better ranked than the main category as they are more specific.
If I created a new general category and effectively moved the current sub-categories to this new one with the 301 redirects for them that would still free up the main category url I need and then keep the equity built up in my sub categories?
-
Hey Neil!
I assume that /personalise-toys will be a more general category that will link to new more specific categories like /personalised-toys-for-boys right?
If that's the case, I would just change the content on the more general category to the new content/products that you have with the new site (rather than 301 redirect). The equity would be transferred to the more general category which lists products relevant to it. So if someone Googled it, they would still be able to find what they are looking for. The equity that you've built up with the more general URL will be passed to the new URLs that you create and link to (I assume) in the new iteration of the website.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Canonical and Alternate Advice
At the moment for most of our sites, we have both a desktop and mobile version of our sites. They both show the same content and use the same URL structure as each other. The server determines whether if you're visiting from either device and displays the relevant version of the site. We are in a predicament of how to properly use the canonical and alternate rel tags. Currently we have a canonical on mobile and alternate on desktop, both of which have the same URL because both mobile and desktop use the same as explained in the first paragraph. Would the way of us doing it at the moment be correct?
Intermediate & Advanced SEO | | JH_OffLimits3 -
302 > 302 > 301 Redirect Chain Issue & Advice
Hi everyone, I recently relaunched our website and everything went well. However, while checking site health, I found a new redirect chain issue (302 > 302 > 301 > 200) when the user requests the HTTP and non-www version of our URL. Here's what's happening: • 302 #1 -- http://domain.com/example/ 302 redirects to http://domain.com/PnVKV/example/ (the 5 characters in the appended "subfolder" are dynamic and change each time)
Intermediate & Advanced SEO | | Andrew_In_Search_of_Answers
• 302 #2 -- http://domain.com/PnVKV/example/ 302 redirects BACK to http://domain.com/example/
• 301 #1 -- http://domain.com/example/ 301 redirects to https://www.domain.com/example/ (as it should have done originally)
• 200 -- https://www.domain.com/example/ resolves properly We're hosted on AWS, and one of my cloud architects investigated and reported GoDaddy was causing the two 302s. That's backed up online by posts like https://stackoverflow.com/questions/46307518/random-5-alpha-character-path-appended-to-requests and https://www.godaddy.com/community/Managing-Domains/My-domain-name-not-resolving-correctly-6-random-characters-are/td-p/60782. I reached out to GoDaddy today, expecting them to say it wasn't a problem on their end, but they actually confirmed this was a known bug (as of September 2017) but there is no timeline for a fix. I asked the first rep I spoke with on the phone to send a summary, and here's what he provided in his own words: From the information gathered on my end and I was able to get from our advanced tech support team, the redirect issue is in a bug report and many examples have been logged with the help of customers, but no log will be made in this case due to the destination URL being met. Most issues being logged are site not resolving properly or resolving errors. I realize the redirect can cause SEO issues with the additional redirects occurring. Also no ETA has been logged for the issue being reported. I do feel for you since I now understand more the SEO issues it can cause. I myself will keep an eye out for the bug report and see if any progress is being made any info outside of this I will email you directly. Thanks. Issue being Experienced: Domains that are set to Go Daddy forwarding IPs may sometimes resolve to a url that has extra characters appended to the end of them. Example: domain1.com forwards to http://www.domain2.com/TLYEZ. However it should just forward to http://www.domain2.com. I think this answers what some Moz users may have been experiencing sporadically, especially this previous thread: https://a-moz.groupbuyseo.org/community/q/forwarded-vanity-domains-suddenly-resolving-to-404-with-appended-url-s-ending-in-random-5-characters. My question: Given everything stated above and what we know about the impact of redirect chains on SEO, how severe should I rate this? I told my Director that I would recommend we move away from GoDaddy (something I don't want to do, but feel we _**have **_to do), but she viewed it as just another technical SEO issue and one that didn't necessarily need to be prioritized over others related to the relaunch. How would you respond in my shoes? On a scale of 1 to 10 (10 being the biggest), how big of a technical SEO is this? Would you make it a priority? At the very least, I thought the Moz community would benefit from the GoDaddy confirmation of this issue and knowing about the lack of an ETA on a fix. Thanks!0 -
Google Is Indexing my 301 Redirects to Other sites
Long story but now i have a few links from my site 301 redirecting to youtube videos or eCommerce stores. They carry a considerable amount of traffic that i benefit from so i can't take them down, and that traffic is people from other websites, so basically i have backlinks from places that i don't own, to my redirect urls (Ex. http://example.com/redirect) My problem is that google is indexing them and doesn't let them go, i have tried blocking that url from robots.txt but google is still indexing it uncrawled, i have also tried allowing google to crawl it and adding noindex from robots.txt, i have tried removing it from GWT but it pops back again after a few days. Any ideas? Thanks!
Intermediate & Advanced SEO | | cuarto7150 -
301 Redirecting from domain to subdomain
We're taking on a redesign of our corporate site on our main domain. We also have a number of well established, product based subdomains. There are a number of content pages that currently live on the corporate site that rank well, and bring in a great deal of traffic, though we are considering placing 301 redirects in place to point that traffic to the appropriate pages on the subdomains. If redirected correctly, can we expect the SEO value of the content pages currently living on the corporate site to transfer to the subdomains, or will we be negatively impacting our SEO by transferring this content from one domain to multiple subdomains?
Intermediate & Advanced SEO | | Chris81980 -
When is Too Many Categories Too Many on a eCommerce site?
We all know that more and more people are increasing the amount of different categories that eCommerce sites have. Say for example, you have over 3,000 different products, all categories contain unique text at the top of each, all of the categories link to each other (so loads on internal linking) and no two categories contain the exact same products. My question is this, is there ever a stage that you could create too many categories? Alternatively, do you think you should just keep creating categories based on what our customers search for?
Intermediate & Advanced SEO | | the-gate-films1 -
New Site (redesign) Launched Without 301 Redirects to New Pages - Too Late to Add Redirects?
We recently launched a redesign/redevelopment of a site but failed to put 301 redirects in place for the old URL's. It's been about 2 months. Is it too late to even bother worrying about it at this point? The site has seen a notable decrease in site traffic/visits, perhaps due to this issue. I assume that once the search engines get an error on a URL, it will remove it from displaying in search results after a period of time. I'm just not sure if they will try to re-crawl those old URLs at some point and if so, it may be worth it to have those 301 redirects in place. Thank you.
Intermediate & Advanced SEO | | BrandBuilder0 -
How to 301 redirect old wordpress category?
Hi All, In order to avoid duplication errors we've decided to redirect old categories (merge some categories).
Intermediate & Advanced SEO | | BeytzNet
In the past we have been very generous with the number of categories we assigned each post. One category needs to be redirected back to blog home (removed completely) while a couple others should be merged. Afterwords we will re-categorize some of the old posts. What is the proper way to do so?
We are not technical, Is there a plugin that can assist? Thanks0 -
301 Redirect With A Message And Delay
Hello, I'd like to sell a site I own. I'd like the site to be redirected to the buyers site with a 301 redirect. But I'd like the viewer to be informed that the site was purchased by this company and they will be redirect in 5 seconds.I'd like for the redirect to be a complete 301 and pass as much linklove as possible. Are you familiar with how to do this? Thanks, Tyler
Intermediate & Advanced SEO | | tylerfraser0