Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Exact Domain Match does it help or distract?
-
Does owning / buying an exact domain match help or not necessary?
For example our main website ranks for nearly 14,800 Keywords but one KW we are trying to get in the top spot for we are currently at the bottom of page #1. We do see an exact domain match available so we purchased it but i don't know if it would actually help us or distract us.
I was thinking we could create an article about the keyword on that exact domain then do some on page seo and back linking. But would that be more of a distraction VS. just focusing on getting more high quality back links to the main website we have ranked on Page 1 at the bottom?
Any ideas or benefits to use an exact domain match to help boost also?
-
We see this quite often; sometimes, an exact match domain will rank much higher than websites that seem to have better organic SEO.
-
I don’t think it will do much. Unless you’re current domain is really no doing well.
It would need constant content to rank well.
-
The keyword is Multiple Listing Service. The domain we purchased is multiplelistingservice.com do you think we should write one article based around the keywords Multiple Listing Service then have internal links that point back to our main website that is already ranked for this KW?
or will that not do much? As multiplelistingservice.com is a new domain with no domain authority or links so even though its an exact match its not going to pass along much Link Juice .
-
They matter a little bit but only for that one keyword if you have a great brand it is much better for you to use that brand name. Recently it seems Google is giving less and less attention to exact match domains I would not rush out and buy one.
Will be creating a doorway page and even if it ranks number one you'll have to put a lot of good content into it not just by the domain
-
I haven't looked at the age of the domain or if it was used. I have a feeling it is a fresh domain that wasn't used for anything.
But I'm trying to weigh out if we should create content, an article on that domain based around that exact keyword then do backlinking OR if we should just get more anchored text back links to our main page. or if we have any other options to use an exact domain match to help us rank either that domain or our main domain for the KW ya know?
-
Hi,
Exact keyword match in case of domain is always a good thing, however I wouldn't personally be able to predict if steps mentioned by you will help you rank for this KW for one particular reason. The reason is links - their quality and numbers. Also, what's the domain age? Did you check "Wayback machine"? If you didn't then have a look what was domain previously used for. Exact match is not everything now with more and more experts stating that you have to have good mixture of exact keyword match and url's. Hope that helps.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Backlinks from ads on parked domains? Is this possible?
Hello Moz Friends, So as I was researching some competitive backlinks and I noticed a lot of backlinks that a clients competitor has are on parked domains and they appear to be google ads from some point. You know the pages that this page no longer exists, or hey do you want to buy this domain? and it has like 6 google ads on it? Yep those pages. My clients industry is construction and their competitor has links from zombie websites, foreign, websites and more. But the links are no longer on the page. Like when it was crawled, their ad was showing. Does this make any sense and is it usually temporary? Thank you for your thoughts friends!
Link Building | | asbchris0 -
Is it okay to post my blog posts to both an internal blog on our domain and an external blog?
We have a blog internally at kay-grant.com/blog and also created an external blog at ActiveRain.com Is it okay to post the same blog posts to both sites or should I have different content for each blog?
Link Building | | geoff81510 -
Total Exact Match Anchor Text Percentage or a Few High Quality Exact Match Backlinks, which is better?
Hello, I was wondering if anyone could help me. I am trying to rank a web page for a competitive regional search term. Upon inspecting all the competitors’ backlinks they appear to using an overly high exact match anchor text to rank on the first page for this keyword. Somewhere in the region of 15 – 55% exact match anchor text. So the question is what does big G provide a heavier weighting for, A.) The total percentage of exact match anchor text for all your backlinks, until it reaches the point of over optimization. A higher percentage up to about 60% will help you rank in the top 3. Meaning I should change a 1,000+ backlinks on multiple domains to the exact match anchor text. B.) Or just a few backlinks with the exact match anchor text but from really high quality domains with a ‘Majestic SEO’ Trust and Citation Flow above 40. Any help would be appreciated, exact match anchor text is meant not to work but it still does.
Link Building | | tomfifteen0 -
What is a good ratio of total links to linking root domains?
Is 100 total links for every linking domain too high? I suppose I could also look at ratios of sites that are doing well in the rankings.
Link Building | | ProjectLabs0 -
HARO (Help a reporter out)
Hi there, I'm always trying to think of new ways of getting great links and thought HARO could be really beneficial to our SERPs, the only issue I think is that we are a UK website and mainly the reporters are based in the USA, writing for Chicago Tribune, NY magazines etc, is this an issue?, here are a few more questions: Has anyone had success using HARO? Anyone outside the USA had success with HARO? Kind Regards
Link Building | | Paul780 -
Are backlinks to a domain that redirects useless?
I am working on trying to get backlinks. We are currently redirecting a few Domains to our current domain name. One of the Domains that is redirecting is the main Domain, we will be advertising in the near future. Can I send backlinks to the redirected URL or does it only carry link juice if it is to the main Domain?
Link Building | | hfranz0 -
Can link juice be passed in an iframe from domain A to domain B
Need to give our web partners our booking form which must be loaded in an iframe calling back to our domain. Is it possible to pass any link juice from their domain loading our iframe back to us. Was thinking of a "Powered by" text link in the form footer, but I'm guessing the link needs to be outside the iframe. Would love to hear any thoughts or workarounds on this.
Link Building | | apolloseo1 -
Backlink booster - boosts and helps to index links?
Hello all, We are using a tool called backlink booster that works in the following way: you view a page with a backlink to your site click on a boost link saved in favourites the link is pinged to rss directories and web 2.0 sites The idea is to get your links indexed faster. Has anyone used this or something like this and had any benefit from it? Thanks Shehzad.
Link Building | | Gareth_Cartman0