• BBgmoro

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Turn SEO data into actionable content briefs

          Turn SEO data into actionable content briefs

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          Let your business shine with Listings AI

          Let your business shine with Listings AI

          Get found
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Access 20 years of data with flexible pricing
          Moz API

          Access 20 years of data with flexible pricing

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. SEO Tactics
        3. On-Page Optimization
        4. Brand name in title?

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        Brand name in title?

        On-Page Optimization
        5
        7
        2732
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • RaoulWB
          RaoulWB last edited by

          Hi all,

          I have noticed that a lot of companies put there brand/company name at the end of their page title. To me, that seems like a huge sacrifice of your limited 60 characters. Wouldn't it be better to use characters for words that people might actually be searching for?

          1 Reply Last reply Reply Quote 0
          • sarahwalsh
            sarahwalsh last edited by

            You can put a brand name in a title, that's absolutely fine, but often when you naturally writing the content marketing say the homepage the brand name will get mentioned somewhere in there, so often you website will get indexed with your brand name mentioned, or just mention on say the about us page.

            1 Reply Last reply Reply Quote 0
            • ClaytonJ
              ClaytonJ last edited by

              Each case is different.  That said can give you some general rules we use.  If the Brand name is short ie 6 characters or less.

              We use Brand in all Title tags.  - ie | Brand

              If long - some Brands 2-3 words we always use Brand on Home Page, Contact Page, privacy pages etc.

              Product pages - often go with the product only.  Then after that we just look at individual pages and determine what is best for the consumer and search engines.

              Hope that assists.

              1 Reply Last reply Reply Quote 1
              • RaoulWB
                RaoulWB last edited by

                Thank you for the replies guys! I understand it depends on many circumstances/variables.

                Would it be possible to name some circumstances in which you tend more towards mentioning your brand name in the page title and some circumstances in which you typically wouldn't?

                That would be of great help, thank you.

                1 Reply Last reply Reply Quote 0
                • Optimal_Strategies
                  Optimal_Strategies last edited by

                  It all depends on circumstances but in most cases most experts advice leave brand name on main page, contact, about us etc. but not on posts.

                  1 Reply Last reply Reply Quote 1
                  • ClaytonJ
                    ClaytonJ last edited by

                    Hi

                    Yes, in many instances it is better to use other words besides Brand name. We recommend the brand name in title tag on home page,

                    1 Reply Last reply Reply Quote 1
                    • Martijn_Scheijbeler
                      Martijn_Scheijbeler last edited by

                      It could, I would say it's depending on how large of a brand you are in the space that you want to rank for. In tons of cases for bigger brands, it makes more sense to add their brand name to the title of the page in the SERP as it will have a higher awareness of people who are already familiar with it and that's why it'll increase their CTR. In most cases, I would say that it's better to test this assumption at a larger scale to see what the actual impact is of removing/adding the brand name.

                      1 Reply Last reply Reply Quote 2
                      • 1 / 1
                      • First post
                        Last post

                      Browse Questions

                      Explore more categories

                      • Moz Tools

                        Chat with the community about the Moz tools.

                      • SEO Tactics

                        Discuss the SEO process with fellow marketers

                      • Community

                        Discuss industry events, jobs, and news!

                      • Digital Marketing

                        Chat about tactics outside of SEO

                      • Research & Trends

                        Dive into research and trends in the search industry.

                      • Support

                        Connect on product support and feature requests.

                      • See all categories

                      Related Questions

                      • bubblymaiko

                        [HELP!] File Name and ALT Tags

                        Hi, please answer my questions: 1. Is it okay to use the same keyword on both file name and alt tags when inserting an image? Example: File Name: buy-lego-online.jpg ALT tag: buy-lego-online Will it trigger Google Panda? Will I be penalized for that? Or the file name and alt tags should be different from each other? Because when inserting an image on Wordpress, the alt tags are always the same as the file name by default. 2. For example, I have 2 images in a page (same topic/niche) and I will put "cheap-lego-for-kids" and "best-lego-for-sale" as alt tags. Considering that I repeat the word "lego", is it considered keyword stuffing? Will I be penalized for that? Thanks in advance!

                        On-Page Optimization | | bubblymaiko
                        0
                      • tiagosimk

                        Google Indexing Wrong Title

                        Hey guys ! I have a wordpress website and also yoast seo plugin . I've set up a meta title which is : TV Online | Assistir Filmes| Notícias | Futebol |GogsTV . (I checked on some free tools to see , and they also show up this) but .... google is showing this : GogsTV: TV Online | Assistir Filmes| Notícias | Futebol . Seems they are trying to show my brand name first instead of my main keyword . I'm not sure why it doesnt indexes as i want ... Does anybody know how can i fix this . Thanks

                        On-Page Optimization | | tiagosimk
                        0
                      • kcourtem

                        Colons in title tag?

                        Does Google view the colon as a keyword separator like it does with the pipe (|) character? Currently, our site automatically constructs the title tag based on the page name given by the user.  Long ago, we started using the colon character to visually separate the brand & model of the product from the size, and as a result, all of our title tags have been constructed this way. This was done more to make it easier to read for humans than for search engines.  My question is - should I consider getting rid of the colon from our title tags? To give more info, our website sells tires. So, for any given model of tire, there might be 25-100 different individual sizes.  The tags are constructed as follows:  (brand)(model) : (size).   Here's an example from our site: GENERAL ALTIMAX ARCTIC : 225/45R17 91Q The brand is General Tire, the model is the Altimax Arctic and the size is 225/45R17 91Q Since this entire string really constitutes the full product name, should I remove the colon so that Google views it that way?  Or, since I have used a colon instead of a pipe, will Google simply ignore it and treat the entire string as one keyword phrase?

                        On-Page Optimization | | kcourtem
                        0
                      • jjtech

                        How important are image file names

                        Hi, How important do you think the image file names are for image search?
                        I know it used to be the best practice a while ago but is it still important? Thanks in advance, JJ

                        On-Page Optimization | | jjtech
                        0
                      • nyc-seo

                        Dash or vertical bar in titles?

                        Hello. Should I use a dash or a vertical line in title tags? Thank you!

                        On-Page Optimization | | nyc-seo
                        0
                      • EcommerceSite

                        How bad is it going over 70 character for title tag length?

                        I know less than 70 is recommended. I am about to run a script to create some title tags and a few will be between 71-74. Is going just the few characters over ok until I can get in there and manually do them?

                        On-Page Optimization | | EcommerceSite
                        0
                      • BobGW

                        Best Domain Name for Life Coaching Site

                        Hello, I am an NLP health coach. I am starting to work with both life threatening illnesses and minor diagnoses. NLP is a type of personal development. I'm wondering what your opinion of the best domain would be, keeping in mind branding, SEO, and usability/rememberability. The term "NLP" is not well known. I will be doing both phone coaching and in-person coaching. My other website (BobWeikel.com) is not very strong because of the lack of keywords in the domain, but it's easy to remember. Options are: NLPTrained.com BobWeikelHealthCoach.com BoiseHealthCoach.com (I'm in Boise Idaho) RobertWeikel.com or whatever you suggest.

                        On-Page Optimization | | BobGW
                        0
                      • jannkuzel

                        Title and Heading Tags

                        Firstly I would like to comment on how helpful this site is. I haven't posted much before but have been reading tonnes of answers for many months now and have been finding it really useful. I used the SEOmoz scanner and the main problem highlighted was duplicate content so I started to add 'customer product reviews' I had received and unique 'further information' to each page (hopefully this was the right thing to do to solve duplicate content! : ) ) Then I looked at heading and title tags. Currently I set title tags for each product page to be "Brand Name- Product Name" but after doing some research we are thinking of putting Keyword Description of Product | Product Name | Brand Name (around 60 characters long). So is this the advised thing to do and create unique titles that are relevant to each specific product page for over 200 pages we have? In addition, any advice on setting optimum tags would be great. We keep reading varying tips online. I gather ideally h1 needs to be a shorter keyword rich version of the title tag? Many Thanks

                        On-Page Optimization | | jannkuzel
                        0

                      Get started with Moz Pro!

                      Unlock the power of advanced SEO tools and data-driven insights.

                      Start my free trial
                      Products
                      • Moz Pro
                      • Moz Local
                      • Moz API
                      • Moz Data
                      • STAT
                      • Product Updates
                      Moz Solutions
                      • SMB Solutions
                      • Agency Solutions
                      • Enterprise Solutions
                      • Digital Marketers
                      Free SEO Tools
                      • Domain Authority Checker
                      • Link Explorer
                      • Keyword Explorer
                      • Competitive Research
                      • Brand Authority Checker
                      • Local Citation Checker
                      • MozBar Extension
                      • MozCast
                      Resources
                      • Blog
                      • SEO Learning Center
                      • Help Hub
                      • Beginner's Guide to SEO
                      • How-to Guides
                      • Moz Academy
                      • API Docs
                      About Moz
                      • About
                      • Team
                      • Careers
                      • Contact
                      Why Moz
                      • Case Studies
                      • Testimonials
                      Get Involved
                      • Become an Affiliate
                      • MozCon
                      • Webinars
                      • Practical Marketer Series
                      • MozPod
                      Connect with us

                      Contact the Help team

                      Join our newsletter
                      Moz logo
                      © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                      • Accessibility
                      • Terms of Use
                      • Privacy

                      Looks like your connection to Moz was lost, please wait while we try to reconnect.