Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Do IP and/or DNS changes impact Paid search (Adwords, Bing, etc.)
-
What impact (if any) does IP or DNS changes, have on paid search campaigns?
We recently performed an upgrade to our sites that required a datacenter change (but within the same region East US) and DNS change. We believe there may have been an impact to our ad campaigns in the form of suppression of our ads following the change, specifically - Google Adwords.
Is there any information regarding this issue or has anyone experienced this before?
Thanks
-
Thank you for the response.
We started to see in the Adwords console, Ads previously approved and running were not being shown and we could not tell why. By the latter half of the next day things were back normal.
All we could think of, was perhaps the DNS/IP changes created the need for Google to pause the ads and re-validate the domain.
-
I have never seen any impact on PPC when migrating a site to a new server relating to the IP/DNS changes.
If the migration didn't go as planned and the new server returned 404, 500 or similar, however, you would find Google may stop serving ads if it noticed. You would receive a notification in Google Ads if that was the case tho.
Why do you believe that your ads were being suppressed?
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Attributing Lead Source/Medium on Squarespace forms
Hi Mozzers Happy new year! We've recently picked up a client for some PPC and SEO work and their website is built using Squarespace. It's a B2B business, so enquiries don't always get sent straight from a landing page. Often a user hits our desired landing pages then checks out a few other pages before sending an enquiry. The problem we have is with attaching the source/medium of a lead to the enquiry that we receive. For example if Joe Bloggs completes a form, what we'd like to receive is:
Paid Search Marketing | | ZestUK
Name: Joe Bloggs
Email: [email protected]
Phone: 123456
Source: Google
Medium: CPC With the latter as hidden fields. We've tried the hidden field feature built into the form builder, but this only works if the user completes the form on the landing page they arrived on without leaving the page. We've tried to used event tracking but this only gives us accuracy on the number of enquiries from that channel, not who the user was that enquired, so we can't consolidate with our order and revenue report to work out ROI from each activity. Has anybody in the community ever solved this issue on Squarespace? Thanks
Mark0 -
Will pausing my AdWords PPC campaigns impact my organic rankings?
Over 95% of my revenue comes from organic search; less than 5% comes from AdWords PPC (all other sources account for about 1-2%). My ROI on AdWords is roughly zero. It's negative if you include opportunity costs. My question is: if I pause all of my AdWords campaigns, is there ANY chance that my organic rankings (and organic click-through rates) will suffer? This is really two questions. First, could Google retaliate to my reduced ad spending by dropping my rankings? Second, will searchers think differently about my organic link if they don't also see the accompanying paid link on the SERP?
Paid Search Marketing | | ahirai2 -
What is the best way to update Adwords final URLs if I'm moving to a new CMS?
Hi there - One of my clients is redeveloping its website. That means, the domain is remaining the same, but the whole site is being rebuilt in wordpress so all the adwords final URLs need to change OR be redirected. There are 550 live adgroups and 3400 ads. We haven't set up tracking. I can't find anywhere what the best thing to do is in this case. The key issues seem to be: 1. 301 redirects - given we have to do these anyway as part of migration, this seems to be the easiest path as Google is ok about redirects as long as they don't go to a different domain. From what I'm hearing, you don't get adversely impacted in terms of quality score etc. This has the huge advantage that you don't have to edit the ad therefore no loss of statistical history or risk of downtime whilst you wait for approval. HOWEVER, there is some concern that if you then redirected again IN THE FUTURE, the redirect might not work (in some browsers) or cause a loop. I'm also concerned that it's messy to leave it like that (ie: with the wrong URLs throughout). 2. Buik updating ads - I don't think this is an option as if you bulk download and then reupload, Google will see this as a new ad, and delete all the statistical history - I'm also concerned that that WOULD impact quality score as you'd be starting from scratch! 3. Changing each ad individually - as far as I understand you'd have to create copies of all the ads (so that you keep the history of the old ones) and effectively create new ones with the correct URL - one by one. You end up with a messy account (a lot of paused ads) but you keep the history? This is obviously the most time consuming and I can't see a way of avoiding ads having to go in for approval again, given the urls are all different, so you'd have to do this a an ad level, not an adgroup/campaign level etc. People redevelop their websites (without changing domains) all the time. It seems strange that no one is mentioning this problem! Any ideas?! Many thanks
Paid Search Marketing | | catalystmdc0 -
Changing Domains - Will a 301 redirect be looked unfavourably for my Ads?
Hey All, So over the next few weeks we are switching over a clients domain to a new one. Each of the old pages on the old domain will have a 301 redirect to it's new contextual page (with the same content). My question is this, we currently have multiple PPC campaigns running for this client and the ads are pointed towards the old domain so the ads will redirect over to the new domain. My question is this, will Adwords look at this redirection unfavourably? If so, then I will have to duplicate each ad (100's of ads) with a new destination URL (since if I edit the current ads they will lose all past performance history). Obviously for branding I'm going to have to probably change the display URL eventually but for now I'm looking at the BIG issues that could occur. I would normally call Google and ask this question but I don't want them to flag anything in my account just in case this is looked unfavourably. Thanks! Jon
Paid Search Marketing | | EvansHunt0 -
Quick Question: Anchor links on Adwords main URL?
Is it OK to use anchor links on the main URL of an advert on Google Adwords? Example: www.example.com/#example Had a little Google, and not much was returned on the topic. Many Thanks, Alex
Paid Search Marketing | | Whittie0 -
Can I dynamically add city name to my PPC ad text and URL based on the user's search?
I have looked into DKI (Dynamic Keyword Insertion), but have not found a solution and thought that some excellent Mozzer might be able to help. Here is the idea: We have landing pages for hundreds of cities. The local content on each of these cities changes page to page, however the keywords that we are going after are the same. So, I am trying to create a dynamic ad group that looks something like this: Headline: {City Name} {Keyword} Description: We cover {City Name} {Keyword}, get more info now! URL: http://www.website.com/{City Name} Please let me know if you can assist with this, B
Paid Search Marketing | | Reis_Inc.0 -
What is a good CTR for a Google AdWords Remarketing banner campaign?
Hello there, given that in the banners we offer a promotion with "some bonus if you sign up", what is from your experience a good CTR for a Google AdWords Remarketing banner campaign? Many thanks to everyone that answers. YESdesign
Paid Search Marketing | | YESdesign0
