Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Does it hurt SEO to build landing pages in HubSpot instead of directly in Word Press?
-
Our team's website is built in Word Press, but we use Hub Spot as our CRM.
We are trying to determine if building landing pages in Hub Spot is going to hurt our SEO efforts and if it's better to build directly on Word Press.
-
Building landing pages in HubSpot can be a convenient option if you're already using it as your CRM. However, it's important to consider the potential impact on your SEO efforts. Here are some points to consider when deciding between building landing pages in HubSpot or WordPress:
Flexibility and customization: WordPress is a highly customizable platform that allows you to have full control over your website's design, structure, and SEO elements. With the wide range of plugins and themes available, you can optimize your landing pages for SEO and customize them to meet your specific needs. HubSpot's landing pages may have limitations in terms of design and customization compared to WordPress.
SEO optimization capabilities: WordPress offers numerous SEO plugins, such as Yoast SEO or All in One SEO Pack, which provide comprehensive optimization tools. These plugins allow you to optimize meta tags, headings, URLs, sitemaps, and more. While HubSpot does offer SEO features, it may not have the same level of flexibility and functionality as dedicated WordPress plugins.
Website performance: WordPress has a vast number of plugins and themes available, which can sometimes impact website performance if not optimized properly. On the other hand, HubSpot's landing pages are hosted on their platform, which ensures fast loading times and reliability. This could potentially benefit your SEO efforts as page speed is a ranking factor. However, with proper optimization, WordPress websites can also achieve excellent performance.
Integration with CRM: Since you're already using HubSpot as your CRM, building landing pages in HubSpot may offer tighter integration and data synchronization between your landing pages and CRM system. This can be advantageous for lead tracking, nurturing, and overall marketing automation efforts. However, if you're using WordPress, you can still integrate it with HubSpot or other CRM systems using plugins and API integrations.
Content management: WordPress is primarily known as a content management system (CMS), providing robust features for managing and organizing your website's content. If your landing pages require frequent content updates or if you have complex content management needs, WordPress might be a more suitable choice. HubSpot's content management capabilities are focused on marketing automation, so it may not be as robust for content-heavy websites
-
Building landing pages in HubSpot should not negatively impact your SEO efforts. In fact, HubSpot's landing page builder is designed to be SEO-friendly and includes features like custom meta descriptions, canonical URLs, and responsive design that can help improve your rankings. However, if you already have an established SEO strategy and infrastructure in WordPress, it may be beneficial to continue building landing pages there to maintain consistency and avoid any potential disruptions to your SEO efforts. Ultimately, the decision should depend on your specific needs and resources.
-
That makes sense- we definitely are not ranking higher than Hubspot.
I've installed the Elementor plug in to WP so it's easier to build and navigate.
Thank you!
-
Well building them in any platform having your domain is good. What you do on hubspots domain is hubspots SEO.
Unless you have a higher domain authority than hubspot, build it on WP
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
On-page SEO
This is a question for the organic SEO experts, once you added the main keyword that you want to rank for in the homepage title, meta title plus meta description, perhaps once or twice in the text on the homepage. How often do you then write it in the content marketing, say blog posts, we want to rank higher on Google for "SEO agencies Cardiff" however if you mention this in the blog posts too much say once a week, this could lead to over optimisation issues?
On-Page Optimization | | sarahwalsh1 -
Phone number for SEO
We have had an interesting question from a client. They have asked if removing their phone number from their website would have an affect on their rankings. Our immediate answer was 'No' but it may affect the Brand, Usability and Customer experience by restricting the methods of contact. This then made us think that perhaps then it could have an effect in the long term. This situation is also complicated by the fact that they do not have a Google Local Plus account for operational, sensitivity reasons (they don't want to openly publicise their address) We believe that there shouldn't be any negative affect but thought we would open a discussion. Thanks in advance for any comments/ideas.
On-Page Optimization | | vital_hike0 -
SVG image files causing multiple title tags on page - SEO issue?
Does anyone have any experience with SVG image files and on-page SEO? A client is using them and it seems they use the title tag in the same way a regular image (JPG/PNG) would use an image ALT tag. I'm concerned that search engines will see the multiple title tags on the page and that this will cause SEO issues. Regular crawlers like Moz flag it as a second title tag, however it's outside the header and in a SVG wrap so the crawlers really should understand that this is a SVG title rather than a second page title. But is this the case? If anyone has experience with this, I'd love to hear about it.
On-Page Optimization | | mrdavidingram2 -
Listing all services on one page vs separate pages per service
My company offers several generalized categories with more specific services underneath each category. Currently the way it's structured is if you click "Voice" you get a full description of each voice service we offer. I have a feeling this is shooting us in the foot. Would it be better to have a general overview of the services we offer on the "Voice" page that then links to the specified service? The blurb about the service on the overview page would be unique, not taken from the actual specific service's page.
On-Page Optimization | | AMATechTel0 -
Address on Every page of the website for Local SEO? Good or Bad?
Is this good idea to add business address on every page of the website?, How Google see this? and This is Good or bad for ranking?
On-Page Optimization | | Dan_Brown10 -
Do Parent Categories Hurt SEO?
I have parent categories and subcategories. Will it be harder for the subcategories to rank well because they have a parent category? The URL is longer, for one. I am just wondering if I should not have parent categories. I have one category page doing really well and I am trying to boost the others (most of which are subcategories) and this is a concern for me. Thanks! Edit: I also have a category that has 2 parent categories. I want it automatically in those 2 categories and one of its own. By itself it is very important keyword. Is this ok or should I have it be a parent category?
On-Page Optimization | | 2bloggers0 -
Right way to block google robots from ppc landing pages
What is the right way to completely block seo robots from my adword landing pages? Robots.txt does not work really good for that, as far I know. Adding metatags noindex nofollow on the other side will block adwords robot as well. right? Thank you very much, Serge
On-Page Optimization | | Kotkov0 -
SEO for Japan
Google and Yahoo are the two major search engines in Japan. You can search using Western characters, and you often see English language results with Japanese (Chinese) characters next to them. As I don't speak Japanese, how do I approach SEO for my Japanese-language site? would appreciate any experiences and educational sources on the topic.
On-Page Optimization | | KnutDSvendsen0