Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Using GeoDNS across 3 server locations
-
Hi,
I have multiple servers across UK and USA. I have a web site that serves both areas and was looking at cloning my sites and using GeoDNS to route visitors to the closest server to improve speed and experience
So UK visitors would connect to UK dedicated server, North America - New York server and so on
Is this a good way or would this effect SEO negatively.
Cheers
Keith
-
Hi Keith,
I meant the physical bandwidth - i.e. your time. I probably should've been more clear in a technical forum!
For the architecture, there are a few common setups. What I am in the middle of doing here at my company is through Google Cloud services. Duplicating the website app or script (I.e. Wordpress, Ghost, Drupal, CMS, Python App, Rails app, etc) across the several servers and using a load balancer to determine the fastest server. In the app's configuration I am using a single Database server also set up on Google Cloud, so when one server executes a command, it is reflected for all users on all servers. If you're Cron-jobbing all the servers you have set up but no common database, you're going to have some integrity issues, with some servers having some comments or edits, and some servers not.
-
Hi,
I have quite a lot of servers dotted around UK and USA so hosting and bandwidth is no big issue. if I host soley UK the ping times is a whopping 100ms+ to USA and vice versa so this leads me to hosting at least bother countries and latency will be 10-20ms and TTFB nice and low
I like the idea of creating and maintaining one major site as all will be English based, any backlinks will always be pointed to the dot com as opposed to splitting across multiple domains. Seo wise not too bothered will be focusing on speed and entertaining people with info on what they looking for - too me this is more important then the rest
Al servers are Cpanel based, so will try and find a solution to replicate sites in real-time or cron based intervals. this will be the next challenge
If I can pull this off it will be great for other sites I have too
Regards
Keith
-
Personally, I would use the one domain. And from what you've said, you would prefer it as well.
Thankfully, rankings are on a domain basis and not an IP basis, so there would be no issue in the first scenario. If you are duplicating and synchronizing the servers, you are better off using the one domain because you aren't creating two separate websites with differing content (UK English vs US English).
Do you have the bandwidth or ability to produce separate versions (for each domain) for each area you want to target? If not you are best off generalizing your website to target all English users instead of en-US, en-GB, etc. You're going to have to evaluate your geotargeting goals and budget.
-
Hi,
Many thansk for your input
I was planning to use cloudns GeoIP to send visitors to the server of their region.
So having one web site - www.xyz.com that is duplicated across three server (location) so all people see the same site. this would maintain the backlinks and no matter if google crawls from USA or UK it will see it as one domain with exception of 3 IP's in useor have www.xyz.com and www.xyz.co.uk as duplicates and set this in google webmaster tools.
plus set the language en-US and en-UKNot sure which is the best solution. www.xyz.com has the most backlinks and DA, where www.xyz.co.uk has zero and will be new to the world
I would rather people generate backlinks for the one domain as well
Your thoughts are welcome
Regards
Keith
-
The way GeoDNS works is through one of two methods: split DNS or load balancing. The end result is the same, the user will be directed to their closest or fastest available server.
Theoretically, this helps achieves a major goal of technical SEO - great site speed.
With the new Google Web Core Vitals update of this year, site speed and user experience has been further notched up as ranking factors. To get more technical– LCP, largest contentful paint, the speed of which the largest asset on a page loads, and FCP, first contentful paint, the speed of which the first legible content is produced on the screen, are site speed signals used by Google in their ranking algorithm. By connecting a user to the closest/ fastest server available, you can bring down the time on LCP and FCP and thereby increase your rank. The rank change may not be immediately noticeable depending on the competitiveness of your keywords and industry. You can measure these and other variables here: https://developers.google.com/speed/pagespeed/insights/
In short: No, your SEO won't be negatively impacted, and it will more likely be positively impacted by these optimizations.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
In writing the url, it is better to use the language used by the people of my country or English?
We speak Persian and all people search in Persian on Google. But I read in some sources that the url should be in English. Please tell me which language to use for url writing?
Technical SEO | | ghesta
For example, I brought down two models: 1fb0e134-10dc-4737-904f-bfdf07143a98-image.png https://ghesta.ir/blog/how-to-become-rich/
2)https://ghesta.ir/blog/چگونه-پولدار-شویم/0 -
Correct use of schema for online store and physical stores
I have been getting conflicting advice on the best way to implement schema for the following scenario. There is a central e-commerce store that is registered to it's own unique address which is "head office". There are a few physical shops each of which has their own location and address. Each shop has its own landing page within /our-stores/. So each page on the website has the Organisation schema for the central 'organisation', something like: Then on each physical store landing page is something like the following as well as the Organisation schema: Is this correct? If it is should I extend LocalBusiness with store URL and sameAs for GMB listing and maybe Companies House registration? It's also been suggested that we should use LocalBusiness for the head office of the company, then Departmentwith the typeStore. But i'm not sure on that?
Technical SEO | | MickEdwards0 -
If you use canonicals do the meta descriptions need to be different?
For example, we have 3 different subsites with the same pages. We will put canonicals so they reference the main pages. Do the meta descriptions have to be different for each of the three pages? How does Google handle meta data when using canonicals?
Technical SEO | | Shirley.Fenlason0 -
Using the Google Remove URL Tool to remove https pages
I have found a way to get a list of 'some' of my 180,000+ garbage URLs now, and I'm going through the tedious task of using the URL removal tool to put them in one at a time. Between that and my robots.txt file and the URL Parameters, I'm hoping to see some change each week. I have noticed when I put URL's starting with https:// in to the removal tool, it adds the http:// main URL at the front. For example, I add to the removal tool:- https://www.mydomain.com/blah.html?search_garbage_url_addition On the confirmation page, the URL actually shows as:- http://www.mydomain.com/https://www.mydomain.com/blah.html?search_garbage_url_addition I don't want to accidentally remove my main URL or cause problems. Is this the right way this should look? AND PART 2 OF MY QUESTION If you see the search description in Google for a page you want removed that says the following in the SERP results, should I still go to the trouble of putting in the removal request? www.domain.com/url.html?xsearch_... A description for this result is not available because of this site's robots.txt – learn more.
Technical SEO | | sparrowdog1 -
Using the word "FREE" in domain name
Hi, This may seem like a simple question but a new client of mine wishes to use a domain name with the word "free" in it. The website will offer free activity vouchers. I couldn't see this being a problem as there a lot of websites that do this although he was told it may present a problem with the search engines thinking the site was spammy. It won't be and will be offering information and vouchers on local sporting activities. I was wondering if anybody could clarify this please so I can give him a more definitive answer to his question. Thanks for your help.
Technical SEO | | malinkymedia0 -
Does the use of sliders for text-on-page, effects SEO in any way?
The concept of using text sliders in an e-commerce site as a solution to placing SEO text above or in between product and high on ages, seems too good to be true.... or is it? How would a text slider for FAQ or other on-page text done with sliding paragraphs (similar but not this specific code- http://demo.tutorialzine.com/2010/08/dynamic-faq-jquery-yql-google-docs/faq.html) might effect text-on-page SEO. Does Google consider it hidden text? Would there be any other concerns or best practices with this design concept? faq.html
Technical SEO | | RKanfi0 -
Delete 301 redirected pages from server after redirect is in place?
Should I remove the redirected old pages from my site after the redirects are in place? Google is hating the redirects and we have tanked. I did over 50 redirects this week, consolidating content and making one great page our of 3-10 pages with very little content per page. But the old pages are still visible to google's bot. Also, I have not put a rel canonical to itself on the new pages. Is that necessary? Thanks! Jean
Technical SEO | | JeanYates0 -
How to handle sitemap with pages using query strings?
Hi, I'm working to optimize a site that currently has about 5K pages listed in the sitemap. There are not in face this many pages. Part of the problem is that one of the pages is a tool where each sort and filter button produces a query string URL. It seems to me inefficient to have so many items listed that are all really the same page. Not to mention wanting to avoid any duplicate content or low quality issues. How have you found it best to handle this? Should I just noindex each of the links? Canonical links? Should I manually remove the pages from the sitemap? Should I continue as is? Thanks a ton for any input you have!
Technical SEO | | 5225Marketing0