• majorAlexa

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Let your business shine with Listings AI
          Moz Local

          Let your business shine with Listings AI

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Unlock flexible pricing & new endpoints
          Moz API

          Unlock flexible pricing & new endpoints

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. SEO Tactics
        3. Local SEO
        4. Local Website Optimization
        5. International SEO - How do I show correct SERP results in the UK and US?

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        International SEO - How do I show correct SERP results in the UK and US?

        Local Website Optimization
        2
        8
        2580
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • Katarina-Borovska
          Katarina-Borovska last edited by

          Hi, Moz community.

          I hope you’re all OK and keeping busy during this difficult period. I have a few questions about international SEO, specifically when it comes to ranking pages in the UK and the US simultaneously. We currently have 2 websites set-up which are aimed towards their respective countries. We have a ‘.com’ and a ‘.com/us’.

          If anybody could help with the issues below, I would be very grateful. Thank you all.

          Issues

          • When looking in US Google search with a VPN, the title tag for our UK page appears in the SERP e.g. I will see:

          • UK [Product Name] | [Brand]

          • When checking the Google cache, the UK page version also appears

          • This can cause a problem especially when I am creating title tags and meta descriptions that are unique from the UK versions

          • However, when clicking through from the SERP link to the actual page, the US page appears as it should do. I find this very bizarre that it seems to show you the US page when you click through, but you see the UK version in the SERP when looking in the overall search results.

          Current Set-Up

          • Our UK and US page content is often very similar across our “.com” and “.com/us” websites and our US pages are canonicalised to their UK page versions to remove potential penalisation

          • We have also added herflang to our UK and US pages

          Query

          • How do I show our US SERP as opposed to the UK version in US Google search?

          My Theories/ Answers

          • US page versions have to be completely unique with content related to US search intent and be indexed separately - therefore no longer canonicalised to UK version

          • Ensure hreflang is enabled to point Google to correct local page versions

          • Ensure local backlinks point to localised pages

          If anyone can help, it will be much appreciated. Many thanks all.

          1 Reply Last reply Reply Quote 0
          • katemorris
            katemorris @Katarina-Borovska last edited by

            Same to you! Happy to help!

            1 Reply Last reply Reply Quote 1
            • Katarina-Borovska
              Katarina-Borovska @katemorris last edited by

              Thank you for taking the time to help me with all of my questions Kate. It is refreshing to know that experienced SEO marketers like yourself are happy to help others build their knowledge.

              I hope you have a good weekend!

              katemorris 1 Reply Last reply Reply Quote 1
              • katemorris
                katemorris @Katarina-Borovska last edited by

                Yeah, that is actually what hreflang was intended to be. Just to differentiate content pages that had the same content just translated, even if in just dialect. Alas it is also used to show geo-targeting, but I try to not be mad about it 🙂

                Change as much as needed to make the target market user comfortable. There is no hard and fast rule.

                Katarina-Borovska 1 Reply Last reply Reply Quote 2
                • Katarina-Borovska
                  Katarina-Borovska @katemorris last edited by

                  Thanks again Kate. This makes sense to me now and it seems to be a nice, easy method. I just have one final question when it comes to differentiating content between UK and US pages.

                  If we have a page that is relatively similar in terms of content, but the language has been amended to match the local dialect, will this remove the duplication issue if hreflang is in place?

                  Say, for example, there are 5 key features about a product on a page, and 3 of them are suited to both the US and UK markets. Is it enough to add localised spellings to each description, or would the entire paragraph have to be re-written from scratch to create 2 unique copies?

                  I see that some competitors re-write their content entirely which makes sense if they're appealing to differing local user intent but some only alter the spellings and their price points where needed. What are your thoughts on this?

                  Thanks
                  Katarina

                  katemorris 1 Reply Last reply Reply Quote 1
                  • katemorris
                    katemorris last edited by

                    If the page is https://www.example.com/us/product/ then the hreflang on that page should be:

                    If it is on https://www.example.com/product/ then it is actually the same 🙂

                    The other two lines are not needed. x-default is for your homepage when there is no target and you are asking users to set their target. If you visit https://www.ikea.com/ in an incognito window, you'll see what I mean.

                    And general en is not needed here. You are using hreflang for helping the SEs understand the difference in the content across countries that use the same language. As much as I hate it for that purpose, they do use this as a signal. General "en" is if you had a business that didn't geo-target and rather just had translations. One page in English, one in Spanish, etc. But no localization.

                    Katarina-Borovska 1 Reply Last reply Reply Quote 1
                    • Katarina-Borovska
                      Katarina-Borovska @katemorris last edited by

                      Hi Kate!

                      Thanks for your response, I really appreciate the help.  What you say makes a lot of sense. The reason we are opting for US and UK sites is that we offer different package and pricing information to each market so it was important to have a distinction between the two.

                      One thing that is very new to me, however, is the use of hreflang. Here is a sample of what we currently have on our UK and US pages:

                      I wasn't sure whether we needed to only include the emboldened line of code on US pages. Are the other 3 lines necessary? The same layout appears on our UK pages also.

                      Thanks in advance!

                      1 Reply Last reply Reply Quote 0
                      • katemorris
                        katemorris last edited by

                        Hi Katarina!

                        Your theories are right but let me explain a little more.

                        • US page versions have to be completely unique with content related to US search intent and be indexed separately - therefore no longer canonicalised to UK version.
                          If you are going to create a US and UK version of your page, there needs to be a reason why. If there is no reason why other than "someone told us we should," then only do one page. If there is a reason like differing product information then the pages need to be distinct from each other.

                        • Ensure hreflang is enabled to point Google to correct local page versions
                          This is blended with what you said above. If you use a canonical and hreflang, the engines will get confused. You are telling them with the canonical that they are the same page. Then the hreflang tells them that the pages are different because of localization. You can't have both. Remove the canonical and make sure the hreflang is right.

                        • Ensure local backlinks point to localised pages.
                          Yes!

                        Katarina-Borovska 1 Reply Last reply Reply Quote 2
                        • 1 / 1
                        • First post
                          Last post

                        Browse Questions

                        Explore more categories

                        • Moz Tools

                          Chat with the community about the Moz tools.

                        • SEO Tactics

                          Discuss the SEO process with fellow marketers

                        • Community

                          Discuss industry events, jobs, and news!

                        • Digital Marketing

                          Chat about tactics outside of SEO

                        • Research & Trends

                          Dive into research and trends in the search industry.

                        • Support

                          Connect on product support and feature requests.

                        • See all categories

                        Related Questions

                        • boxinghunter

                          Which are the best off-page SEO techniques for 2020?

                          I have just published an awesome website or blog, and i really worked hard keeping everything perfect. Do you think it’s enough? Having a perfect blog, website or business is  just enough. i need readers for my blog, visitors to my website, and customers for my business. So, what to do?

                          Local Website Optimization | | boxinghunter
                          0
                        • BFMichael

                          In local SEO, how important is it to include city, state, and state abbreviation in doctitle?

                          I'm trying to balance local geographic keywords with product keywords.  I appreciate the feedback from the group! Michael

                          Local Website Optimization | | BFMichael
                          0
                        • RichardRColeman

                          SEO and Main Navigation Best Practices

                          I've read a number of articles on SEO and main navigation for websites. I'd like to get a solid answer/recommendation to help solve this one. This is the situation. We're helping a local business that offers pest control and property maintenance services. Under each of these, there area a number of services available, eg, cockroach control, termite inspections or lawn mowing services, rubbish removal and so on. Is it best to have a main nav containing the top keywords for the services - Pest Control | Property Maintenance, with a drop down to the services under each. Or, a simple approach - Our Services > drop down to each - Pest Control > Termite Inspections, etc. My concern here is that they have quite a lot of services, so the nav could be way too long. Really appreciate any assistance here. Many thanks.

                          Local Website Optimization | | RichardRColeman
                          0
                        • Noriel

                          Local SEO - Multiple stores on same URL

                          Hello guys, I'm working on a plan of local SEO for a client that is managing over 50 local stores. At the moment all the stores are sharing the same URL address and wanted to ask if it s better to build unique pages for each of the stores or if it's fine to go with all of them on the same URL. What do you think? What's the best way and why? Thank you in advance.

                          Local Website Optimization | | Noriel
                          0
                        • empireelec

                          Does multiple sites that relate to one company hurt seo

                          I know this has been asked and answered but my situation is a little different. I am a local electrical contractor.  I specialize in a service and not a product.  Competition is high in the local market due to the other electrical contractors that have well seasoned sites with very good DA/PA.  Although new to the web I am not new to the trade.  Throughout years almost back to the AOL dialup days I have been collecting domain names for this particular purpose.  Now I want to put them to good use. Being an electrical contractor, there are many different facets of work and services we provide. My primary site is empireelec.com A second site I threw online overnight with minimal content is jacksonvillelightingrepair.com.  Although it is a fresh site, there is minimal content and I have put almost zero effort in to it.  It appears to be ranking for keywords a lot quicker. That leads me to believe I should utilize my other domain jacksonvillefloridaelectrician.com and target just the keyword Jacksonville Florida Electrician. It leads me to believe I should use jacksonvillebeachelectrician.com for targeting electricians in jacksonville beach. And again with jacksonvilleelectricianservice.com I can provide a unique phone number for each site. Am I going about this all wrong?  Everything I read says no,no,no but I feel my situation is a little more unique.

                          Local Website Optimization | | empireelec
                          1
                        • NAHL-1430

                          Local SEO for National Brands

                          Hi all, When it comes to local SEO in 2015, I appreciate that having a physical location in the town/city you wish to rank is a major factor. However, if you're a national brand is it still possible to rank for local searches when you're based in one location? The reason I ask is that, although our service is national, the nature of what we offer means that it is not inconceivable that people would search for a local variation of our top keywords. Other than the standard things - location in the content, the H1/H2s, title tag, meta description, url etc. - is there anything national businesses can do to help? Thanks in advance. John

                          Local Website Optimization | | NAHL-1430
                          0
                        • otex

                          Should I use pipe in title tags for local seo?

                          Hi, I've created a bunch of landing pages for local areas, reading, windsor, slough etc for the title tag I have  for Windsor Emergency Electrician Windsor - BrandName should I be using a pipe in the tag to further help search engines learn/identify the location? Emergency Electrician | Windsor - BrandName Thank you Kev

                          Local Website Optimization | | otex
                          1
                        • KempRugeLawGroup

                          Yoast Local SEO Reviews/Would it work for me?

                          Hi everyone, I'm looking for some feedback on Yoast Local SEO, and if you think it'd work for our site. www.kempruge.com. Our site is a wordpress site, and there's nothing about it, off the top of my head, that makes me think it wouldn't work, but I've been wrong before. We do use All-In-One SEO, not the Yoast plugin, so I'm not sure if that's compatible.or would cause a problem? (The reason we use All-In-One and not Yoast is because that's what we had when I got here, and I'm worried what would happen if we switched). Also, we have three offices, and I need to be able to do local seo for all three. I know Yoast says it supports multiple offices, but I'd feel more comfortable if someone on here let me know from his/her experience that it did. Anything else you want to add about Yoast Local, I'm all ears! Thanks, Ruben

                          Local Website Optimization | | KempRugeLawGroup
                          0

                        Get started with Moz Pro!

                        Unlock the power of advanced SEO tools and data-driven insights.

                        Start my free trial
                        Products
                        • Moz Pro
                        • Moz Local
                        • Moz API
                        • Moz Data
                        • STAT
                        • Product Updates
                        Moz Solutions
                        • SMB Solutions
                        • Agency Solutions
                        • Enterprise Solutions
                        • Digital Marketers
                        Free SEO Tools
                        • Domain Authority Checker
                        • Link Explorer
                        • Keyword Explorer
                        • Competitive Research
                        • Brand Authority Checker
                        • Local Citation Checker
                        • MozBar Extension
                        • MozCast
                        Resources
                        • Blog
                        • SEO Learning Center
                        • Help Hub
                        • Beginner's Guide to SEO
                        • How-to Guides
                        • Moz Academy
                        • API Docs
                        About Moz
                        • About
                        • Team
                        • Careers
                        • Contact
                        Why Moz
                        • Case Studies
                        • Testimonials
                        Get Involved
                        • Become an Affiliate
                        • MozCon
                        • Webinars
                        • Practical Marketer Series
                        • MozPod
                        Connect with us

                        Contact the Help team

                        Join our newsletter
                        Moz logo
                        © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                        • Accessibility
                        • Terms of Use
                        • Privacy

                        Looks like your connection to Moz was lost, please wait while we try to reconnect.