Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Access 20 years of data with flexible pricing
      Moz API

      Access 20 years of data with flexible pricing

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. International SEO
    4. Multilang site: Auto redirect 301 or 302?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Multilang site: Auto redirect 301 or 302?

    International SEO
    redirect 301 redirect 302 international seo
    3
    5
    4967
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • fJ66doneOIdDpj
      fJ66doneOIdDpj Subscriber last edited by

      We need to establish if 301 or 302 response code is to be used for our auto redirects based on Accept-Language header.

      https://domain.com
      30x > https://domain.com/en
      30x > https://domain.com/ru
      30x > https://domain.com/de

      The site architecture is set up with proper inline HREFLANG.
      We have read different opinions about this, Ahrefs says 302 is the correct one:
      https://ahrefs.com/blog/301-vs-302-redirects/
      302 redirect:
      "You want to redirect users to the right version of the site for them (based on location/language)."

      You could argue that the root redirect is never permanent as it varies based on user language settings (302)
      On the other hand, the lang specific redirects are permanent per language:

      IF Accept-Language header = en
      https://domain.com > 301 > https://domain.com/en
      IF Accept-Language header = ru
      https://domain.com > 301 > https://domain.com/ru

      So each of these is 'permanent'.

      So which is the correct?

      Tom.Capper 1 Reply Last reply Reply Quote 0
      • Scottoffroad
        Scottoffroad last edited by

        Hi Guys i am newer to SEO. my web with the 301 302 issue. anyone able help to fix it? will be high appreciated.

        Internal URL
        Yes
        Full URL
        https://myoffroadled.com/led-rocker-switch
        HTTP status code
        301 Moved permanently
        First found at
        Seed URL
        Content type
        text/html; charset=utf-8
        Depth
        0
        Redirect URL
        https://www.myoffroadled.com/led-rocker-switch/
        Not crawled
        Is redirect loop
        No
        Page rating
        100

        1 Reply Last reply Reply Quote 0
        • Tom.Capper
          Tom.Capper Subject Expert @fJ66doneOIdDpj last edited by

          @fj66doneoiddpj In some cases users may have a reason for using the site in something other than their browser language.

          For example, perhaps a shared device, or simply wishing to check a different localisation.

          If your hreflang is working correctly, they should never see the "wrong" version anyhow.

          But, there are pros and cons of course.

          1 Reply Last reply Reply Quote 0
          • fJ66doneOIdDpj
            fJ66doneOIdDpj Subscriber last edited by

            Thank you for the reply, 302 is also what we decided after many hours of reading.
            The main reason for auto redirect is that we feel it's a better user experience as user will arrive the content target to his/her browser language.

            Tom.Capper 1 Reply Last reply Reply Quote 0
            • Tom.Capper
              Tom.Capper Subject Expert @fJ66doneOIdDpj last edited by

              @fj66doneoiddpj

              I would use a 302 here, just as an added insurance in case you ever accidentally serve Google the redirect.

              However, I'm not a huge fan of auto redirects in general - they tend to cause issues for crawlers and users alike. Can you explain a bit more when/why the user gets redirected? Perhaps instead you could serve a country selection insterstitial if a user seems to be on the "wrong" variant?

              1 Reply Last reply Reply Quote 1
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • laurentjb

                How do I carry out a redirect? Is there a code I need to use?

                redirect redirect chain

                How do I carry out a redirect? Is there a code I need to use? Thank you in advance.

                On-Page Optimization | | laurentjb
                0
              • laurentjb

                Should I redirect or add content, to 47 Pages?

                redirect redirects

                We have an insurance agency website with 47 pages that have duplicate/low content warnings. What's the best way to handle this? I'm I right in thinking I have 2 options? Either add new content or redirect the page? Thanks in advance 🙂

                On-Page Optimization | | laurentjb
                1
              • Damian_Ed 0

                Unsolved Temporary redirect from 302 to 301 for PNG File?

                302 temporary riderect 301 http status image issue

                #302HTTP #temporaryredirect
                Hi everyone, Recently I have faced a crawl issue with my media images on website. For example this page url https://intreface.com/wp-content/uploads/2022/12/Horion-screen-side-2.png has 302 HTTP Status and the recommendation is to change it 301. I have read the article on temporary redirections here:
                https://a-moz.groupbuyseo.org/learn/seo/redirection?_ga=2.45324708.1293586627.1702571936-916254120.1702571936
                but its not written here how to redirect in my HTML 1 image url not the landing page.
                Screenshot 2023-12-15 at 11.02.40.png
                I have messaged to MOZ Support but they recommended to go for the MOZ Community!
                Screenshot 2023-12-15 at 11.06.02.png Could you assist me wit this issue please? I can reach HTTML of the necessary page and change what I need for permanent redirection but firstly I need to understand how to do that correctly.

                Technical SEO | | Damian_Ed 0
                0
              • Emily.R.Monrovia

                When to re-write and redirect a blog url?

                urlredirect optimization content marketing seo tactics content development redirect

                What are best practices for rewriting (and then redirecting) blog URLs? I refresh old blog posts on our blog every month and many of them have URLs that are too long or could be improved. However, many of them also already get decent organic traffic and I don't want to lose traffic due to a URL redirect. Are there any best practices or "rules" I can follow when deciding whether to re-write and redirect blog URLs?
                Thanks!

                Content Development | | Emily.R.Monrovia
                0
              • Alex_Pisa

                "Duplicate without user-selected canonical” - impact to SERPs

                canonical international seo

                Hello, we are facing some issues on our project and we would like to get some advice. Scenario
                We run several websites (www.brandName.com, www.brandName.be, www.brandName.ch, etc..) all in French language . All sites have nearly the same content & structure, only minor text (some headings and phone numbers due to different countries are different). There are many good quality pages, but again they are the same over all domains. Goal
                We want local domains (be, ch, fr, etc.) to appear in SERPs and also comply with Google policy of local language variants and/or canonical links. Current solution
                Currently we don’t use canonicals, instead we use rel="alternate" hreflang="x-default": <link rel="alternate" hreflang="fr-BE" href="https://www.brandName.be/" /> <link rel="alternate" hreflang="fr-CA" href="https://www.brandName.ca/" /> <link rel="alternate" hreflang="fr-CH" href="https://www.brandName.ch/" /> <link rel="alternate" hreflang="fr-FR" href="https://www.brandName.fr/" /> <link rel="alternate" hreflang="fr-LU" href="https://www.brandName.lu/" /> <link rel="alternate" hreflang="x-default" href="https://www.brandName.com/" /> Issue
                After Googlebot crawled the websites we see lot of “Duplicate without user-selected canonical” in Coverage/Excluded report (Google Search Console) for most domains. When we inspect some of those URLs we can see Google has decided that canonical URL points to (example): User-declared canonical: None
                Google-selected canonical: …same page, but on a different domain Strange is that even those URLs are on Google and can be found in SERPs. Obviously Google doesn’t know what to make of it. We noticed many websites in the same scenario use a self-referencing approach which is not really “kosher” - we are afraid if we use the same approach we can get penalized by Google. Question: What do you suggest to fix the “Duplicate without user-selected canonical” in our scenario? Any suggestions/ideas appreciated, thanks. Regards.

                International SEO | | Alex_Pisa
                0
              • SEONOW123

                GeoIP Redirects & hreflang

                Hello, We believe we've had some issues with hreflang tags not remaining validated due to the implementation of geoIP redirects. Previously, if a user clicked a landing page on Google search that was not targeted for their territory, they would instantly be redirected to a sub path that targets their territory using geoIP redirects. We're planning to remove the initial geoIP redirects and have messaging that prompts the user to either stay on the page they've landed on, or be redirected to page that is right for their territory. However, if a user has selected to be redirected to a sub path that is targeted for their territory, they will have a cookie preference set for the IP location they've selected, and will continue to be redirected to their chosen sub path. My question is, will a crawler follow and trigger the geo preference cookie, which could potentially cause complexities in validating hreflang tags and ranking of content for the right market. Thanks.

                International SEO | | SEONOW123
                0
              • lcourse

                Google does not index UK version of our site, and serves US version instead. Do I need to remove hreflanguage for US?

                Webmaster tools indicates that only 25% of pages on our UK domain with GBP prices is indexed.
                We have another US domain with identical content but USD prices which is indexed fine. When I search in google for site:mydomain I see that most of my pages seem to appear, but then in the rich snippets google shows USD prices instead of the GBP prices which we publish on this page (USD price is not published on the page and I tested with an US proxy and US price is nowhere in the source code). Then I clicked on the result in google to see cached version of page and google shows me as cached version of the UK product page the US product page. I use the following hreflang code: rel="alternate" hreflang="en-US" href="https://www.domain.com/product" />
                rel="alternate" hreflang="en-GB" href="https://www.domain.co.uk/product" /> canonical of UK page is correctly referring to UK page. Any ideas? Do I need to remove the hreflang for en-US to get the UK domain properly indexed in google?

                International SEO | | lcourse
                0
              • Ben.JD

                If I redirect based on IP will Google still crawl my international sites if I implement Hreflang

                We are setting up several international sites. Ideally, we wouldn't set up any redirects, but if we have to (for merchandising reasons etc) I'd like to assess what the next best option would be. A secondary option could be that we implement the redirects based on IP. However, Google then wouldn't be able to access the content for all the international sites (we're setting up 6 in total) and would only index the .com site. I'm wondering whether the Hreflang annotations would still allow Google to find the International sites? If not, that's a lot of content we are not fully benefiting from. Another option could be that we treat the Googlebot user agent differently, but this would probably be considered as cloaking by the G-Man. If there are any other options, please let me know.

                International SEO | | Ben.JD
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              • Digital Marketers
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.