Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Why does a site that is worse than mine by every objective measure I can find, keep outranking me in search?
-
I’ve been working on educating myself about SEO all day, again. All-Star Telescope up in Canada. We have a competitor that consistently ranks #1 and I don't get it. Their site is full of duplicate content (straight copy and paste from the manufacturer site). They don't have any meaningful blog or video content to add relevance or value to their site. We have higher page authority, higher domain authority, and they keyword analyzer in moz says that our page is higher quality than the the competitors page. Our site is slow, but theirs is slower. I can’t find a single metric on any tool (ubbersuggest, Moz, ahrefs, semrush) that says Telescopes Canada is a better site, or has a better NexStar 8SE product page (a popular telescope).
Here’s the link to Telescope Canada’s page for their Celestron 8SE:
Here’s a link to the Celestron 8SE page from the manufacturer website:
Telescopes Canada has just copied and pasted. There is no original content aside from adding the shipping and return policy to the tab, and having some options for selecting accessories on the page.
Here is our page:
https://all-startelescope.com/products/celestron-nexstar-8se
Our titles are good, our metadata is good (but I don’t think that’s been a serious ranking factor for about ten years). The text is original, it’s relevant, we have healthy internal links to the page. We have invensted in some excellent blog content, we’re adding new products to the website so that we rank for more keywords. All of those things are helping, but I fundamentally don’t understand why Telescopes Canada is #1 almost across the board on every key product in our market. There is something that I’m not seeing here, something that isn't being captured by the tools that I have. Is it simple the fact that they get more traffic? Is that why some people go and buy traffic?
Can you see any metric, any tool in your toolbox that indicates why they rank at the top, or even higher than we do for in these search terms specific to that product:
Celestron NexStar 8SE
NexStar 8SE
Celestron NexStar 8SE Canada
NexStar 8SE CanadaWe've worked with two highly ranked SEO's to try and figure this out, one in Canada, and one in the USA. I haven't seen a confidence inspiring answer from either of them. Posting on a forum is a bit of an act of desperation, I'll continue to work the problem, but it's discouraging to see the leader in my industry look like he's just phoning it in with his website.
-
@nkennett try to add some external links and look for some outreach on popular sites
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can you use Screaming Frog to find all instances of relative or absolute linking?
My client wants to pull every instance of an absolute URL on their site so that they can update them for an upcoming migration to HTTPS (the majority of the site uses relative linking). Is there a way to use the extraction tool in Screaming Frog to crawl one page at a time and extract every occurrence of _href="http://" _? I have gone back and forth between using an x-path extractor as well as a regex and have had no luck with either. Ex. X-path: //*[starts-with(@href, “http://”)][1] Ex. Regex: href=\”//
Technical SEO | | Merkle-Impaqt0 -
Staging site and "live" site have both been indexed by Google
While creating a site we forgot to password protect the staging site while it was being built. Now that the site has been moved to the new domain, it has come to my attention that both the staging site (site.staging.com) and the "live" site (site.com) are both being indexed. What is the best way to solve this problem? I was thinking about adding a 301 redirect from the staging site to the live site via HTACCESS. Any recommendations?
Technical SEO | | melen0 -
Can you have a /sitemap.xml and /sitemap.html on the same site?
Thanks in advance for any responses; we really appreciate the expertise of the SEOmoz community! My question: Since the file extensions are different, can a site have both a /sitemap.xml and /sitemap.html both siting at the root domain? For example, we've already put the html sitemap in place here: https://www.pioneermilitaryloans.com/sitemap Now, we're considering adding an XML sitemap. I know standard practice is to load it at the root (www.example.com/sitemap.xml), but am wondering if this will cause conflicts. I've been unable to find this topic addressed anywhere, or any real-life examples of sites currently doing this. What do you think?
Technical SEO | | PioneerServices0 -
Can dynamically translated pages hurt a site?
Hi all...looking for some insight pls...i have a site we have worked very hard on to get ranked well and it is doing well in search. The site has about 1000 pages and climbing and has about 50 of those pages in translated pages and are static pages with unique urls. I have had no problems here with duplicate content and that sort of thing and all pages were manually translated so no translation issues. We have been looking at software that can dynamically translate the complete site into a handfull of languages...lets say about 5. My problem here is these pages get produced dynamically and i have concerns that google will take issue with this aswell as the huge sudden influx of new urls....as now we could be looking at and increase of 5000 new urls. (which usually triggers an alarm) My feeling is that it could be risking the stability of the site that we have worked so hard for and maybe just stick with the already translated static pages. I am sure the process could be fine but fear a manual inspection and a slap on the wrist for having dynamically created content?? and also just risk a review trigger period. These days it is hard to know what could get you in "trouble" and my gut says keep it simple and as is and dont shake it up?? Am i being overly concerned? Would love to here from others who have tried similar changes and also those who have not due to similar "fear" thanks
Technical SEO | | nomad-2023230 -
How does Google find /feed/ at the end of all pages on my site?
Hi! In Google Webmaster Tools I find *.../feed/ as a 404 page in crawl errors. The problem is that none of these pages exist and they have no inbound links (except the start page). FYI, it´s a wordpress site. Example: www.mysite.com/subpage1/feed/ www.mysite.com/subpage2/feed/ www.mysite.com/subpage3/feed/ etc Does Google search for /feed/ by default or why do I keep getting these 404´s every day?
Technical SEO | | Vivamedia0 -
Site disappearing from search for a certain keyword
I was wondering if someone has encountered the same problem as me. I was doing some changes on the frontpage of one of my clients' website, especially some redirections, and my site has disappeared from Google for the main keyword on the page. So, if I look for my page on Google, instead of seeing my page first, I no longer see my page, at all. All I've done was a 301 redirection from index.html to the domain name. Now, I changed everything back to how it was before. More precisely, I've done that 2 weeks ago. But, no change in Google. I checked Bing and Yahoo, my site appears first when I search for that specific keyword. Any ideas how long will it take for Google to see that I am not doing anything wrong with redirections? Or any idea at all?
Technical SEO | | webmasterles0 -
Why are old versions of images still showing for my site in Google Image Search?
I have a number of images on my website with a watermark. We changed the watermark (on all of our images) in May, but when I search for my site getmecooking in Google Image Search, it still shows the old watermark (the old one is grey, the new one is orange). Is Google not updating the images its search results because they are cached in Google? Or because it is ignoring my images, having downloaded them once? Should we be giving our images a version number (at the end of the file name)? Our website cache is set to 7 days, so that's not the issue. Thanks.
Technical SEO | | Techboy0 -
Delete old site but redirect domain to a new domain and site
I just have a quick query and I have a feeling about what the answer is so just wanted to see what you guys thought... Basically I am working on a client site. This client has a few other websites that are divisions of their company. However these divisions/websites are no longer used. They are wanting to delete the websites but redirect the domains to their name main website. They believe this will pass on SEO benefits as these old division sites are old and have a good PR and history. I'm unsure for DEFINITE, which way is correct?
Technical SEO | | Weerdboil0
