Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What is the exact difference between guest post and paid links?
-
What is the exact difference between guest post and paid links?
-
@zeitnot When Google analyzes the post, it looks for some key things. One is a sponsored disclosure. It can say “sponsored,” “paid,” or “advertisement,” and should be easy to spot.
Google also checks the content to see if it’s promoting something specific. It may come as paid material if there’s a lot of promotional language or mentions of some products or brands without context.
Another thing Google looks for is affiliate links or patterns of content creation. If a website regularly posts sponsored or promotional content without saying so, it won’t appear as a high-quality source of information. -
The main difference between guest posting and paid links is that with guest posting, you're providing valuable content for free. With paid links, you're just paying for a link. So from Google's perspective, guest posts are seen as more trustworthy than paid links. That's because when someone publishes a guest post on another blog, it's usually because they've been given permission by the blog owner to do so. I've made some guest postings for my friend's website when he started with dropshipping, and I've managed to land a few great guest posts for him, that increased the DR of the site eventually. Now, not gonna lie here, it's definitely a harder way to go, but if you put in the effort and do it consistently you'll see great results with GP, without putting any risk to the business.
-
@zeitnot In Guest Posting, you add your Comments/ Blog content on a High authority website with a link to your website , While paid links refer to posts contributed to a website with monetary charge in exchange for quality backlinks
-
-
@zeitnot In paid guest posting, you get paid for writing a guest post, whereas for paid links, you pay to the linking site. If you want organic links to your site you can try a tool called Postifluence. It's one of the best & affordable SEO tool I have ever used. It helps to find the top ranking guest posting websites and brings high-quality backlinks from there.
-
Guest post are free, while the paid links require payment
.
Basically if you pay for guest post it will be counted as paid links. And google suggest using rel="sponsored" for this kind of links.
In reality we pay bloggers or webmasters for publishing guest post , which is not recommended by google.
-
@zeitnot The results shown on Google search are both ads and organic.
Paid results are created by users using Google ads where he/she introduces their ads to Google.
Organic results are shown on Google search results while a software called spider crawls a website and indexes them.
-
@Parker_Adam_916 thanks for fast response.
My second question is how google understands whether the post is paid or natural earn? -
Guest Post – A guest post is ananrticle written by someone else and posted on your website. You do not have to pay anyone to write a guest post. If the author is willing to share their knowledge, then they should be given credit for doing so.
Paid Link – A paid link is any aancle where the writer is being compensated for writing the content. Usually, these articles are sponsored posts. Sponsored posts are often written by people who work at companies that sell products related to the topic of the article. These companies may offer compensation to the writers of the posts in exchange for them promoting the company’s product.
-
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do You Risk A Penalty From Local Paid Directories in 2022?
Hi there, I have a client who wants to advertise in a local directory along the lines of "find your nearest plumber". The directory only has paid listings and they are follow links and they also mention your site or generated landing page may get a nice bump on google. Is there a risk that they may get a penalty for using this directory? The client wants to use it regardless of if it gives them an SEO boost but obviously wants to avoid any penalties at all costs. Thoughts on this? Thanks in advance
Link Building | | Scottlinklater0 -
How you do guest posting on behalf of your clients? What do you use in the author bio - your name, client's name or a fake name?
I would like to hear from SEO agencies or link building teams - how you manage guest posting on behalf of your clients? 1. What is your outreach process - Do you pitch as a marketing manager or as a subject expert? 2. What do you mention in your author bio? Your name and your bio as outreach manager/ marketing manager? Your client's name and client's bio? A fake name - as a subject expertise? 3. Which email ID and contact details you use? - Your work ID/ client's ID/ Fake Gmail ID? I work for an SEO agency and I am interested in content and SEO related blog posts. But, I have many clients in the home improvement, real estate, food, fashion and other industries. I don't feel right to use my name when posting a guest blog on their behalf. What you guys prefer? Any thoughts?
Link Building | | NSnidhi0 -
How many links per week/month should a link building campaign acquire?
I am running a linkbuilding campaign for my company. I am mostly focusing on guest blogging opportunities and responding to emails from HARO. How many links would I have to acquire each week or month to be considered doing a good job over a 6 month or a year time period? Thank you,
Link Building | | fersu0 -
Is it okay to post my blog posts to both an internal blog on our domain and an external blog?
We have a blog internally at kay-grant.com/blog and also created an external blog at ActiveRain.com Is it okay to post the same blog posts to both sites or should I have different content for each blog?
Link Building | | geoff81510 -
Total Exact Match Anchor Text Percentage or a Few High Quality Exact Match Backlinks, which is better?
Hello, I was wondering if anyone could help me. I am trying to rank a web page for a competitive regional search term. Upon inspecting all the competitors’ backlinks they appear to using an overly high exact match anchor text to rank on the first page for this keyword. Somewhere in the region of 15 – 55% exact match anchor text. So the question is what does big G provide a heavier weighting for, A.) The total percentage of exact match anchor text for all your backlinks, until it reaches the point of over optimization. A higher percentage up to about 60% will help you rank in the top 3. Meaning I should change a 1,000+ backlinks on multiple domains to the exact match anchor text. B.) Or just a few backlinks with the exact match anchor text but from really high quality domains with a ‘Majestic SEO’ Trust and Citation Flow above 40. Any help would be appreciated, exact match anchor text is meant not to work but it still does.
Link Building | | tomfifteen0 -
How do we optimise links from a parent company to a subsidiary on different domains
So we are the agent for an industrial company. They don't have a great website (well its pretty but doesn't rank) and have 5 product pages with a variety of products on each. We've taken those products and turned them into 50 pages with good on page optimisation. Now they've just agreed to give us a link on each page and I'm trying to figure out what the best text and link will be. As far as I can see there are three options Visit our agent for X region - sending to the home page If you are from X region you can request a sample of product group from our agent - sending to home page and product category page on our site If you are looking for X, Y, Z or P, Q, R in this region contact our agent there. - sending to home page and individual product pages The aim of this is to boost my page authority as 98% of the top 10 in SERPS have pages with zero authority and rely on the on page optimization and DA. Is this the best approach or are there other better ways of approaching the problem. It's worth noting that there is a total separation of control and ownership of the websites. I'm also starting to work with them to improve their on page optimisation and get links from their parent company to increase link juice
Link Building | | Zippy-Bungle0 -
Should we BackLink to Guest Post ?
Hi, I have been actively doing guest blogging for last few weeks . But the page authority , moz Rank and moz Trust of my guest posts appear 0 as those posts have their own pages on blogs with snippets of posts on home page. I wanted to ask if i should backlink to my guest posts to increase the authority, mR and mT of pages. Those posts are already appearing as backlinks in webmaster tools but if i backlink to my posts to increase mR and mT, then will it also increase the juice passed by backlinks in those posts to landing pages on my site ? Thanks,
Link Building | | shaz_lhr0