• majorAlexa

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Let your business shine with Listings AI
          Moz Local

          Let your business shine with Listings AI

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Unlock flexible pricing & new endpoints
          Moz API

          Unlock flexible pricing & new endpoints

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. SEO Tactics
        3. On-Page Optimization
        4. When Google rewrites a title tag, do you get the SEO impact for the original version?

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        When Google rewrites a title tag, do you get the SEO impact for the original version?

        On-Page Optimization
        title tags on page optimization on-page meta data meta tags
        7
        8
        2336
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • Kevin_P
          Kevin_P last edited by

          Let's say you're writing a homepage title tag like this:

          KEYWORD | BRAND

          and Google rewrites it as

          BRAND | KEYWORD

          From Moz and best practices, we believe that keywords closer to the beginning of a title tag may have more impact on search rankings. So, when Google rewrites the title tag, do you get the impact you would have made with the keyword being closer to the front? Or, does Google give you the impact you would have received with the keyword being at the end?

          1 Reply Last reply Reply Quote 0
          • Stevejcr
            Stevejcr last edited by

            When Google rewrites a title tag, the impact on search rankings is difficult to predict with certainty. However, it's generally recommended to place the most important keywords closer to the beginning of the title tag, as this is often seen as a stronger signal to Google about the content of the page.

            If Google decides to rewrite the title tag and places the brand name first, it's possible that the SEO impact of the original version may be reduced. However, it's also possible that the rewritten title tag may actually improve the page's search visibility by making it more relevant to certain search queries.

            Ultimately, it's important to remember that Google's algorithms are constantly changing, and there's no guaranteed way to predict the exact impact of any particular change. However, by following best practices for title tag optimization, such as placing important keywords closer to the beginning of the tag, you can help ensure that your page is well-optimized and likely to perform well in search results.

            1 Reply Last reply Reply Quote 0
            • yabesh143
              yabesh143 last edited by

              No, you do not get the SEO impact for the original version when Google rewrites the title tag. The rewritten version is the one that will be used for SEO purposes.

              1 Reply Last reply Reply Quote 0
              • tir17
                tir17 @Kevin_P last edited by

                @Kevin_P

                If Google is rewriting the Page Title (not the title tag), it is directly in relation to the content of the webpage.

                The reason why the page title has been changed is because Google either feels that the content is not relevant or doesn't justify the webpage content OR Google is prioritizing brand name so that it is easier for the user to recognize the brand in SERPs.

                You must focus on the on-page content rather than just the position of the keywords in the title tag.

                Relevant content on the webpage and good user experience will be rewarded over keyword positioning in the page title.

                The position of the keyword won't matter that much as there are way more ranking signals that Google considers before ranking a webpage today.

                To summarize, the SEO impact will be negligible irrespective of the position of the keyword in the page title.

                Bonus Tip: You can utilize the H1 Tag to optimize keyword positioning in this case.

                1 Reply Last reply Reply Quote 0
                • Alaa_shahin
                  Alaa_shahin @Tomalaweb last edited by

                  @Tomalaweb said in When Google rewrites a title tag, do you get the SEO impact for the original version?:

                  When Google rewrites a title tag, it's possible that you may not get the full SEO impact of the original version.

                  Google may rewrite a title tag for a variety of reasons, such as to better reflect the content of the page or to make it more user-friendly. However, if the new title tag is significantly different from the original, it could potentially impact the search engine optimization (SEO) of the page.

                  Here are a few things to keep in mind:

                  Title tags are an important on-page SEO element that can impact rankings. If Google changes the title tag, it may affect how the page is perceived by search engines.

                  Google's algorithms are designed to show the most relevant and useful content to users. If Google feels that a new title tag better reflects the content of the page, it may prioritize it in search results over the original.

                  However, if the new title tag is less relevant or optimized for the target keywords, it could potentially hurt the SEO of the page. In this case, it may be worth updating the title tag to a version that is more effective.

                  In summary, while Google may rewrite a title tag to improve the user experience, it's important to monitor the impact on SEO and make changes if necessary.

                  1 Reply Last reply Reply Quote 0
                  • Tomalaweb
                    Manuel Macedo last edited by

                    When Google rewrites a title tag, it's possible that you may not get the full SEO impact of the original version.

                    Google may rewrite a title tag for a variety of reasons, such as to better reflect the content of the page or to make it more user-friendly. However, if the new title tag is significantly different from the original, it could potentially impact the search engine optimization (SEO) of the page.

                    Here are a few things to keep in mind:

                    Title tags are an important on-page SEO element that can impact rankings. If Google changes the title tag, it may affect how the page is perceived by search engines.

                    Google's algorithms are designed to show the most relevant and useful content to users. If Google feels that a new title tag better reflects the content of the page, it may prioritize it in search results over the original.

                    However, if the new title tag is less relevant or optimized for the target keywords, it could potentially hurt the SEO of the page. In this case, it may be worth updating the title tag to a version that is more effective.

                    In summary, while Google may rewrite a title tag to improve the user experience, it's important to monitor the impact on SEO and make changes if necessary.

                    Alaa_shahin 1 Reply Last reply Reply Quote 0
                    • Kevin_P
                      Kevin_P @Kateparish last edited by

                      @Kateparish Thanks for your response! I'm trying to determine whether Google gives you "credit" for having keywords earlier in the title tag when Google rewrites that title tag.

                      A similar question might be, "Does Google give you 'credit' for using a specific keyword in the title tag if Google rewrites that title tag without the specific keyword?"

                      Are you saying that you believe Google gives weight to the rewritten version of the title tag?

                      tir17 1 Reply Last reply Reply Quote 0
                      • Kateparish
                        Kateparish last edited by

                        When Google rewrites a title tag, it does so to match the content on the page as closely as possible to the search query. As a result, the rewritten title tag may contain different keywords than the original version and may be more suited to the search query. This can have an impact on the page’s search rankings, as it make the page more relevant to the search query.

                        Kevin_P 1 Reply Last reply Reply Quote 0
                        • 1 / 1
                        • First post
                          Last post

                        Browse Questions

                        Explore more categories

                        • Moz Tools

                          Chat with the community about the Moz tools.

                        • SEO Tactics

                          Discuss the SEO process with fellow marketers

                        • Community

                          Discuss industry events, jobs, and news!

                        • Digital Marketing

                          Chat about tactics outside of SEO

                        • Research & Trends

                          Dive into research and trends in the search industry.

                        • Support

                          Connect on product support and feature requests.

                        • See all categories

                        Related Questions

                        • remcoz

                          How get google reviews on search results?

                          on page optimization

                          Hi, We have good google reviews. (4,8) Can we get this rating stars also on our organic search results ? Best remco

                          Intermediate & Advanced SEO | | remcoz
                          0
                        • lucybish

                          Questions about putting 2-3 keywords in title tag.

                          keywords title tags

                          Hi there, what is the best way to decide the keywords to be used in title tag?

                          Web Design | | lucybish
                          0
                        • webdropyyc

                          Need help with Meta tags generator

                          meta tags seo

                          Hello, I am doing SEO for my business website. I am trying to generate Meta Tags here
                          https://webdrop.ca/seo-tools/meta-tag-generator What should I enter for "Search engines should revisit this page after ". We are not going to change content on daily basis. 7 Days or 30 days are good enough?

                          On-Page Optimization | | webdropyyc
                          0
                        • Chris_Mc

                          Home Page Title - Google Overriding my Title Tag

                          title tags

                          Hi, We have noticed our home page title tag has now been replaced by our brand name (by Google I'm assuming). We have also noted that the page is dropping off SERPS for our main keywords, I suspect they are related but ofc I cant be sure. I know the recent Google update has impacted titles but I wasn't sure if it would apply here. Has anyone any advice on this and/or having the same issue? We normally rank well for grass seed (UK search) https://thegrasspeople.com/ I also noticed some strange mark up in our source code which seems to have been left behind by Sketch - we are getting this removed. <title>Combined Shape</title> <desc>Created with Sketch.</desc> Chris

                          Intermediate & Advanced SEO | | Chris_Mc
                          0
                        • JesusD

                          Difference in using dividers in TITLE TAG

                          Hi everyone, i know that dividers in title or even title tag doesnt have much of an impact on better rankings. I had great rankings for many keywords, not using dividers or using only one divider. However for better reading comprehension and usability, and also aesthetics i started to use the pipe as my main divider and other secondary dividers. I saw many pages drop in rankings vs other less competent and with less content pages. My format was as follows: Product Brand | Product description - Additional info or local info ie.  Fiber Glass MBI | Insulation Batts for Home and Commercial use -  Acoustic and Thermal Insulation I changed the format for a handful of pages, and saw immediate results on rankings and traffic on those pages. Product Brand with Product Description - Additional Info ie. Fiber Glass MBI Insulation Batts for Commercial use - Acoustic and Thermal Insulation. Does it sound like something i should implement page wide. I personally like the aesthetics of the pipe as it gives a cleaner look, but the better rankings on the changed pages with using only one divider makes me think.  Does it sound familiar, or its just a coincidence, Regards,

                          On-Page Optimization | | JesusD
                          0
                        • kbaltzell

                          Page Title in Local SEO Title Tags?

                          Hi All, Still working on my title tag usage for local SEO, and I was hoping for some more feedback. My question is this: In Local SEO titles, I'm using location + keyword combinations, unique on each page. However, since each page has a specific title for the client, I figure I should be placing that at the front. My thought here was that this helps with the overall usability to the reader of the website. Ex. Contact Us page for Pizza shop Contact Us | Springfield IN Gourmet Pizza | Moe's Italian Pizza Anyone have thoughts on this one? Thank you!

                          On-Page Optimization | | kbaltzell
                          0
                        • jannkuzel

                          Title and Heading Tags

                          Firstly I would like to comment on how helpful this site is. I haven't posted much before but have been reading tonnes of answers for many months now and have been finding it really useful. I used the SEOmoz scanner and the main problem highlighted was duplicate content so I started to add 'customer product reviews' I had received and unique 'further information' to each page (hopefully this was the right thing to do to solve duplicate content! : ) ) Then I looked at heading and title tags. Currently I set title tags for each product page to be "Brand Name- Product Name" but after doing some research we are thinking of putting Keyword Description of Product | Product Name | Brand Name (around 60 characters long). So is this the advised thing to do and create unique titles that are relevant to each specific product page for over 200 pages we have? In addition, any advice on setting optimum tags would be great. We keep reading varying tips online. I gather ideally h1 needs to be a shorter keyword rich version of the title tag? Many Thanks

                          On-Page Optimization | | jannkuzel
                          0
                        • seoug_2005

                          SEO for spanish website

                          Hi, A client has given us the site  http://www.comtranslations.com/Home.html  for optimization. He wants to optimize only the spanish part ( the link is on the top right ).  By clicking on the link Espanol, the url opened is -  http://www.comtranslations.com/Principal.html. He wants seo for this website for spanish  keywords. The keywords are - Traducción
                          Traductor
                          traducir español inglés
                          traducción My question is how do we go about this ? Shall we purchase a software that translates spanish to english ? Thanks

                          On-Page Optimization | | seoug_2005
                          0

                        Get started with Moz Pro!

                        Unlock the power of advanced SEO tools and data-driven insights.

                        Start my free trial
                        Products
                        • Moz Pro
                        • Moz Local
                        • Moz API
                        • Moz Data
                        • STAT
                        • Product Updates
                        Moz Solutions
                        • SMB Solutions
                        • Agency Solutions
                        • Enterprise Solutions
                        • Digital Marketers
                        Free SEO Tools
                        • Domain Authority Checker
                        • Link Explorer
                        • Keyword Explorer
                        • Competitive Research
                        • Brand Authority Checker
                        • Local Citation Checker
                        • MozBar Extension
                        • MozCast
                        Resources
                        • Blog
                        • SEO Learning Center
                        • Help Hub
                        • Beginner's Guide to SEO
                        • How-to Guides
                        • Moz Academy
                        • API Docs
                        About Moz
                        • About
                        • Team
                        • Careers
                        • Contact
                        Why Moz
                        • Case Studies
                        • Testimonials
                        Get Involved
                        • Become an Affiliate
                        • MozCon
                        • Webinars
                        • Practical Marketer Series
                        • MozPod
                        Connect with us

                        Contact the Help team

                        Join our newsletter
                        Moz logo
                        © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                        • Accessibility
                        • Terms of Use
                        • Privacy

                        Looks like your connection to Moz was lost, please wait while we try to reconnect.