Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Unsolved How should I update the grouping of keywords in a google ads account
-
hi, I have a google adwords account running for a while in a fairly competitive market in a major city so there is only one geo location with many suburbs or council areas as popular searched. I have keywords that are 2-4 words long and very similar. I have had one keyword in its own campaign, several in one campaign and a location campaign. The location campaign has several adgroups for specific suburbs.
My question is that the most popular search terms are similar but in different campaigns and I am wondering if this is not the best way.
for example I have these keywords in separate campaigns as exact match and phrase match
rubbish removal
rubbish removal near me
rubbish removal WashingtonBut the way google uses exact match seems to be changing and I am concerned these would be best in one adgroup. Also these keywords trigger similar phrases, for example, waste removal.
Is it best to put them in one campaign with one ad group or one campaign with separate adgroups, or leave as is. As competition has increased I need to bid for top of page now and need to keep budget rises as little as possible..
-
I am new to Google Ads API and currently ... The code example you shared is how to change the keyword for an ad group rather than updating the keyword itself.
-
I would echo what other users have suggested here; the way Google has changed 'Exact match' recently means it allows for close variants, so there will be overlap. Particularly for very similar keywords such as "rubbish removal" and "rubbish removal near me", as you have suggested here.
If you were going to put these keywords in the same campaign but segment them by ad group then I'd recommend adding ad group level negative keywords to ensure you're getting a true picture of each keyword's performance. For example in the ad group containing 'rubbish removal' only you'd want to have 'near me' as an ad group level negative keyword.
This granular approach tends to work well for high volume keywords so it really depends on search volume. As with anything in Google Ads - test and learn!
-
It can be beneficial to group similar keywords together in the same campaign or ad group, as it can help you manage your bids and budgets more effectively. It can also help ensure that your ads are showing to the right audience for those specific keywords.
In your case, since the search terms "rubbish removal", "rubbish removal near me", and "rubbish removal Washington" are all related to the same service, it may be helpful to group them together in the same campaign or ad group. This way, you can ensure that your ads are showing to the right audience for all of these related search terms, and you can manage your bids and budgets more effectively across these keywords.
However, you should also keep in mind that each keyword can have different search volumes, competition levels, and performance metrics, so it may be helpful to create separate ad groups within the same campaign for each keyword to allow you to set specific bids and budgets for each one. You can also use negative keywords to ensure that your ads are not showing for irrelevant search terms, which can help improve your ad relevance and reduce your overall costs.
Overall, the best approach will depend on your specific goals and performance metrics, so it may be helpful to experiment with different campaign and ad group structures and analyze the results to determine what works best for your business.
-
@Kateparish Thank you. You have pretty much confirmed what I was thinking. I cant use Broad match though, its to general and brings up searches that are irrelevant and for other types of businesses eg removalists
-
Thank you.
<a href=”https://www.eminozturkhukuk.com” rel=”dofollow”>Beylikdüzü avukat</a>
-
@salliWW It sounds like you have a few different campaigns and ad groups for your Google AdWords account targeting various areas and keywords related to rubbish removal. As you've mentioned, Google's exact match algorithm has been changing, so it may be worth reviewing your current campaign structure to see if there are opportunities to optimize your account and reduce costs.
Here are a few things you could consider:
Consolidate campaigns and ad groups: If you have similar keywords that trigger similar phrases, consolidate them into one campaign with separate ad groups. It can simplify your account structure and make managing your bids and budgets easier.
Use broad match modified keywords: Consider using broad match modified keywords instead of exact match or phrase match. It can help you capture more relevant search queries and reduce the number of campaigns and ad groups you need to manage.
Use negative keywords: Negative keywords can help you exclude irrelevant search queries and reduce costs. For example, you could use "free" or "DIY" as negative keywords to exclude searches for free or do-it-yourself rubbish removal.
Monitor your campaigns regularly: Analyze your campaigns and adjust your bids and budgets as needed to maintain your ad position and achieve your advertising goals. Consider using automated bidding strategies to help you optimize your bids and save time. -
Updating the grouping of keywords in a Google Ads account can be done by following these steps:
Sign in to your Google Ads account and navigate to the "Keywords" tab.
Review your current keyword groupings and determine which keywords need to be moved or added to new groups.
Click on the checkbox next to the keywords you want to move or add to a new group.
Click on the "Edit" drop-down menu and select "Move to ad group."
In the pop-up window, choose the ad group you want to move the keywords to or create a new ad group by selecting "Create new ad group" and giving it a name.
Click "Move" to complete the process.
It's important to keep your keyword groupings organized and relevant to your ad groups to ensure that your ads are targeted to the right audience and have a higher chance of converting. You can also use tools like Google's Keyword Planner to help you identify new keywords and group them together based on relevance and search volume.
If you any query regarding this then you can [contact us freely](link https://pcsoresults.ph/) without any hesitation. -
HI SalliWW,
It would be best to have all your similar keywords in one campaign with separate ad groups. This will allow you to better manage your budget and ensure that your ads are being shown to the right audience. Having multiple campaigns with similar keywords can lead to competition within your own campaigns and result in wasted ad spend.In terms of exact match, Google has recently changed the way it works, but it is still a powerful tool for targeting specific keywords. You should consider using a combination of broad match, phrase match, and exact match to ensure that you are reaching a wide audience while also targeting specific keywords.
Additionally, you can use negative keywords to ensure that your ads are not shown to irrelevant search queries. This can help you to further optimize your campaigns and improve your ROI.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to know competitors keywords for adwords
I want to run google campaign for adwords and I want to target keywords that my competitor is ranking for. How can I know what are the keywords that are helping my competitors the most. Is there some way so that I can know what my competitor is bidding for those keywords. I heard it also depends on the landing page quality. Please suggest the best strategy to run adwords at lower cost and yet perform well. I am willing to run campaign for this website . It is basically meant to connect manufacturers representatives and independent sales reps to businesses. Any suggestions are welcome.
Paid Search Marketing | | HelloWorld20200 -
Can Google Shopping Ads Lower Ranking due to Bounce?
I am noticing Google Shopping Ads are showing up for really irrelevant keywords on some of my products. This quite predictably causes a high bounce rate when a user comes from these ads. There is very little control over what Google Ads seems to decide are relevant keywords from what I can see. Only control is by viewing search terms and setting as negative keywords, but his doesn't help much. Negative keywords are often ignored or they come up with some other really irrelevant new keyword. Seems this high bounce rate could hurt ranking? Any experiences shared with Google Shopping ads appreciated!
Paid Search Marketing | | Chris6611 -
Are there free tools that would tell me the cpc for my keywords?
If not what tools do you recommend to use to get an accurate cpc $ for estimating budget?
Paid Search Marketing | | lina_digital0 -
How to track in Google Analytics 2 different subdomains (one for website, the other for PPC landing pages)
Hello Mozers! I have a website with organic visits/goals on www.site.com and a few AdWords Campaign landing pages on lp.site.com whose goals are tracked with both adwords conversion monitoring AND analytics (not imported from analytics into Adword). The landing pages of the campaign have nothing to do with the web site (different cms, they don't link each other, totally isolated) and viceversa. Given that, what would it be the best practice to configure Google Analytics to track the website (www.site.com) AND a PPC campagin (lp.site.com)? I have been told to set up different views of the same property, but do I really need that? Please let me know what are you thinking. Thank you very much. DoMiSoL Rossini
Paid Search Marketing | | DoMiSoL0 -
Paid Search Visits Not Showing Up in Google Analytics
Hey all, Just took over SEM for my company, and noticed a bit of a problem with GA. Whereas Adwords has registered 141 clicks on paid campaigns that go to the site, GA has tracked only 5 vists in that time. Two things of note: The GA account was not linked to the Adwords account until today, and also, auto-tagging was not turned on. I understand these two things are important to having proper GA tracking, but I just want to make sure that there aren't any other things I should check right now to make sure I start to see tracked paid visits again. Is there anything else I should try? Cheers.
Paid Search Marketing | | danny.wood0 -
Google Analytics CPC and PPC not Matching
Hi Why do our CPC in Google Analytic not match our PPC in Adword, surely they should be identical? We have Auto-tagging switched on and data in our history is wrong so it is not a timing issue. Thanks
Paid Search Marketing | | Studio330 -
Increasing Google Ad spend - is it worth it
Hi We are currently spending approx £500 pcm on google ad words however if I increased this spend to £4000 pcm what kind of results would this achieve? For example would it just be more visits per day as the budget is larger? Also what is the best way to track the success of an adwords campaign - the ultimate goal of the campaign would be to generate a lead whether this be a phone call, email or using our book an appointment form. Our service covers a geographical area (Scotland) and for organic search we are doing well 1st pages listings for searches such as pvc doors edinburgh etc so I am unsure whether it's worth increasing my PPC spend or put more resource into SEO, or even Facebook ads?
Paid Search Marketing | | ocelot0 -
How accurate is the Google´s keyword tool regarding monthly searches?
How correct is Google´s keyword tool regarding the estimated number of Global Monthly Searches? Judging from my adwords campaigns the real number of impressions is 1/3 compared to the estimated number for an exact match. What is your experience?
Paid Search Marketing | | europeandomaincentre0