• BBgmoro

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Turn SEO data into actionable content briefs

          Turn SEO data into actionable content briefs

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          Let your business shine with Listings AI

          Let your business shine with Listings AI

          Get found
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Access 20 years of data with flexible pricing
          Moz API

          Access 20 years of data with flexible pricing

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. SEO Tactics
        3. On-Page Optimization
        4. H2 tags always recommended? Or ok without?

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        H2 tags always recommended? Or ok without?

        On-Page Optimization
        html header h1 h2 h3
        5
        5
        1551
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • NRSmart
          NRSmart Subscriber last edited by

          Is it ok to have no h2 tags? There are no "keywords" relevant to the product in these example h2 tags. Also, is it ok to not have a PRODUCT DESCRIPTION header, or is it better with that header? It's for a "product page".

          Examples:

          <h1>Used Bow Front Desk With Mahogany Laminate</h1>
          <h2 style="display:inline;">QTY:</h2> 3 - <h2 style="display:inline;">Manufacturer:</h2> Hon
          <h2>Product Description:</h2>
          <p>This bow front desk is in excellent condition.  It has a beautiful mahogany laminate.</p>
          

          OR (no h2 tags or product description header at all)

          <h1>Used Bow Front Desk With Mahogany Laminate</h1>
          <p>QTY: 3 - Manufacturer: Hon</p>
          <p>This bow front desk is in excellent condition.  It has a beautiful mahogany laminate.</p>
          

          I prefer the last one as it's much simpler, but I'm curious if search engines would prefer the existence of h2 tags in the first version.

          Thanks,
          Todd

          1 Reply Last reply Reply Quote 0
          • skchad13j
            skchad13j last edited by

            @NRSmart said in H2 tags always recommended? Or ok without?:

            Is it ok to have no h2 tags? There are no "keywords" relevant to the product in these example h2 tags. Also, is it ok to not have a PRODUCT DESCRIPTION header, or is it better with that header? It's for a "product page".
            Examples:
            <h1>Used Bow Front Desk With Mahogany Laminate</h1>
            <h2 style="display:inline;">QTY:</h2> 3 - <h2 style="display:inline;">Manufacturer:</h2> Hon
            <h2>Product Description:</h2>
            <p>This bow front desk is in excellent condition. It has a beautiful mahogany laminate.</p>

            OR (no h2 tags or product description header at all)
            <h1>Used Bow Front Desk With Mahogany Laminate</h1>
            <p>QTY: 3 - Manufacturer: Hon</p>
            <p>This bow front desk is in excellent condition. It has a beautiful mahogany laminate.</p>

            I prefer the last one as it's much simpler, but I'm curious if search engines would prefer the existence of h2 tags in the first version.
            Thanks,
            Todd

            In terms of SEO and HTML structure, it's generally recommended to use H2 tags for better organization and accessibility. However, it's not always mandatory, and the choice can depend on the specific context and design of your webpage.
            (Study abroad)
            The first example uses H2 tags to structure the content, which can help search engines understand the hierarchy of information on the page. It can be beneficial for SEO, especially if the content is more extensive.
            (Canada PR)
            The second example, without H2 tags, is simpler and can still be acceptable. It's more about user experience and design preference. If your product page is short and straightforward, and you find the design cleaner without H2 tags, it should be okay.
            (PMP Exam Prep)
            In summary, both approaches can work, but the use of H2 tags is generally recommended for SEO and content organization. However, it's not a strict rule, and the choice can depend on your specific needs and design preferences.
            ( 2 Year Post Graduate Diploma Canada)

            1 Reply Last reply Reply Quote 0
            • Adam_Williams
              Adam_Williams last edited by

              It defines the second-level headings on your page. Like a H1 tag, a H2 tag also appears larger than the rest of your main body text. However, H2 tags are always slightly smaller than your H1 tag, so that it does not compete with your main heading. Keep in mind that heading tags don't stop at H2. This strategy makes it simpler for web crawlers to properly index the content for the most important search questions, which likewise makes it almost certain for the webpage to rank higher for those keywords in the web search results pages (SERPs). For more understanding, read the full blog here: https://www.inbound.blog/on-page-optimization/

              1 Reply Last reply Reply Quote 0
              • ehishab
                ehishab last edited by

                H2 tags are not always recommended, but they serve a specific purpose in structuring the content of a web page. In HTML, H2 tags represent second-level headings, which are typically used to organize content hierarchically under an H1 (first-level heading).

                Whether or not to use H2 tags depends on the structure and content of your webpage. Here are some guidelines:

                Hierarchy and Structure: If your content has a clear hierarchy with sections or subsections, it's a good practice to use H2 tags to denote those subsections under the main headings (H1 tags). This helps search engines and users understand the organization of your content.

                Accessibility: Properly structured HTML, including the use of H2 tags, can improve the accessibility of your website for users who rely on screen readers or other assistive technologies. It ensures that the content is presented in a logical and understandable order.

                SEO: Search engines use heading tags to understand the content and hierarchy of your page. Using H2 tags appropriately can positively impact your SEO by helping search engines better index and rank your content.

                Readability: Breaking content into sections with clear headings (H2 tags) makes it more readable and scannable for users. It helps them quickly find the information they're looking for.

                Consistency: Maintaining consistency in your HTML structure, including the use of H2 tags, makes your code cleaner and easier to maintain.

                However, there may be cases where using H2 tags is not necessary. For very simple web pages with minimal content or if your content doesn't naturally lend itself to hierarchical structuring, you might not need H2 tags. In such cases, you can use other formatting techniques to make your content clear and readable.

                In summary, while H2 tags are not an absolute requirement for every web page, they are a valuable tool for organizing and structuring content, improving accessibility, and enhancing SEO. Their use should be determined by the specific needs and structure of your website.

                1 Reply Last reply Reply Quote 0
                • Suvidit-Academy
                  Suvidit-Academy last edited by

                  Yes, it is okay to have no h2 tags on a product page. H2 tags are not required for SEO, and they can actually be harmful if they are not used correctly. For example, if you use h2 tags for keywords that are not relevant to the product, you could actually hurt your ranking in search results.

                  In your example, the h2 tags "QTY:", "Manufacturer:", and "Product Description:" are not relevant to the product itself. They are more like metadata that helps to provide information about the product. This information is still important, but it does not need to be marked up with h2 tags.

                  The last version of your example is the simplest and most effective. It uses h1 tags for the main heading and p tags for the rest of the content. This is a clear and concise way to structure your product page, and it will not hurt your SEO.

                  If you do decide to use h2 tags on your product pages, make sure that you use them correctly. Only use h2 tags for headings that are relevant to the product itself. And avoid using h2 tags for keywords that are not relevant to the product.

                  Here are some additional tips for using h2 tags on product pages:

                  • Use h2 tags to break up your content into logical sections.
                  • Use h2 tags for the main features of your product.
                  • Avoid using h2 tags for keywords that are not relevant to the product.

                  You can use h2 tags to improve the structure and readability of your product pages without hurting your SEO.

                  1 Reply Last reply Reply Quote 0
                  • 1 / 1
                  • First post
                    Last post

                  Browse Questions

                  Explore more categories

                  • Moz Tools

                    Chat with the community about the Moz tools.

                  • SEO Tactics

                    Discuss the SEO process with fellow marketers

                  • Community

                    Discuss industry events, jobs, and news!

                  • Digital Marketing

                    Chat about tactics outside of SEO

                  • Research & Trends

                    Dive into research and trends in the search industry.

                  • Support

                    Connect on product support and feature requests.

                  • See all categories

                  Related Questions

                  • webdropyyc

                    Need help with Meta tags generator

                    meta tags seo

                    Hello, I am doing SEO for my business website. I am trying to generate Meta Tags here
                    https://webdrop.ca/seo-tools/meta-tag-generator What should I enter for "Search engines should revisit this page after ". We are not going to change content on daily basis. 7 Days or 30 days are good enough?

                    On-Page Optimization | | webdropyyc
                    0
                  • ahyde

                    Duplicate page titles and hreflang tags

                    Moz is flagging a lot of pages on our site which have duplicate page titles. 99% of these are international pages which hreflang tags in the sitemap. Do I need to worry about this? I assumed that it wasn't an issue given the use of hreflang. And if that's the case, why is Moz flagging them as an issue? Thanks.

                    On-Page Optimization | | ahyde
                    0
                  • seom2014

                    Choosing a title tag in seo (H1 or H2 or H3)

                    I look many times on google that what is the best tag to set in title for seo, H1 or H2 or H3 In many forums and sites they are asking that you need to put only H2 tag in title and someone ask to put H1 in title and i am confused, Some body tell me the correct tag for seo in google, or any other search engine.

                    On-Page Optimization | | seom2014
                    0
                  • cschwartzel

                    What are "stop" words in Title Tags?

                    My client is following his GoDaddy SEO Checklist, and it is reporting 5 errors in Title Tags, saying the Titles contain "stop" words. I can't figure out what these are. Any ideas?

                    On-Page Optimization | | cschwartzel
                    0
                  • zco_seo

                    Adding Tags in the blog is good or bad?

                    Hi Friends, In my blog I used to write unique content in between 300 to 450 words and add the related tags up to 15. When I research about adding tags in the blog I come across this video from “Matt Cutts” says Is it worth spending time on creating tags and categories? http://www.youtube.com/watch?v=A96yDPqa2rs Key Points from Matt Cutts Video are given below: No Need Tags - In general, Google figure out what your post is about, so don't worry too much about it. So my question is do I need to remove all tags from my blog or can I reduce the tag count to 5 alone? Currently I am using 15 tags to each post, is there any dis-advantage by adding tags like this? Let me know your suggestions? Thanks

                    On-Page Optimization | | zco_seo
                    0
                  • Webrevolve

                    Using phrases like 'NO 1' or 'Best' int he title tag

                    Hi All, Quick question - is it illegal, against any rule etc  to use phrases such as 'The No 1 rest of the title tag | Brand Name' on a site?

                    On-Page Optimization | | Webrevolve
                    0
                  • CKerr

                    Trying to SEO a site that used Header Tags for Design

                    I am trying to SEO a website that was built years ago and uses Header tags for design.  The site must have 25 and tags used for design purpose. Is there any way to work around this problem?  Perhaps a code that tells Google to ignore these as Headers?  The web designers say that they are looking to fix the problem sometime this summer but you never know if that means it a month away or years away.  I really want to help this website but I believe that the Header tags are one of the reasons that his site does not show in the top 100  rankings for any keywords.  Any help would be great. www.wallybuysell.com Chris.K

                    On-Page Optimization | | CKerr
                    0
                  • moziodavid

                    Does Title Tag have to be in the HEAD tag?

                    We are using templates that load the same header for every page. I'd like to just include a different title tag in the "body" template of each page. If I was to do this, does it affect SEO at all?

                    On-Page Optimization | | moziodavid
                    0

                  Get started with Moz Pro!

                  Unlock the power of advanced SEO tools and data-driven insights.

                  Start my free trial
                  Products
                  • Moz Pro
                  • Moz Local
                  • Moz API
                  • Moz Data
                  • STAT
                  • Product Updates
                  Moz Solutions
                  • SMB Solutions
                  • Agency Solutions
                  • Enterprise Solutions
                  • Digital Marketers
                  Free SEO Tools
                  • Domain Authority Checker
                  • Link Explorer
                  • Keyword Explorer
                  • Competitive Research
                  • Brand Authority Checker
                  • Local Citation Checker
                  • MozBar Extension
                  • MozCast
                  Resources
                  • Blog
                  • SEO Learning Center
                  • Help Hub
                  • Beginner's Guide to SEO
                  • How-to Guides
                  • Moz Academy
                  • API Docs
                  About Moz
                  • About
                  • Team
                  • Careers
                  • Contact
                  Why Moz
                  • Case Studies
                  • Testimonials
                  Get Involved
                  • Become an Affiliate
                  • MozCon
                  • Webinars
                  • Practical Marketer Series
                  • MozPod
                  Connect with us

                  Contact the Help team

                  Join our newsletter
                  Moz logo
                  © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                  • Accessibility
                  • Terms of Use
                  • Privacy

                  Looks like your connection to Moz was lost, please wait while we try to reconnect.