• majorAlexa

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Let your business shine with Listings AI
          Moz Local

          Let your business shine with Listings AI

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Unlock flexible pricing & new endpoints
          Moz API

          Unlock flexible pricing & new endpoints

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. SEO Tactics
        3. Local SEO
        4. How Do You Think My Local SEO Multi-location Geotargeting Strategy Will Work?

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        How Do You Think My Local SEO Multi-location Geotargeting Strategy Will Work?

        Local SEO
        local ranking factors local seo multi-location city name service pages
        5
        5
        1211
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • ThisTimeWereOn
          ThisTimeWereOn last edited by

          I have a question. I just got a full-time job at Zavza Seal, an upstanding insulation contractor targeting neighborhoods of Suffolk and Nassau counties in New York. I was hired as an SEO content specialist. (Thanks Rand! You're one of my mentors~!) So, they handed me a spreadsheet of pages for city-specific terms, and they had a system in place for local rankings. But I was taught to do service-specific city pages a certain way. If the search term is for people looking for a service in that town, that's what you give them. However, I was told to proofread them, and as an SEO specialist, I couldn't keep my hands off of them. The pages were skimpy. (Example: h2, paragraph, bullets, short paragraph summary, short paragraph about the city.) What threw me off is that the content, while it was service specific, it was blog topics localized. Those are great (when long enough and optimized to compete in SERPs) but I've never seen them done on service pages. (Example: Why is Mold Remediation Necessary in Baldwin?. Now, this went in two directions in my mind. (and I wanted to do the best for the company, because I'm a wicked brat for teams, AND I get commissions on leads, so that was motivation, too.) 🐷 Anyway, 1. This could be a new approach and worthy of an SEO study on my startup site, where I take on part time clients after work, because I've never seen it done before and it could, if optimized for the target service and city rank high in SERPs AND build thought leadership and authority as a local expert. (Whereas city service pages in standard format would just promote your service. ..) What do you guys think? I just put the topic up for discussion for my team, asked them about it in detail and asked if they wanted to A'/B test a few to see what get's better traction organically. Mr. Fishkin was one of my mentors. I really wish I just had his number for this one LOL.

          1 Reply Last reply Reply Quote 0
          • educationedge012
            educationedge012 last edited by

            Congratulations on your new role at Zavza Seal! It's fantastic that you're already thinking creatively about SEO strategies. Your idea of exploring blog-style, localized service pages is intriguing. It could indeed be a unique approach to not only enhance SERP rankings but also establish thought leadership. Discussing it with your team and proposing A/B testing is a great way to gather insights. Trust your instincts and leverage the mentorship you've received, including Mr. Fishkin's guidance. Best of luck with your innovative SEO endeavors! 🚀
            .
            .
            .
            ( IT Business Analyst ) (best universities in Canada for MBA) ( Canada immigration for doctors)

            1 Reply Last reply Reply Quote 0
            • skchad13j
              skchad13j last edited by

              It sounds like you're facing an interesting challenge with optimizing service-specific city pages for Zavza Seal. The idea of incorporating blog-style content into these pages for both SEO and thought leadership is innovative. Testing this approach through A/B testing is a great way to measure its effectiveness. Given your background and mentorship from industry experts like Rand Fishkin, it's a valuable opportunity to explore uncharted territory in the SEO landscape. Good luck with your discussion with the team and potential A/B testing, and may your efforts bring success in both organic traction and thought leadership for Zavza Seal!
              .
              .
              .
              (best universities in Canada for MBA) (IT Business Analyst)(Canada immigration for doctors

              1 Reply Last reply Reply Quote 0
              • Suvidit-Academy
                Suvidit-Academy last edited by

                Local SEO multi-location geotargeting is the process of optimizing your website and online presence to rank well in search results for multiple locations. This can be a complex process, but it is essential for businesses that operate in multiple locations.

                [Read the Complete Article "Local SEO Multi-location Geotargeting Strategy"]

                Here is a step-by-step guide to developing a local SEO multi-location geotargeting strategy:

                • Create a separate landing page for each location. Each landing page should be optimized for the specific location it represents, including the local address, phone number, and keywords.

                • Optimize your Google My Business (GMB) profile for each location. Your GMB profile is one of the most important factors in local SEO, so make sure it is accurate and complete. Be sure to include your local address, phone number, website, and a description of your business.

                • Get local citations. Citations are mentions of your business name, address, and phone number (NAP) on other websites. The more citations you have, the more likely you are to rank well in local search results.

                • Build local backlinks. Backlinks are links from other websites to your own. They are an important factor in SEO, and they can help you rank higher in search results. When building backlinks, focus on getting links from high-quality, relevant websites.

                • Create and publish local content. Local content is content that is relevant to the specific locations you serve. This could include blog posts, articles, videos, or infographics. By publishing local content, you can demonstrate your expertise and authority to search engines and potential customers.

                [To learn how to exploit the digital marketing opportunities using Local SEO you can join "Digital Marketing Course"]

                Local SEO is not just about ranking well in search results. It is also about connecting with potential customers on an emotional level. By optimizing their website and online presence for local SEO, businesses can show potential customers that they are the business they are looking for. They can demonstrate their expertise, their commitment to customer service, and their understanding of the unique needs of the local community.

                .
                Warm Regards
                Rahul Gupta (Digital Marketing Consultant)
                Suvidit Academy - Digital Marketing Course & Training Academy

                1 Reply Last reply Reply Quote 0
                • talentwide
                  talentwide last edited by

                  The success of your Local SEO multi-location geotargeting strategy will depend on various factors such as your implementation, competition, and the quality of your content. It's important to monitor results, make adjustments as needed, and stay updated with SEO best practices to improve its effectiveness over time.

                  (Canada PR) (Canada PR By Investment) (PMP Exam Prep) (Study abroad)

                  1 Reply Last reply Reply Quote 0
                  • 1 / 1
                  • First post
                    Last post

                  Browse Questions

                  Explore more categories

                  • Moz Tools

                    Chat with the community about the Moz tools.

                  • SEO Tactics

                    Discuss the SEO process with fellow marketers

                  • Community

                    Discuss industry events, jobs, and news!

                  • Digital Marketing

                    Chat about tactics outside of SEO

                  • Research & Trends

                    Dive into research and trends in the search industry.

                  • Support

                    Connect on product support and feature requests.

                  • See all categories

                  Related Questions

                  • everysecond

                    What Service Page Strategy Should We Use to Target City-Specific Local Intent Service Keywords?

                    local seo local ranking factors service pages content optimization service based website

                    Hey guys! We are targeting a number of cities in the Nassau and Suffolk County areas for foundation repair, insulation, and mold remediation keywords, and we were debating on creating city-specific pages for each location and service, or creating one service page for each type of service that contains all of the services and solutions within that service category for each city. Example: City-Specific Pages for Each Service: One page for say foundation repair, one page for foundation crack repair, one page for foundation problems, etc. (for each target city) Service Category Pages for Each City: One page for foundation contractors that lists all services on one page in sections. Which one do you think is better for local SEO and rankings? Both seem to have their advantages and disadvantages to me. Just to throw a couple out there, the category pages may not rank as high as the city pages for each individual service if our competitors have a whole page designed for that service and we only have a part of a page covering the topic. At the same time, they would save labor hours, technical issues would be less, and they would be condensed, and we would have WAY less mess on the backend. I appreciate your expert opinion on this one. The site is www. zavzaseal.com in case you want to check us out.

                    Local SEO | | everysecond
                    0
                  • ThisTimeWereOn

                    Are These Urls for Targeted Cities OK?

                    local seo on-page seo city name

                    I am working for a waterproofing company out of long beach that wants to rank for other neighborhoods around the area. But I just noticed that their URLs are targeting two locations. They have the cities built on the URLs after the long beach part. Will that affect rankings? Not be as potent as a truly SEO friendly url like example.com/services/mold-remediation/mold-remediation-brooklyn-ny? Here is an example: https://zavzaseal.com/mold-remediation-service-provider-long-island-ny/mold-removal-pro-in-copiague-ny-11726/ Another thing is the URLs say "mold removal pro" if I am targeting "mold removal copiague, NY" will that matter to rankings that the URL has pro in it?

                    Local SEO | | ThisTimeWereOn
                    0
                  • Tourizee

                    How to optimize landing pages for local search?

                    local seo landing pages localseo

                    I'm trying to understand how to optimize landing pages to appear in local search. For example, if someone in Chicago searches for "plumber", Yelp has a page "Top 10 Plumbers in Chicago." They are generating these pages for numerous business types and cities. I can't see anything on the page or metadata that indicates a geographic location or business type. What optimizations are they doing to get Google to know that it's a page for a specific city and type of business?

                    Local SEO | | Tourizee
                    0
                  • Scottlinklater

                    Do You Risk A Penalty From Local Paid Directories in 2022?

                    local seo link building paid directories paid links directories

                    Hi there, I have a client who wants to advertise in a local directory along the lines of "find your nearest plumber". The directory only has paid listings and they are follow links and they also mention your site or generated landing page may get a nice bump on google. Is there a risk that they may get a penalty for using this directory? The client wants to use it regardless of if it gives them an SEO boost but obviously wants to avoid any penalties at all costs. Thoughts on this? Thanks in advance

                    Link Building | | Scottlinklater
                    0
                  • mounirigomorocco

                    Does having a subdomains UK affect SEO in UK google results?

                    For exemple we set a UK  subdomaine for : www.igomorocco.com www.uk.igomorocco.com Does having a subdomains UK affect SEO in UK google results? How this should be set up correctly?

                    Local SEO | | mounirigomorocco
                    0
                  • MBS-MBA

                    Spaces between Letters and Numbers SEO question

                    This is a fun one - Example:  Mercedes Benz is pushing to have all of there vehicle models to coincide with the world branding such as the "C300" is supposed to be "C 300" and the "E300"  is supposed to be "E 300"...  I have a few issues here as when I use Voice Search for "Mercedes Benz C 300"  there is no way (that I know of) to add a space between the number and letter.  In addition, when searching for the "C 300 for sale" Google corrects the text with "Did you mean:  C300 for sale".  I am seeking a way to accommodate both versions of the models WITHOUT adding the both C300 and C 300...etc. to the text on web pages.  OR will Google eventually change the model names over time as Mercedes-Benz regulates the new U.S. naming convention.  Tough question - any thoughts? Thank you for your help -

                    Local SEO | | MBS-MBA
                    0
                  • Virginia-Girtz

                    Duplicate page titles because of multi language setting

                    Hey SEO-ers! I've run a Moz crawl on my clients site, and I'm getting back over 4,000 duplicate title errors which is a real headache for me! The reason why is because my client has 5 different languages on their website, so if you spoke French for example, you could change the language of the website to all be in french, so the domain would change from www.example.com to www.example.com/fr/ The duplicate titles are being picked up because all page titles are in English for all 5 languages - which I know, is an issue anyway - why would a French browser using Google.fr choose a website that has English meta tags!? Crazy. So my question is... if I translate all page titles from my English title to the native language, will this fix my duplicate page titles as now they will be in the correct language? OR will it still be classed as a duplicate because in theory I'm just translating the same content 5 times? Anyone had any experience in this? I'm using Polylang on my clients Wordpress site to change the locales, so if you have knowledge on this plugin too then great!

                    Local SEO | | Virginia-Girtz
                    0
                  • KempRugeLawGroup

                    How to find best local websites?

                    For example, I'd like to type in a zipcode and get the highest ranking websites by DA/whatever metric the software uses, within a 25 mile radius? Does that type of service exist? I'm looking to build up our local links, but most of the websites have extremely low authority. I'm trying to find some good ones without having to manually check each one. Thanks, Ruben

                    Local SEO | | KempRugeLawGroup
                    1

                  Get started with Moz Pro!

                  Unlock the power of advanced SEO tools and data-driven insights.

                  Start my free trial
                  Products
                  • Moz Pro
                  • Moz Local
                  • Moz API
                  • Moz Data
                  • STAT
                  • Product Updates
                  Moz Solutions
                  • SMB Solutions
                  • Agency Solutions
                  • Enterprise Solutions
                  • Digital Marketers
                  Free SEO Tools
                  • Domain Authority Checker
                  • Link Explorer
                  • Keyword Explorer
                  • Competitive Research
                  • Brand Authority Checker
                  • Local Citation Checker
                  • MozBar Extension
                  • MozCast
                  Resources
                  • Blog
                  • SEO Learning Center
                  • Help Hub
                  • Beginner's Guide to SEO
                  • How-to Guides
                  • Moz Academy
                  • API Docs
                  About Moz
                  • About
                  • Team
                  • Careers
                  • Contact
                  Why Moz
                  • Case Studies
                  • Testimonials
                  Get Involved
                  • Become an Affiliate
                  • MozCon
                  • Webinars
                  • Practical Marketer Series
                  • MozPod
                  Connect with us

                  Contact the Help team

                  Join our newsletter
                  Moz logo
                  © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                  • Accessibility
                  • Terms of Use
                  • Privacy

                  Looks like your connection to Moz was lost, please wait while we try to reconnect.