Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Huge ranking flux that we cannot explain
-
Hello, SEO experts from around the world. We need your help; we have seen massive ranking flux across our website and others. We cannot explain what is causing this ranking flux. The content marketing is top quality, so we don’t know why we are moving from 25 to 50th on Google and sometimes even beyond that. Can any SEO experts explain why our agency is moving so much within Google’s rankings? We don’t know whether to make changes or possibly wait. Any help would be fantastic; thank you all.
-
A massive fluctuation in rankings has left us perplexed, unable to decipher its cause. Our team is diligently investigating this unprecedented upheaval, but initial assessments indicate a confluence of unpredictable factors. The sudden shift has sparked discussions across industry forums, with speculation rampant.
-
Check Google Algorithm Updates: Start by checking if there have been any recent Google algorithm updates. Major updates like Google Core Updates or changes to algorithms like Panda, Penguin, or BERT can impact rankings significantly. Websites often experience ranking fluctuations during and after such updates.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Huge difference between GSC ranking and browser ranking for certain keywords: How to proceed?
Hi, There is a huge ranking difference between the GSC and browser for our primary keyword. As per GSC, our ranking is around 15 and when checking on the multiple different incognito browsers it's around 50. How to handle this? Which is the accurate one? Product expert from Google forums claim that what I see on browsers are the personalized results; but I tried on different browsers with different connections. Thanks
Algorithm Updates | | vtmoz0 -
About porn sites and ranking
Hello, I'm thinking to extend my website into porn. At the moment there is no pornography on it, although we do talk about sex related topics and products (from dating to tutorials, to toys etc.) Would it be dangerous to keep the porn section on the same domain as the rest? Would this negatively affect my non-porn content as Googlebot would "flag" my website as being pornographic (although only a few pages would be)? Or simply Googlebot would leave the current non-porn pages ranking as they are now, just fine, and plus it would rank the porn pages if they "deserve" to? I hope my question is clear. I don't want to create a subdomain.
Algorithm Updates | | fabx0 -
Do you think profanity in the content can harm a site's rankings?
In my early 20's I authored an ebook that provides men with natural ways to improve their ahem... "bedroom performance". I'm now in my mid 30s, and while it's not such an enthralling topic, the thing makes me 80 or so bucks a day on good days, and it actually works. I update the blog from time to time and build links to it on occasion from good sources. I've carried my SEO knowledge to a more "reputable" business, but this project is still interesting to me, because it's fully mine. I am more interested in getting it to rank and convert than anything, but following the same techniques that are working to grow the other business, this one continues to tank. Disavow bad links, prune thin content.. no difference. However, one thing I just noticed now are my search queries in the reports. When I first started blogging on this, I was real loose with my tongue, and spoke quite frankly (and dirty to various degrees). I'm much more refined and professional in how I write now. However, the queries I'm ranking for... a lot of d words, c words (in the sex sense)... sounds almost pornographic. Think Google may be seeing this, and putting me lower in rankings or in some sort of lower level category because of it? Heard anything about google penalizing for profanity? I guess in this time of authority and trust, that can hurt both of those... but I wonder if anyone's heard any actual confirmation of this or has any experience with this? Thanks!
Algorithm Updates | | DavidCapital0 -
Log-in page ranking instead of homepage due to high traffic on login page! How to avoid?
Hi all, Our log-in page is ranking in SERP instead of homepage and some times both pages rank for the primary keyword we targeted. We have even dropped. I am looking for a solution for this. Three points here to consider is: Our log-in page is the most visited page and landing page on the website. Even there is the primary keyword in this page or not; same scenario continues Log-in page is the first link bots touch when they crawling any page of our website as log-in page is linked on top navigation menu If we move login page to sub-domain, will it works? I am worrying that we loose so much traffic to our website which will be taken away from log-in page sub domain Please guide with your valuable suggestions. Thanks
Algorithm Updates | | vtmoz0 -
Sub-domain with spammy content and links: Any impact on main website rankings?
Hi all, One of our sub-domains is forums. Our users will be discussing about our product and many related things. But some of the users in forum are adding a lot of spammy content everyday. I just wonder whether this scenario is ruining our ranking efforts of main website? A sub domain with spammy content really kills the ranking of main website? Thanks
Algorithm Updates | | vtmoz0 -
Ranking drop after sub domain to sub directory migration. Usual?
Hi all, We had our help articles on sub-domain help.website.com. Then we moved it to sub directory website.com/help/. We expected ranking improvement of website.com as there is a wide saying of benefiting from sub domain to sub directory migration. We have noticed that ranking improvement of new sub directory pages (website.com/help/) but not for any main website pages (website.com). I presume that link juice from main website has benefited new sub directory pages but main website lost ranking due to the page rank dilution. Do you agree? Any ideas? Thanks
Algorithm Updates | | vtmoz0 -
W3C Validation: How Important is This to Ranking
Hi, I'm currently working with a developer who is trying to tell me that validation errors and warnings are of little to no importance in a website's SERP. In the past, whenever I've had a site that was experiencing problems ranking for a keyword terms, this was one of the first places we'd look. Is this still a relatively important component in getting a site to rank?
Algorithm Updates | | maxcarnage2 -
Rankings changing every couple of MINUTES in Google?
We've been experiencing some unusual behaviour in the Google.co.uk SERPs recently... Basically, the ranking of some of our websites for certain keywords appears to be changing by the minute. For example, doing a search for "our keyword" might show us at #20. Then a few minutes later, doing the same search shows us at #14, and then the same search a few minutes later shows us at #26, and then sometimes we're not ranked at all, etc etc. I know the algorithm changes a lot, but does it really change every couple of minutes? Has anyone else experienced this kind of behaviour in the SERPs? What could be causing it to happen?
Algorithm Updates | | d4online0