Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
URLs and folder structure for an E-commerce
-
Hi there !-)
I´m helping a friend who has a e-commerce about nail polish in Brazil. I´m a little in doubt about the urls and folder structure. Two questions:
1. There are 10 products per category and 50 categories. Should I put them all in the root folder or creat 2 major categories ( 25 sub-categories each one)?
2. Whats the better product page url ( the store has around 500)
Whats the best recomandation?
-
would be good to get .com/category/name if possible
obviously if you do that becareful about using canonical urls as things may appear in more than one cat
-
Just perfect Moosa. Thanks a lot 4 your thoughts !-)
-
Martin as far as the categories are concern its always up to you but you should always keep the structure clean so that visitor can easily access to every category page without any problem and so as Google bot.
With URLs, it is always great to keep it short and easy to understand. In my opinion you should have to have a complete product name for product pages... that will look something like this...
http://www.domain.com/name-of-product
For categories, as you said you have 50 categories so if it is possible for you to divide in to like 5 major categories and then each major category contain 10 sub categories.... (if it is possible) this way the infra structure will be clean and easy for users as well as for Google bot to crawl all the pages of the website.
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best structure for a news website including main menu nav
Just looking for thoughts and opinions on the best way to set up the main nav on a news website that covers a specific professional services sector. There are news items, archived news, blog, events, but also main menu links to the numerous news categories that go to a page listing the news articles under that category (as created in Wordpress when publishing the article). I'm thinking that having these off the main nav is diluting the juice to the more important pages including the events and the news page? Just thinking about how to rearrange and consolidate. Any thoughts on how people would structure something like this?
On-Page Optimization | | sam_legmark0 -
City Name in URL structure
I have a client whose site was built when they only served one market, and they now have that city in the majority of their URLs. I'm suggesting we redo the URL structure to remove this location from the main URLs (think homepage, about, etc.) since they have now expanded to three markets. They are seeing a lot of great organic traffic in that original market but are struggling in the new ones they've added so I'm helping to optimize their site. How critical do you think that removing that location from the URL is? I know we would need to implement 301 redirects, but wanted to get thoughts on this.
On-Page Optimization | | maghanlinchpinsales0 -
URL Structure on Category Pages
Hi, Currently, we having the following URL Structure o our product pages: All Products Pages: www.viatrading.com/wholesale/283/All_Products.html Category Page: www.viatrading.com/wholesale/4/Clothing.html Product Page: www.viatrading.com/wholesale/product/LOAD-HE-WOM/Assorted-High-End-Women-Clothing-Lots.html?cid=4 Since we are going to use another frontend system, we are thinking about re-working on this URL Structure, using something like this: All Products Pages: www.viatrading.com/wholesale-products/ Category Page: www.viatrading.com/wholesale-products/category/ Product Page: www.viatrading.com/wholesale-products/category/product-title/ I understand this is better for SEO and user experience. However, we already have good traffic on the current URL Structure. Should we use same left-side filters on Category Pages as in All Products Page? Since we are using Faceted Navigation, when users filter the Category (e.g. Clothing) they will see same page as Clothing Category Page. Is that an issue for Duplicate Content? Since we are a wholesale company - I understand is using "/wholesale/products/" in URL for all product pages a good idea? If so, should we avoid word "wholesale" in product-title to avoid repeated word in URL? For us, SKU in URL helps the company employees and maybe some clients identify the link. However, what do you think of using the SEO-friendly product-title, and 301 redirect it to www.viatrading.com/BRTA-LN-DISHRACKS/, so 1st link is only used by company members and Canonicalized 2nd is the only one seen by general public? Thank you,
On-Page Optimization | | viatrading10 -
Best Tool for Retrieving Multiple URL Word Counts in Bulk?
I am doing some content analysis with over 200 URLs to go through! Does anybody know of, or can recommend any bulk on-page word count checkers which would help with the heavy lifting? Any suggestions are greatly appreciated. Thanks!
On-Page Optimization | | NickG-1230 -
Duplicate URL's in Sitemap? Is that a problem?
I submitted a sitemap to on Search Console - but noticed that there are duplicate URLs, is that a problem for Google?
On-Page Optimization | | Luciana_BAH0 -
Ecommerce URLs with numbers
Hi everybody! I have to optimize an ecommerce where somebody has previously done the SEO optimization, although the URLs have numbers before the product's name They have told me that these numbers are useful to find the products, so I think it shouldn't be really bad if I don't redirect them to "clear" ones. For example: /colesterol-sobrepeso/2217-hc-grass-capsulas-duras-15-capsulas.html > /colesterol-sobrepeso/hc-grass-capsulas-duras-15-capsulas.html Am I right? After all, they contain the keywords and the subfolders are also ok. Or it would be better if I redirect the whole site? Thanks!
On-Page Optimization | | Estherpuntu0 -
Is using hyphens in a URL to separate words good practice?
Hi guys, I have a client who wants to use a hyphen to separate two words in the URL to make each work stand out. Is is good or bad practice to use a hyphen in a URL and will it affect rankings? Thanks!
On-Page Optimization | | StoryScout0 -
Define H2,H3 and H4 for e-commerce sites
Hi Everybody, I was wondering what is the best way to define H2,H3 and H4 for e-commerce sites. For example, I randomly chose an e-commerce site http://www.designerleds.com/products/high-power/ What would you suggest for H2,H3 and H4? Thank you very much for your help!
On-Page Optimization | | pbess0