Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Ogranization Schema/Microformat for a content/brand website | Travel
-
Hi,
One of our clients have a website specific to a place, for eg. California Tourism in which they publish local information related to tourism, blogs & other useful content. I want to understand how useful is to publish Organization Schema on such website mentioning the actual Organization, which in this case is a Travel Agency? Or any other schema would fit in for such websites?
-
This of Schema as a unique set of information for each landing page. If you think the Schema is a general thing applied to all pages you are mistaken.
Each page should be set with its own unqiue schema.
-
Hi,
Implementing schema markup, including Organization Schema, can be very beneficial for your client's website, especially in the context of a travel agency focused on a specific region like California Tourism. Here are some key points to consider:
Enhanced Visibility: Using Organization Schema helps search engines understand the website better, potentially enhancing visibility in search results. It provides essential information about the travel agency, such as its name, logo, contact details, and more.
Credibility and Trust: Displaying structured data about the organization can enhance credibility and trust with visitors. It shows that the website is backed by a legitimate travel agency, which can reassure potential tourists looking for reliable information and services.
Improved Local SEO: Schema markup can significantly boost local SEO efforts. Including detailed information about the organization, like location and contact information, helps search engines deliver more relevant local search results.
Rich Snippets: Schema can enable rich snippets, which are more engaging and informative search results. This can increase click-through rates as users are more likely to click on results that stand out.
For a website focused on tourism, it might also be useful to explore other types of schema, such as Local Business Schema, Tourist Attraction Schema, and BlogPosting Schema. Each of these can provide additional context and detail to search engines, further enhancing SEO performance.
-
@ds9-tech said in Ogranization Schema/Microformat for a content/brand website | Travel:
Hi,
One of our clients have a website specific to a place, for eg. California Tourism in which they publish local information related to tourism, blogs & other useful content. I want to understand how useful is to publish Organization Schema on such website mentioning the actual Organization, which in this case is a Travel Agency? Or any other schema would fit in for such websites?Hello,
Integrating the Organization Schema on a website dedicated to California Tourism, especially when operated by a Travel Agency, can be beneficial for several reasons. The Organization Schema, structured data markup that provides search engines with information about an organization, can enhance the way search engines understand and display your website's content in search results.
Here are some advantages of implementing the Organization Schema for a California Tourism website associated with a Travel Agency:
Search Engine Visibility:
The Organization Schema helps search engines better understand the context of your website. It provides specific details about your travel agency, such as its name, location, contact information, and other relevant details.
This improved understanding can contribute to better search engine visibility, making it easier for potential visitors to find your site when searching for California tourism-related information.
Rich Snippets:By implementing the Organization Schema, you increase the chances of your website appearing as a rich snippet in search results. Rich snippets provide users with more information directly on the search results page, making your listing more attractive and informative.
Trust and Credibility:Including structured data like Organization Schema can enhance the credibility of your travel agency. When search engines display detailed information about your organization, users are more likely to trust and click on your website.
Local SEO:For a website focused on California Tourism, local SEO is crucial. The Organization Schema allows you to specify your agency's location, which can positively impact local search results.
While Organization Schema is important, it's also worth considering other relevant schemas depending on the content of your website. For a tourism-focused site, you might also want to explore the following schemas:TouristAttraction Schema:
This schema can be used to markup specific tourist attractions in California, providing additional context to search engines about the key points of interest.
BlogPosting Schema:If your website publishes blogs, using the BlogPosting schema can help search engines understand the structure of your blog content, potentially improving its visibility.
Always ensure that your schema implementations align with the guidelines provided by schema.org and search engine best practices to maximize their effectiveness. -
Implement schemas certainly can help you to gain some visibility but there are many factors to keep in mind if you go to the site https://schema.org/ you will notice that there tons of options. So not all the schemas available are supported by Google. In Fact, in your case, you should focus on schemas supported by Google, Facebook, Pinterest etc.
Here you can find more information about the schemas supported by Google and Facebook
- https://developers.google.com/search/docs/guides/mark-up-content
- https://www.facebook.com/business/help/1175004275966513
So if you are working on a travel agency these are some schemas available for your content
- Local Business
- Articles
- Reviews
Also, there are schemas for the business info such as
- logo
- contact info
- location
- social profiles
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google indexed "Lorem Ipsum" content on an unfinished website
Hi guys. So I recently created a new WordPress site and started developing the homepage. I completely forgot to disallow robots to prevent Google from indexing it and the homepage of my site got quickly indexed with all the Lorem ipsum and some plagiarized content from sites of my competitors. What do I do now? I’m afraid that this might spoil my SEO strategy and devalue my site in the eyes of Google from the very beginning. Should I ask Google to remove the homepage using the removal tool in Google Webmaster Tools and ask it to recrawl the page after adding the unique content? Thank you so much for your replies.
Intermediate & Advanced SEO | | Ibis150 -
How to update Schema markup code to all pages of my website ?
Hi all i have a website with 1k+ pages and i have schema markup code for reviews and FAQ's, so need help in knowing how to update code for all pages in one go without using tag manager as updating to all pages manually is similar to impossible, let me know is there any way out to achieve the results and my website is built on word-press, awaiting for earliest reply......... Thanks
Intermediate & Advanced SEO | | atiagr1232 -
Disallow: /jobs/? is this stopping the SERPs from indexing job posts
Hi,
Intermediate & Advanced SEO | | JamesHancocks1
I was wondering what this would be used for as it's in the Robots.exe of a recruitment agency website that posts jobs. Should it be removed? Disallow: /jobs/?
Disallow: /jobs/page/*/ Thanks in advance.
James0 -
Content Below the Fold
Hi I wondered what the view is on content below the fold? We have the H1, product listings & then some written content under the products - will Google just ignore this? I can't hide it under a tab or put a lot of content above products - so I'm not sure what the other option is? Thank you
Intermediate & Advanced SEO | | BeckyKey0 -
Need a layman's definition/analogy of the difference between schema and structured data
I'm currently writing a blog post about schema. However I want to set the record straight that schema is not exactly the same as structured data, although both are often used interchangeably. I understand this schema.org is a vocabulary of global identifiers for properties and things. Structured data is what Google officially stated as "a standard way to annotate your content so machines can understand it..." Does anybody know of a good analogy to compare the two? Thanks!
Intermediate & Advanced SEO | | RosemaryB0 -
Best practice for duplicate website content: same root domain name but different extension
Hi there I have a new client who has two websites: http://www.bayofislandsteambuilding.co.nz
Intermediate & Advanced SEO | | turnbullholdingsltd
http://www.bayofislandsteambuilding.org.nz They are the same in every regard apart from the domain extension (.co.nz & .org.nz) which is likely to be causing them issues with Google ranking given the huge amount of duplicate content. What is the best practice approach to fixing this? Normally, if I was starting from scratch, I would set one of the extensions as an alias which redirects to the main domain. Thanks in advance. Laurie0 -
Schema.org and Testimonials
Does anyone know which fields and code are necessary to embed a testimonial into a page using schema.org?
Intermediate & Advanced SEO | | rarbel0 -
/%category%/%postname%/ Permalink structure
Mostly everyone seems to agree that /%category%/%postname%/ is the best blog structure. I'm thinking of changing my structure to that because now it's structured by date which is bad. But almost all of my posts are assigned to more than one category. Won't this create duplicate pages?
Intermediate & Advanced SEO | | UnderRugSwept0