Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Should I Change My Blog Permalinks to Remove The Date
-
Hi All
Thank you in advance for any help.
Last year a website was moved to multisite and the permalinks for the blog posts were changed to include a category, the year, the month and day.
As a result most of the page URL's are flagged as too long.
A number of the pages are receiving good traffic, so my question is whether just to leave them as they are or to change the permalinks?
My gut feeling is to take the short term hit and change the permalinks, but I thought I'd take the advice of the forum before doing so.
Many Thanks
-
If you’re considering changing your permalinks, it’s important to keep them concise yet functional. For an example of clean and effective permalink structure, you can check out.
-
Hi All, just to check in on this question?
-
Hi @DigitalProgress ,
If the current URLs are performing well in terms of traffic and rankings, it's generally better to leave them as they are. Changing permalinks can cause a temporary drop in traffic unless proper 301 redirects are implemented for every affected page.
If the URLs are truly problematic (e.g., causing issues with SEO or user experience), ensure you map out redirects carefully to minimise the impact. Ultimately, if the structure works and there's no major issue, sticking with it might be the safer option.
-
@DigitalProgress In my opinion, you need to change the url of your articles and removed dates from it and than redirect your old URL to new one
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I redirect a popular but irrelevant blog post to the home page?
Hi. I'm trying to get my website; www.ciphr.com , to rank for keywords relevant to "HR Software" in the UK. It's a highly competitive industry and we rank ~mid to low on page one for some of our ideal keywords that are highly relevant and high volume. Years ago we took the decision to blog about topics more loosely related to the world of work. One of our blog posts, about plants in the office https://www.ciphr.com/advice/plants-in-the-office/ is popular. It gets decent traffic and consistently builds backlinks to the post without any further effort on our part. The specific page has a PA of 46 and DA of 55 with >500 domains linking to it. This compares to our home page with a PA of 47 and 700 linking domains. It is typically the home page that ranks for our money keywords "HR Software" "HR Systems" in the UK. Because this blog post is so loosely related to our actual business, the traffic it generates is highly unlikely to turn into a customer of ours. I am considering redirecting the blog post to the home page to pass link juice to the home page. The concern I have is that, based on the anchor text and contextual signals from linking pages, Google might then infer that our home page is less relevant for our money keywords and more relevant for "plants". Are my concerns unfounded? What are your thoughts? Should I redirect the blog post to the home page? Another internal page? Keep the blog post live? Thanks
On-Page Optimization | | crichardson19922 -
Ranking dropped after change single page url, should I change it back?
I was making updates to the content on the following page, and a few days later dropped from #2 SERP ranking to 50+. Things I checked: Yes, 301 redirect was implemented right away. After publishing, I manually requested indexing in search console. Right after publishing I re-submitted the sitemap manually and Google said they had not crawled it in 9 days. My question: should I change the URL back to the old one, or give it a little more time (especially since I re-submitted sitemap) Original URL: https://www.travelinsurancereview.net/plans/travel-medical/ New URL: https://www.travelinsurancereview.net/plans/travel-medical-insurance/
On-Page Optimization | | DamianTysdal0 -
Site name in page title - leave it or remove it?
Hi all, Recently came across some authority blog (quicksprout to be precise) which stated that apart from main page, contact page, about us and some other generic pages, site name should be removed as it might produce duplicate content. example "How to blog | Example Site name" This mostly is the issue with tags and categories pages as it shows on Moz issues. Is that really a problem and site name should be taken off them? Thank you.
On-Page Optimization | | Optimal_Strategies1 -
Remove all stop words from permalink?
I saw many websites theses days remove stop words from the URL, How important is to remove stop words from the URL?
On-Page Optimization | | varunrupal0 -
Are there any SEO benefits changing the default home page filename (index.htm) to a keyword rich filename
II'm a newbie. I have a website using the default home page filename: index.htm. I have total control over the web server. I was wondering whether I can get any SEO improvements for my main keyword if I change the default filename with a filename that contains the main keyword, like our-main-product.htm (doing the 301 redirect and changing the server search order, of course)?
On-Page Optimization | | Grafimart0 -
Blog on Subdomain vs. Subdirectory - Best Practices
Hi, I have recently been told that it no longer impacts authority or rankings if a blog is set up on a subdomain (blog.domain.com) rather than a subdirectory (/blog). However, I am reluctant to do so because I remember learning how blog subdomains did not adhere to SEO best practices. Would anyone be able to shed some light on the latest SEO best practices regarding this topic? Many thanks, Erin
On-Page Optimization | | HiddenPeak0 -
How to optimize a wordpress blog
I’m helping a client optimize a word press blog, and I’m not that familiar with Wordpress. The site is www.athleticfoodie.com. At first I was treating it like a normal website, where the categories would be optimized like pages on a website. However, I now realize that categories don’t have any content on them, so I can’t really optimize anything other than the names. Are the following things the best way to handle on-page optimization for a blog? Optimizing the homepage & domain: Find ways to incorporate the most important keywords into the elements on the main frame of the site: Navigation menu, Widgets, Category names, Alt Images. Optimizing the categories: For the posts within the categories (i.e., photos), work to make sure the category keywords are worked into the post titles (but not too much to seem spammy) Optimizing specific posts. Work keywords into the text and images. Any other suggestions would be greatly appreciated.
On-Page Optimization | | EricVallee340 -
Change in Product Name
My site - http://www.guru99.com/quick-test-professional-qtp-tutorial.html Currently caters to an automation testing product from HP called Quick Test Professional popularly know and searched as QTP Recently HP changed the product name from QTP to HP Functional Test. Considering this , what do I do with exiting QTP pages and how do I optimize the site moving ahead...
On-Page Optimization | | krishrun0